Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Shay Smith

Sacramento,CA

Summary

Results-driven sales professional with 5 years of experience in the beverage industry, specializing in retail execution, merchandising, and account management. Proven ability to build strong customer relationships, drive product visibility, and exceed sales targets across diverse territories. Skilled in leading teams, optimizing in-store execution, and collaborating with cross-functional partners to support brand growth and market share. Known for a strong work ethic, attention to detail, and a deep understanding of consumer behavior and industry trends.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Field Execution Representative

Monster Energy Company
12.2021 - Current
  • Executed in-store merchandising strategies across assigned retail locations, ensuring brand visibility, compliance with planograms, and premium placement of Monster Energy products.
  • Built and maintained strong relationships with store personnel and key decision-makers to secure secondary placements, promotional displays, and additional shelf space.
  • Supported the execution of national and regional marketing campaigns by setting up eye-catching displays, signage, and sampling events in alignment with company standards.

Merchandiser Supervisor

Swire Coca-Cola
03.2021 - 07.2021
  • Led and supervised a team of merchandisers across multiple retail accounts, ensuring timely execution of merchandising standards, product placement, and promotional displays.
  • Trained, coached, and evaluated team members to improve performance, efficiency, and adherence to company policies and safety protocols.
  • Coordinated daily schedules, route assignments, and store priorities to optimize team coverage and service levels across assigned territory.
  • Collaborated with sales representatives, store managers, and distribution teams to align merchandising efforts with sales goals and customer expectations.
  • Monitored inventory levels and product rotation to reduce out-of-stocks and minimize waste due to expired or damaged goods.
  • Conducted regular store audits and field visits to ensure brand consistency, compliance with planograms, and high standards of presentation.
  • Analyzed performance metrics and provided reporting to management, identifying opportunities for process improvements and increased productivity.
  • Supported execution of seasonal campaigns and new product launches through effective team coordination and communication.

Merchandiser

Swire Coca Cola
07.2020 - 03.2021
  • Ensured optimal product placement and visibility by stocking shelves, coolers, and displays according to company planograms and retail partner standards.
  • Maintained accurate inventory levels through regular rotation of stock, removal of damaged or expired items, and timely restocking of high-demand products.
  • Built and maintained strong relationships with store managers and staff to coordinate merchandising needs and resolve any product issues or concerns.
  • Executed promotional setups and seasonal product displays to increase brand awareness and drive sales.
  • Monitored and reported on competitive activity, market trends, and store-level feedback to support sales and marketing teams.
  • Worked independently across multiple retail locations daily, managing time efficiently and prioritizing tasks to meet service schedules.
  • Ensured compliance with safety standards and company policies while representing Swire Coca-Cola professionally in all customer interactions.

Education

Nevada Virtual Academy K12
Reno, NV
06.2017

Skills

  • Customer relations
  • Goal-oriented mindset
  • Problem-solving

Certification

Coursea Social Media and Digital Marketing Fundamentals

Timeline

Field Execution Representative

Monster Energy Company
12.2021 - Current

Merchandiser Supervisor

Swire Coca-Cola
03.2021 - 07.2021

Merchandiser

Swire Coca Cola
07.2020 - 03.2021

Nevada Virtual Academy K12

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