Shayla Fisher
Pensacola,FL
Summary
Organized and motivated professional eager to apply time management, organizational skills in various environments and provide excellent customer service. Seeking customer service lead opportunities to expand skills while facilitating company growth. Take-charge professional delivering executive support and team leadership to business operations. Dependable and detail-oriented to manage multiple tasks and priorities. Broad experience includes office management, accounting, accounts receivable, invoicing, dispatching, database management, vendor negotiations and contract management. Recognized for exemplary customer service and team collaboration. Accomplished Sales Manager offering high performance leading development and implementation of superior sales strategy. Proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships. Demonstrated expertise in team leadership and development.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Director of Sales
OTO Development
Fort Walton Beach, FL
08.2024 - Current
- Collaborated with other departments such as marketing, operations and finance in order to ensure successful outcomes from sales initiatives.
- Developed and implemented sales strategies to maximize revenue growth.
- Conducted market research to identify new business opportunities.
- Created detailed reports on sales performance metrics and trends.
- Utilized CRM systems to track leads, manage accounts and monitor competitor activity.
- Reviewed competitors' activities in order to stay ahead of the competition in terms of pricing and promotions.
- Attended trade shows, conferences and industry events to promote the company's brand image.
Director of Sales
Hampton Inn & Suites By Hilton
Augusta, GA
10.2023 - 08.2024
- New Business development for property, predominantly from Association Group Market.
- Meet or exceed assigned revenue goals; Rooms, F&B, Meeting Room Rental, Incremental.
- Providing prospects with complete and accurate information on hotel. Determine client needs and possible objections; provide persuasive arguments to close the sale. Negotiate rates to maximize revenues.
- Develop positive working relationships with existing clients by anticipating needs and acting promptly to rectify any problems; maintain frequent contact with established and prospective clients.
- Practice effective revenue/yield management to include wise negotiation and booking function space, focused solicitation during soft occupancy periods and effective rate and price negotiation.
- Consults with representatives of client group or organization to plan details such as number of persons expected, display space desired, and food service schedule. Have a comprehensive understanding of the property and its offerings.
- Notifies various department heads of arrangements made to ensure high level of service and guest satisfaction. Manage time effectively, maximize sales time, focus on priorities, and complete assigned reports and projects in a timely manner.
- Possess strong working knowledge of business development and sales techniques, catering and banquet operations, yield management, service standards and techniques, guest relations and etiquette, food and beverage, service ware and equipment, menu development and general hotel knowledge and practical ability to apply business knowledge in a hotel setting.
- Execute rate negotiations and pre‐qualification, issue contracts, and establishes files, process bookings and appropriate follow‐up correspondence with clients.
- Conducts FAM tours, site inspections and represents AURO Hotels at trade/consumer shows, presentations and other functions as designated.
- Responsible for group departure interview, follow up thank you letters with critique form and evaluation of suggestions to improve servicing of groups. Re‐solicit groups.
- Responsible for the maintenance of mailing list to be used in soliciting future business. Maintain a strong knowledge of competition
- Meets assigned market segment's budgeted sales and profit margin by soliciting, selling, and confirming business as required
- Achieves budgeted goals by executing sales activities within assigned market segment
- Ensures assigned area operates within cost constraints
- Prepares proposals with the Director of Sales that are geared to maximize profit while satisfying client needs
- Contacts in‐house customers to foster additional business, repeat bookings, or referrals to other AURO Hotels
- Achieves KSO's on a timely basis and prepares critiques every 6 months for Director of Sales
- Expectation to dedicate significant portion of time to direct telephone solicitation sales.
- Insures maximum occupancy on a daily basis by performing follow‐ups on progress of groups booked with Front Office
- Participates in solving problems with other departments as required related to business booked in the hotel including space conflicts, threatened cancellations, and compromises between customer needs and hotel facilities
- Develops plans, special sales activities, and promotions
- Conducts effective associate meetings and counseling sessions
Catering and Sales Manager
Crowne Plaza Seattle Airport
SeaTac, WA
02.2023 - 09.2023
- Built and maintained strong, relevant, relationships with deployed existing and target business, and coordinated and planned for successful experience, directly with clients, once booked, and detailed group and event space needs for existing Bookings made by others
Responsible for executing sales strategies and tactics to actively and personally solicit and procure new and existing business as deployed- Prioritized efforts to support the directives and goals established by supervisor(s), hotels represented and Hollander Hospitality
Resolve customer complaints or problems- Meets or exceeds established group and event-related sales and activity goals, and actively upsells to customers
- Ensures all aspects of the meeting/group are delivered as per contract and to the satisfaction of the meeting planner
- Directs day-to-day conference/convention activities and requirements, ensuring the timely delivery of all coffee breaks, food and beverage functions, audio visual needs, billing instructions and other special requirements of the events
- Promotes teamwork and quality service through daily communication and coordination with other departments. Interacts with outside contacts: guests, vendors, and other contacts as needed
- Immediately resolves issues, concerns, or complaints to the planner's satisfaction
- Conducts banquet and catering facility tours and entertain clients to enhance the guests' meeting/banquet experience
- Consults with the meeting planners during the pre-event planning process to identify optimal meeting room configuration, recommendations on meeting/break flow, menu planning, food and beverage coordination, table arrangements, decoration options, etc. to improve meeting efficiency and productivity
- Runs weekly BEO Meetings, ensuring all affected departments have the correct information in a timely manner to execute the details and ensure the client has a successful meeting/event
- Analyzes and takes action on client satisfaction surveys to improve services
- Actively solicits and prospects new and repeat business opportunities through outside sales calls, telephone solicitation, site tours, and written communication, while analyzing each prospect's revenue potential
- Follows up on all leads, making initial contacts within two business hours and refers leads to other Hollander Investments Ino. properties when appropriate
- Effectively, optimally, and efficiently prepares proposals, negotiates contracts, and produces/maintains required reporting
- Creates and implements the Sales and Marketing plan and tactics as deployed; reviewing and adjusting strategy as needed weekly, monthly, quarterly, and annually to drive measurable results
- Maintains a record of all correspondence, activity and appointments, key account/client/business details, and next steps in the hotels designated CRM software; keeping all assigned tasks up-to-date in order to provide service to clients in the most expedient, organized, and knowledgeable manner
- Works with the Sales Department throughout the year to market holiday and specialty catering events
Matchday & Event Assistant
Seattle Sounders FC
Seattle, WA
02.2023 - 04.2023
- Provided general operational and promotion support on Sounders FC and Defiance matchdays, to support club and partner initiatives and priorities while providing excellent customer service to fans.
- Assisted with the execution of matchday programming and logistical elements – including, but not limited to:
- Collaborated with internal stakeholders and outside vendors to ensure activations and programming are accurately staged and set-up, including all fan facing activities, food trucks, social impact pop-ups and corporate partner activations.
- Engaged with fans at fan facing events/activations by providing clear instructions, encouraging participation, and creating memorable moments/positive interactions.
- Worked Matchday giveaways
- Club liaison for VIPs, team mascot, and/or musical artists as they perform at Sounders FC matches.
- Provided basic photography needs to record assets.
- Supported on-field Game Presentation elements and programming.
- Was an ambassador of the club by providing proactive service to fans throughout the stadium.
- Assisted with Box Office/Ticket Operation needs.
- Assisted with Sounders FC events, not held on matchday for any department needing assistance.
- Potential Departments: Marketing, Membership Services, RAVE Foundation, Social Impact, Corporate Partnerships, Business Operations, People & Culture
- Set-up and takedown of events
- Worked activations/activities during the events
- Engaged with and welcomed fans to the event
- Other duties as assigned.
ZEED Event Support Coordinator
Metro Parks Tacoma
Tacoma/Eatonville , WA
10.2022 - 12.2022
- Coordinated and oversaw all events at Northwest Trek Wildlife Park and Point Defiance Zoo and Aquarium.
- Organized event facility, food and beverage selections and audio-visual arrangements. Liaison for NWT, PDZA and Lancer Catering.
- Oversaw event logistics, venue scheduling and accommodations.
- Planned, coordinated and executed weddings and special events.
- Developed diagrams and floor plans with event setup requirements.
- Coordinated vendors and timelines.
- Directed event production in collaboration with sponsors, hosts and internal teams.
- Followed local regulations for events. Managed safe and smooth food delivery at banquets, conferences and social events.
- Conferred with customers to gather event requirements and explore opportunities.
- Organized guest support services for guests to meet accommodation, transportation and service needs.
- Coordinated and allocated equipment, supplies and staff for events.
- Chose facilities, inspected spaces and planned set up and execution to exceed client expectation.
- Helped clients produce brochures, publications and event-specific materials for optimum effect.
- Summary Skills Experience Coordinated events around the zoos animals to maintain not only their safety but also the safety of our guests.
- Coordinated overnight stays for newlyweds and other group retreats
Wedding Planner Assistant
Northwest Trek/Metro Parks Tacoma
Eatonville, WA
06.2022 - 10.2022
- Lead POC for walkthroughs, rehearsals, weddings, foundation events and private events.
- Liaison for Northwest Trek and Lancer Catering
- Developed departmental goals and standards in line with supporting organization's mission and strategic vision.
- Applied account feedback to identify service deficiencies and develop solutions.
- Consulted with customers to gather and define requirements.
- Delegated work to staff, setting priorities and goals.
- Provided leadership, insight and mentoring to newly hired employees to supply knowledge of various company programs.
- Resolved customer complaints or answered customers' questions.
- Guided employees in handling difficult or complex problems.
- Consulted with managers to resolve problems relating to employee performance, office equipment and work schedules.
- Coordinated with other supervisors, combining group efforts to achieve goals.
- Interpreted and explained work procedures and policies to brief staff.
- Coordinated events around the zoos animals to maintain not only their safety but also the safety of our guests.
Education Assistant
Northwest Trek/Metro Parks Tacoma
Eatonville, WA
05.2022 - 07.2022
- Developed, implemented, and delivered engaging nature-based programs at a variety of sites.
- Consistently demonstrated our culture of inclusiveness.
- Engaged with visitors of all ages at Cheney Discovery Center, Baker Research Cabin, and with roving interpretive carts.
- Operated a motor vehicle while leading or assisting with Wild Drive tours.
- Other duties as assigned.
Veterinary Assistant
Sumner Veterinary Hospital
Sumner, WA
11.2021 - 05.2022
- I was responsible for bringing patients in for their appointments, taking their vitals, doing blood draws if needed, administering their vaccines and filling any RXs. I was also responsible for cashing the clients out and scheduling any future appointments needed. I worked as part of a team with the rest of the GP staff and helped out in any way needed.
- Delivered attentive, courteous service to promote overall patron satisfaction.
- Assisted doctors and technicians by soothing upset or frightened animals.
- Administered immunizations, blood plasma and other medications to animals as prescribed by veterinarians.
- Restrained and stabilized animals during examination and treatment to prevent injuries.
- Obtained information and history from clients to maintain medical charts.
- Communicated with veterinarians and staff members to maintain patient flow.
- Released patients to owners with care directions from veterinary staff.
- Stocked treatment rooms with appropriate supplies, scheduled appointments, answered phones and processed customer payments to boost office efficiency.
- Administered vaccines to animals and delivered blood and lab results.
- Prioritized and accomplished multiple tasks simultaneously to complete projects under pressure.
Education
Associate of Arts - Zoology
Santa Fe College
Gainesville, FL04.2021
Bachelor of Science - Hospitality Management
Oregon State University
Corvallis, ORSkills
- Contract negotiations and administration
- Cost estimating
- Catering coordination
- Fundraising
- Special events planning
- Event calendar management
- Teambuilding
- Guest relations
- Technical support understanding
- Customer service expertise
- Scheduling and calendar management
- Event coordination
- Friendly, positive attitude
- Relationship building
- Meeting Broker
- CVENT
- PEP
- ONQR&I
- Good work ethic
- Supervision & leadership
- Salesforce Software
- Direct Sales
- Decision Making
- Time Management
- Detail-Oriented
- Customer Service
- Cold Calling
- Closing Techniques
- Created SOPs
- OPERA
- CONCERTO
- Delphi/Amadaues
Certification
- Adult and Pediatric First American Red Cross AID/CPR/AED Certified Training - 08/26/2022- 08/26/2024
- WA State Food Handlers Permit License - 10/08/2022-10/08/2024
- Class 12 Mixologist Permit WA State - 10/04/2022-11/01/2027
- CVENT Event Marketing Strategy Certified - 10/24/2022-10/24/2024
- CVENT Event Diagramming Certified-01/23/2023-01/23/2025
- ANSI Food Handler Certificate - 07/02/2023-07/02/2026
- Responsible Alcohol Manager Certificate- 07/02/2023-07/02/2026
- Georgia Alcohol Seller Server Course- 07/02/2023-07/02/2026
References
Professional References
- David Przedecki- General Manager (706)-550-5386
- Marcus Fields Assistant General Manager (706)-833-5618
- Elizabeth Alexander (909)-754-2211
- Ken Stockdale- General Manager (206)-428-2115 gm@cpseattleairport.com
- Eno Anyang- Vice President of Sales & Marketing (503)- 481-9256 eno@hollanderhospitality.com
- Valerie Woods- Sales & Catering Director (206)-333-0618 vwoods@cpseattleairport.com
- Helen Madea- Multi Property Sales Coordinator (206 -741 -1314 helen@hollanderhospitality.com
- Mike Falk- Food & Beverage Manager (206)-428-2137 mfalk@cpseattleairport.com
- Joy Tevis Group Sales Coordinator (253)-579-5530
- Jonah McKay- Executive Chef jmckay@cpseattleairport.com
- Donna Powell- ZEED business/admin manager donna.powell@nwtrek.org (360)-832-7151
- Nikki Parsons- Operations Manager Lancer Catering nicole.parsons@lancercatering.com (253)-651-9715
- DVM Megan Wiltzius- Sumner Veterinary Hospital (775)-378-9762
Timeline
Director of Sales
OTO Development
08.2024 - Current
Director of Sales
Hampton Inn & Suites By Hilton
10.2023 - 08.2024
Catering and Sales Manager
Crowne Plaza Seattle Airport
02.2023 - 09.2023
Matchday & Event Assistant
Seattle Sounders FC
02.2023 - 04.2023
ZEED Event Support Coordinator
Metro Parks Tacoma
10.2022 - 12.2022
Wedding Planner Assistant
Northwest Trek/Metro Parks Tacoma
06.2022 - 10.2022
Education Assistant
Northwest Trek/Metro Parks Tacoma
05.2022 - 07.2022
Veterinary Assistant
Sumner Veterinary Hospital
11.2021 - 05.2022
Associate of Arts - Zoology
Santa Fe College
Bachelor of Science - Hospitality Management
Oregon State University
Similar Profiles
Kaitlynn BradleyKaitlynn Bradley
Shift Lead Supervisor at OTO DevelopmentShift Lead Supervisor at OTO Development
Shaunase BeckShaunase Beck
Guest Services Manager at OTO DevelopmentGuest Services Manager at OTO Development
Kimberly BlakeKimberly Blake
Server Shift Leader at OTO DevelopmentServer Shift Leader at OTO Development