Shayla Jamerson

• Developed a content calendar to plan and schedule posts in advance
• Maintained a consistent posting schedule of 4 post per week. to keep the audience engaged.
• Enhanced online engagement with the creation of compelling content for various platforms.
• Developed and deployed content marketing strategies to improve organic search traffic.

Monitor and report on online mentions of the company and, when appropriate, help coordinate company’s response

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Create and distribute analytics reporting of company online content’s performance as needed

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Work with Manager Social Media, Director External Communications, and internal clients to help plan and execute online communications

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Stay apprised of social media and web trends and best practices and make recommendations to keep company's online messaging fresh and engaging while achieving business objectives

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Experience managing multiple assignments on deadline and publishing to a schedule

• Successfully managed and executed comprehensive social media strategies across Instagram, Facebook, LinkedIn, and Twitter, achieving a consistent monthly growth rate of 1.69%, 0.64%, 0.76%, and 4% respectively.
• Increased brand awareness by developing and implementing effective social media strategies.
• Boosted engagement rates with the creation of compelling and visually appealing content.
• Implemented data-driven strategies to boost follower growth by 6-8% monthly, exceeding industry benchmarks for brands with a successful social media marketing strategy.
• Monitored and analyzed key metrics, ensuring a 2% to 3% engagement rate on all platforms, surpassing industry standards. Leveraged insights to refine content and optimize posting schedules for maximum impact.
• Orchestrated impactful campaigns resulting in a fan growth rate of 1.5% to 2.5% per month on Instagram, 0.64% to 2.2% per month on Facebook, and a remarkable 4% per month on select Twitter accounts.