Summary
Overview
Work History
Education
Skills
Timeline
Generic

Shayla Sarno

Miami

Summary

Fashion merchandising with exceptional styling and event planning abilities. Highly skilled in visual merchandising efforts. Capable of buying and managing effectively. Desiring to obtain a merchandising position with a reputable establish brand or company. I am skilled with outstanding customer service, communication and business skills working in business with hospitality and retail for 10 years. Looking for a career to achieve and exceed company goals.

Hardworking and punctual professional works in fast-paced, physically-demanding jobs while standing and moving for long hours. Physically fit and diligent with strong commitment to team and business success. Focused on exceeding productivity and service objectives every day.

Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.

Overview

14
14
years of professional experience

Work History

Sales Director, Business Development

JWA Ricardi
Miami
08.2023 - 05.2025
  • Developed strategic sales plans to drive business growth in competitive markets.
  • Cultivated relationships with key clients to enhance customer loyalty and retention.
  • Analyzed market trends to identify new business opportunities and client needs.
  • Negotiating contracts with clients or vendors as needed.
  • Managing budget allocations within the sales department.

Lead Visual Merchandiser

JWA Ricardi
Miami
01.2023 - 05.2025
  • Developed seasonal visual displays to enhance customer engagement and brand identity.
  • Coordinated inventory management for display materials, ensuring timely availability for setups.
  • Created retail displays to highlight particular products and drive sales according to corporate strategy.
  • Enhanced store and display appearance utilizing seasonal promotions and trends to drive strategy.
  • Restructured merchandising strategy to promote high value and products.

Event Planning

Selfie Station Photo Booth Rentals
Miami
05.2016 - 07.2017
  • Effectively handled the decorative arrangements for events, including attractive stage setups, lighting, food, decorations and sound systems.
  • Efficiently handled vendor and subcontractor negotiations and relations to ensure the company budget was accurately maintained.
  • Efficiently provided management and clients with valuable input and minute details on every aspect of the event.
  • Stayed up to date and on point with last minute requests and by all means pleased the customer to the highest ability possible.
  • Processed all the expenses during and after the event in a timely manner, including processing payments and creating account receivable invoices for each vendor and the accounting department.

Sales

hot tub and swim spa manufacturing company
Richmond
04.2013 - 09.2013
  • Emphasized the specific product features that would stand out to customers, showing them product limitations and capabilities.
  • Conducted market research to learn of current trends and to perform sales activities accordingly.
  • Greeted customers and offered them assistance where possible.
  • Informed customers about current promotions and sales, encouraging them to take advantage.
  • Negotiated the terms and prices of sales, reaching agreements with customers.
  • Followed up with customers ensuring their satisfaction with their purchases.

Visual Merchandiser

Ski Haus
Burlington
08.2011 - 04.2012
  • Greeted customers and offered them assistance where possible.
  • Performed duties as far as the set up and break down of merchandising new products and displaying them properly to visually enhance the customers eye peaking their interest in proceeding with a purchase.
  • Acknowledged customer issues and resolved their problems quickly and efficiently.
  • Assisted clients in understanding their available options and helped them select the right products or gear for their athletic needs.
  • Accepted and processed customer payments in cash, credit cards and checks, checking for validity.

Fashion Show Production

Chicka rica Bikini
Miami
12.2010 - 07.2011
  • Worked as a Fashion show producer for the company as well as worked in the offices/factory.
  • Performing day to day activities including filling, filing and shipping orders to clients worldwide.
  • Accepted and processed customer payments in cash, credit cards and checks, checking for validity.
  • Set up venues.
  • Found title sponsors to support shows financially.
  • Fittings for models.
  • Hired stylist.
  • Hired models.
  • Worked with back of the house and dressers.
  • Hired lighting.
  • Hired videographers.
  • Worked with graphic designers.

Education

Associates - Fashion Merchandising

Miami International University of Art & Design
Miami, FL
01.2007 - 12/2009

Skills

  • Attention to detail
  • Client and vendor relations
  • Customer service
  • Dependable
  • Detail oriented
  • Excellent communication abilities
  • Inventory management
  • Multi-tasking and negotiation
  • Outstanding people skills
  • Retail display design
  • Seasonal promotions
  • Fashion trend awareness
  • Creative vision
  • Seasonal displays
  • Visual storytelling
  • In-store event display management
  • Remerchandising
  • Merchandise flow
  • Product knowledge

Timeline

Sales Director, Business Development

JWA Ricardi
08.2023 - 05.2025

Lead Visual Merchandiser

JWA Ricardi
01.2023 - 05.2025

Event Planning

Selfie Station Photo Booth Rentals
05.2016 - 07.2017

Sales

hot tub and swim spa manufacturing company
04.2013 - 09.2013

Visual Merchandiser

Ski Haus
08.2011 - 04.2012

Fashion Show Production

Chicka rica Bikini
12.2010 - 07.2011

Associates - Fashion Merchandising

Miami International University of Art & Design
01.2007 - 12/2009

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