Overview
Work History
Education
Skills
Timeline
Generic

Shaylee Burke

Brooklyn

Overview

4
4
years of professional experience

Work History

Marketing Specialist

American Eagle Outfitters, Inc
Brooklyn
12.2023 - Current
  • Lead strategic email and mobile marketing programs to drive customer retention and growth.
  • Conceptualize and develop test design, execution, and analysis across email, SMS, push, and in-app campaigns to drive continuous improvement in open rates, click-through rates, conversions, and customer retention.
  • Define and refine customer segmentation and personalization strategies to enhance relevance, engagement, and revenue impact.
  • Spearhead the optimization of automated lifecycle and triggered journeys through rigorous testing and data-driven enhancements.
  • Manage ESP and vendor relationships, ensuring technology supports advanced testing and personalization goals.

Onboarding Associate

UPMC
Pittsburgh
01.2021 - 07.2025
  • Maintained accurate departmental documentation, ensuring proper retention of employee files.
  • Finalized all adjudication tasks prior to candidate start dates to confirm contingency fulfillment.
  • Coordinated onboarding processes for candidates, including background checks, licensing, and pre-employment assessments.

Email Marketing Manager (Freelance)

Exron Music
Brooklyn
12.2024 - 06.2025
  • Designed and deployed weekly newsletters to engage community with music news and events.
  • Curated featured articles, artist interviews, and event announcements to align with audience interests.
  • Created visually engaging templates to maintain consistency with Exron’s brand identity.
  • Monitored performance metrics to refine content strategy and enhance audience engagement.

Marketing Coordinator

American Eagle Outfitters, Inc
Pittsburgh
09.2022 - 12.2023
  • Supported execution of high-volume marketing calendar, including 30-50 weekly promotional emails and 10-20 SMS/push/in-app messages.
  • Coordinated creative assets, campaign setup, QA, and deployment in collaboration with Brand and Design teams.
  • Maintained ESP and vendor relationships to ensure seamless campaign delivery.
  • Researched industry best practices and supported implementation of new testing ideas.

Campus Recruiter

Northwestern Mutual
Pittsburgh
01.2021 - 07.2021
  • Established relationships with university staff to increase recruitment visibility and opportunities.
  • Managed campus activities, including facilitating club talks and attending job fairs.
  • Reviewed resumes and conducted over 36 initial interviews monthly for internship program communication.
  • Built a recruiting pipeline by implementing hiring strategies on LinkedIn, Handshake, and Indeed.

Education

Bachelor of Science - Psychology

University of Pittsburgh
Pittsburgh, PA
12-2020

Skills

  • Email marketing and digital marketing
  • Customer segmentation and retention
  • Campaign optimization and strategy
  • Project management
  • Effective communication
  • Digital marketing

Timeline

Email Marketing Manager (Freelance)

Exron Music
12.2024 - 06.2025

Marketing Specialist

American Eagle Outfitters, Inc
12.2023 - Current

Marketing Coordinator

American Eagle Outfitters, Inc
09.2022 - 12.2023

Onboarding Associate

UPMC
01.2021 - 07.2025

Campus Recruiter

Northwestern Mutual
01.2021 - 07.2021

Bachelor of Science - Psychology

University of Pittsburgh

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Shaylee Burke