Shaylin Lewis
Marketing And Management Professional
Parkersburg,WV
Summary
Serviced-focused Management professional dedicated to delivering positive customer experiences to promote loyalty and repeat business. Orchestrates optimal resource utilization to handle expected operational needs. Sales leader with sound judgment, good planning abilities and interpersonal communication strengths. Adept at brand management, digital marketing, and leading cross-functional teams to achieve business objectives. Strong communicator with a focus on customer relationship management. Seeking opportunities to contribute marketing and management skills while furthering education in business administration.
Overview
2
2
years of professional experience
6
6
years of post-secondary education
Work History
General Manager/Marketing Director
Kanacare
10.2023 - Current
- Creating ads and social media posts
- Overseeing daily SOP's and following state regulations
- Creating fliers, electronic board material and all merchandise affiliated with the store
- Cash Handling
- Deposit / Cash Drops
- Creating customer relationships and retention
- Brand Management
- Data Analysis
- Created a 40% Increase in Brand awareness in my time in both locations
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
- Collaborated effectively with cross-functional teams on various projects/initiatives aimed at enhancing organizational performance results.
- Developed comprehensive reporting systems to track recruitment metrics, enabling data-driven decision-making and continuous process improvement.
Assistant General Manager / Marketing
Kanacare
06.2022 - 10.2023
- Creating ads and social media posts
- Overseeing daily SOP's and following state regulations
- Creating fliers, electronic board material and all merchandise affiliated with the store
- Cash Handling
- Deposit / Cash Drops
- Creating customer relationships and retention
- Brand Management
- Data Analysis
- Management and Leadership.
- Implemented staff training programs that improved service quality and increased customer loyalty.
- Collaborated with other department managers on cross-functional projects, fostering a cooperative atmosphere that drove overall organizational success.
Behavioral Health Technician (CNA)
Highland Hospital
10.2021 - 06.2022
- Patient Support
- Crisis Intervention
- Documentation
- Medication Assistance
- Crisis Response.
- Facilitated group therapy sessions, fostering a supportive environment for patients to share experiences and discuss coping strategies.
- Participated in ongoing professional development opportunities, staying current with industry best practices and emerging trends for the delivery of effective mental health services.
Education
Highschool Diploma -
Paul G Blazer
Ashland, KY 01.2016 - 05.2020
Current Study - Marketing and Business Administration, Marketing Strategy and Planning, Digital Marketing Trends, Consumer Behavior Analysis, Brand Management, Social Media Marketing, Market Research and Analytics -
Western Governers University
01.2022 - Current
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West Virginia Medical Cannabis Required Vendor Training (WV RVT)
Skills
Vendor Sourcing
Process Automation
Business Development
Business Administration
Schedule Management
Customer Retention
Supply Chain Management
Timeline
General Manager/Marketing Director
Kanacare
10.2023 - Current
Assistant General Manager / Marketing
Kanacare
06.2022 - 10.2023
Current Study - Marketing and Business Administration, Marketing Strategy and Planning, Digital Marketing Trends, Consumer Behavior Analysis, Brand Management, Social Media Marketing, Market Research and Analytics -
Western Governers University
01.2022 - Current
Behavioral Health Technician (CNA)
Highland Hospital
10.2021 - 06.2022
Highschool Diploma -
Paul G Blazer
01.2016 - 05.2020
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West Virginia Medical Cannabis Required Vendor Training (WV RVT)