Shayna Castello
Enfield,ct
Summary
Dynamic small business owner with a proven track record at Taco Bell, excelling in financial management and strategic planning. Achieved significant revenue growth through innovative marketing strategies and exceptional customer service. Skilled in vendor relations and team leadership, fostering a collaborative environment that drives business success and enhances client satisfaction.
Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.
Experienced leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Demonstrates strong analytical, communication, and teamwork skills, with proven ability to quickly adapt to new environments. Eager to contribute to team success and further develop professional skills. Brings positive attitude and commitment to continuous learning and growth.
Detail-oriented individual with exceptional communication and project management skills. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments. Recognized for taking proactive approach to identifying and addressing issues, with focus on optimizing processes and supporting team objectives.
Overview
15
15
years of professional experience
Work History
Small Business Owner
Moon Crystal Sisters
01.2021 - Current
- Managed daily operations for a successful small business, ensuring efficient processes and quality services.
- Established a loyal customer base by providing personalized attention, addressing concerns promptly, and exceeding expectations.
- Promoted business via social media to generate leads and maximize brand identity.
- Enhanced company reputation by consistently delivering exceptional service quality to customers.
- Advertised products and services online, social media and through traditional campaigns to target ideal consumers.
- Created financial plans and budgets to optimize resources, track expenses, and ensure profitability.
- Expanded client base through targeted networking initiatives, resulting in increased sales opportunities.
- Achieved consistent growth with careful planning and execution of business development initiatives.
- Participated actively in local community events or organizations as a way to give back while expanding brand visibility and credibility.
- Evaluated sales reports and financial statements to manage cash flow and develop techniques to improve business.
- Provided elite customer service by resolving escalated problems and calmly responding to shifting priorities.
- Researched trends and current innovations to determine competition and develop competitive pricing points.
- Increased revenue by implementing effective marketing strategies and establishing strong customer relationships.
- Designed business plan to define concept, short-term and long-term goals and strategies.
- Launched new products or services by conducting market research, identifying opportunities, and developing targeted promotional campaigns.
- Fulfilled customer shipping needs by completing all purchase orders and customer invoices.
- Developed strategic partnerships with suppliers, negotiating favorable terms to control costs and improve product offerings.
- Evaluated competitors'' offerings to identify gaps in the market for unique selling propositions that attracted new clients.
- Participated in business events, conferences and trade shows to promote products and network with business owners and prospective clients.
- Implemented innovative inventory management practices to minimize stockouts and reduce overhead costs.
- Maintained compliance with industry regulations through regular audits and updates of policies or procedures as needed.
- Reduced overhead costs by renegotiating contracts with vendors or suppliers while maintaining product quality standards.
- Conducted market analysis to identify trends and adjust business strategies accordingly.
- Set strategic goals and monitored progress, adjusting tactics to meet changing market conditions.
- Ensured compliance with all regulatory requirements, avoiding penalties and fines.
- Diversified product offerings to meet changing customer needs and tap into new markets.
- Boosted annual sales with launch of e-commerce website, expanding market reach.
- Fostered innovation by encouraging team feedback and implementing new ideas for product improvement.
- Increased customer base by implementing targeted marketing strategies and engaging with community through local events.
- Provided exceptional after-sales support to build strong customer relationships and encourage repeat business.
- Organized successful community events that raised brand profile and contributed to significant uptick in foot traffic.
- Elevated customer satisfaction, responding promptly to feedback and implementing loyalty program.
- Developed and maintained strong supplier relationships to ensure product quality and timely delivery.
- Designed promotional materials to increase brand awareness in local community.
- Managed financial accounts to maintain budget discipline and ensure profitability.
- Implemented cost-saving measures without compromising on product or service quality.
- Achieved significant savings by renegotiating contracts with key vendors.
- Analyzed market trends to identify new business opportunities and areas for expansion.
- Interacted well with customers to build connections and nurture relationships.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
General Manager
Taco Bell
03.2010 - 09.2015
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget development, forecasting, and financial reporting processes to track progress towards organizational objectives accurately.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Formulated policies and procedures to streamline operations.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
- Managed budget implementations, employee evaluations, and contract details.
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
- Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
- Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
- Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
- Implemented robust inventory management systems to optimize stock levels and minimize waste/costs associated with excess product storage.
- Championed continuous improvement initiatives that enhanced operational performance across all departments.
- Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
- Provided thoughtful guidance to personnel in navigating and resolving snags in productivity.
- Drove the successful execution of numerous large-scale events/promotions while closely managing costs/budgetary constraints associated with event planning/management activities.
- Optimized supply chain logistics, ensuring timely delivery of products and significantly reducing transportation costs.
- Pioneered corporate social responsibility program, building community engagement and enhancing brand reputation.
- Drove revenue growth by identifying and penetrating new market segments with tailored marketing strategies.
- Fostered culture of continuous improvement, introducing regular review sessions that boosted team performance and morale.
- Implemented sustainability initiative, reducing energy consumption and waste, and promoting eco-friendly practices.
- Enhanced customer satisfaction with introduction of customer feedback system, leading to service improvements and repeat business.
- Addressed customer complaints and feedback with immediate action, turning dissatisfied customers into loyal patrons.
- Streamlined inventory management processes, minimizing waste and ensuring optimal stock levels for uninterrupted operations.
- Oversaw successful launch of new product lines, coordinating between departments to ensure unified approach and timely delivery.
- Reduced time to market for new products by optimizing development processes and enhancing cross-functional team collaboration.
- Developed and executed comprehensive employee training program, elevating staff skills and improving service delivery.
- Negotiated with suppliers to secure better pricing, reducing operational costs while maintaining product quality.
- Led team to exceed sales targets, implementing motivational incentives and comprehensive training programs.
- Boosted employee retention by developing comprehensive benefits package and fostering positive work environment.
- Enhanced team collaboration and communication by introducing new project management tool, leading to more efficient project completions.
- Spearheaded development of new market strategy, significantly enhancing brand recognition and customer base with innovative advertising campaigns.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Assisted in recruiting, hiring and training of team members.
- Trained and guided team members to maintain high productivity and performance metrics.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Reported issues to higher management with great detail.
- Reduced operational risks while organizing data to forecast performance trends.
- Launched staff engagement, gender diversity and cultural programs in addition to robust reporting tool that increased operational quality.
- Interacted well with customers to build connections and nurture relationships.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Supervised creation of exciting merchandise displays to catch attention of store customers.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
- Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
- Was in charge of the entire store, the owners lived in India, I hired, trained, supervised, did food order, did payroll, including raises, also was solely responsible for all accounting and banking.
Education
High School Diploma -
Plymouth Regional Highschool
Plymouth, NH06-2008
Skills
- Small business operations
- Planning and execution
- Vendor relations
- Business marketing
- Business management and development
- Operations management
- Business development
- Financial management
- Project management
- Cost control and analysis
- Business growth and retention
- Strategic planning
- Budget management
- Financial planning
- New business launch
- Negotiation
- Team building
- Accounting oversight
- Technology sales
- Business operations leadership
- Entrepreneurial leadership
- Reporting and documentation
- Customer service
- Customer service management
- Decision-making
- Business management
- Teamwork and collaboration
- Customer relations
- Customer retention
- Relationship building
- Team leadership
- Marketing strategies
- Purchasing and planning
- Sales tracking
- Desktops, laptops, and mobile devices
- Inventory tracking and management
- Calendar management
- Goal setting
- Inventory control
- Delegating work
- Sound judgment
- Business growth initiatives
- Performance improvement
- Price structuring
- Inventory management
- Sales strategies
- Product promotion
- Budget control
- Employee motivation
- Proficient in [software]
- Direct sales
- Administrative management
- Business leadership
- Organizational structuring
- Performance improvements
- Employee relations
- Product development
- Financial oversight
- Cost reduction
- Delegation
- Process improvements
- Supplier monitoring
- Effective leader
- Data management
- Cost analysis and savings
- Sales promotion
- Operations oversight
- Logistics
Timeline
Small Business Owner
Moon Crystal Sisters
01.2021 - Current
General Manager
Taco Bell
03.2010 - 09.2015
High School Diploma -
Plymouth Regional Highschool
Similar Profiles
Dharanishri SelvarajDharanishri Selvaraj
Artistic Director/Co-founder at Shree Sisters Dance Company (Shree Sisters Inc)Artistic Director/Co-founder at Shree Sisters Dance Company (Shree Sisters Inc)
Alvergia BarryAlvergia Barry
Chief Executive Officer & Founder at Sisters Inspiring Sisters IncorporatedChief Executive Officer & Founder at Sisters Inspiring Sisters Incorporated
Diane L. BrennanDiane L. Brennan
Senior Physical Therapist at Sisters Metabolic Center for Wellness Sisters Hospital St. Joseph CampusSenior Physical Therapist at Sisters Metabolic Center for Wellness Sisters Hospital St. Joseph Campus
Shiv PatelShiv Patel
Cook at Jersey Mike's SubsCook at Jersey Mike's Subs
Miguel WilliamsonMiguel Williamson
Custodian at Rehoboth Church Of GodCustodian at Rehoboth Church Of God