Shayna Pinsker
Hillside,NJ
Summary
Strategic Media Director looking to tackle new responsibilities in media. Over 15 years of experience helping clients establish media goals and launching new advertising campaigns. Knowledgeable of digital, social and print media.
Overview
16
16
years of professional experience
Work History
Senior Media Director
MEDIA ASSEMBLY
08.2019 - Current
- Company Overview: Formally Integrated Media Solutions, NEW YORK, NY
- Work directly with senior client as the strategic business lead across multiple industries
- Establish and redefine client Media KPIs, Business Goals (both long term and short term) and strategic approach
- Develop deeper target audience understanding and consumer journey analysis
- Lead strategy planning team while collaborating with multiple media channel teams
- Formally Integrated Media Solutions, NEW YORK, NY
- Increased brand awareness through creation of innovative print and digital productions for major publications.
Associate Media Director
MEDIA ASSEMBLY
09.2016 - 08.2019
- Company Overview: Formally Integrated Media Solutions, NEW YORK, NY
- Managed the development and execution of media recommendations including strategic insights, investment recommendations and plan evaluations across, TV, Digital (Programmatic, Video, Mobile, Social, Search) Print, Radio and OOH channels)
- Oversaw client team of 10+ while managing planning team of 5
- Doubled client digital budget within one fiscal year; while increasing client revenue
- Lead Assistant training course for the Agency for over 20 new assistant hires
- Participated in new business development and growing current clients
- Formally Integrated Media Solutions, NEW YORK, NY
Account Supervisor
MEDIA ASSEMBLY
06.2014 - 09.2016
- Company Overview: Formally Integrated Media Solutions, NEW YORK, NY
- Managed $60 Million National Performance Media
- Developed, planned and executed media campaigns to meet clients’ performance criteria (National and Local TV and Video, digital, social media, content marketing)
- Analyzed overall business trends and campaigns to recommend buying adjustments
- Strategically reviewed results and performance to recommend creative unit optimizations
- Monitored competitive landscape and provided quarterly competitive analysis to clients
- Built and maintained interactive dashboards for weekly reporting highlighting key results
- Supervised planners and assistants in implementation and execution of the offline media buy along with budget tracking and creative optimization
- Formally Integrated Media Solutions, NEW YORK, NY
Account Executive
INTEGRATED MEDIA SOLUTIONS
01.2012 - 01.2014
- Company Overview: NEW YORK, NY
- NEW YORK, NY
Account Coordinator
INTEGRATED MEDIA SOLUTIONS
01.2010 - 01.2012
- Company Overview: NEW YORK, NY
- NEW YORK, NY
Marketing and Public Relations Intern
KAPLAN INC.
01.2010 - 05.2010
Marketing Intern
GREYSTONE SERVICING INC.
06.2009 - 08.2009
Education
B.S. - Marketing, Information Systems
Yeshiva University Sy Syms School of Business
New York, NY05.2010
Skills
- Microsoft Excel
- Pivot tables
- Vlookups
- Presentation tools
- PowerPoint
- MediaOcean
- GoodData
- Kantar
- Nielsen
- Citrix
- Google Analytics
- Omniture
- Salesforce
- Resnoate
- NMI
- Workflow optimization
- Strategic planning
- KPI metrics
- Performance reporting
- Media activity planning
- Key performance indicators
- Target audience analysis
- Strategic recommendations
- Campaign management
- Excellent writing skills
- Campaign metrics
- Budget management
- Target audience research
- Strategy planning
- Data analysis
- Project management
Timeline
Senior Media Director
MEDIA ASSEMBLY
08.2019 - Current
Associate Media Director
MEDIA ASSEMBLY
09.2016 - 08.2019
Account Supervisor
MEDIA ASSEMBLY
06.2014 - 09.2016
Account Executive
INTEGRATED MEDIA SOLUTIONS
01.2012 - 01.2014
Account Coordinator
INTEGRATED MEDIA SOLUTIONS
01.2010 - 01.2012
Marketing and Public Relations Intern
KAPLAN INC.
01.2010 - 05.2010
Marketing Intern
GREYSTONE SERVICING INC.
06.2009 - 08.2009
B.S. - Marketing, Information Systems
Yeshiva University Sy Syms School of Business
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