Shayne Benigno
Long Beach,CA
Summary
Dynamic and creative business executive with 20 years of experience in the luxury beauty sector, education, & performance. Over a decade of progressive leadership at LVMH Fragrance Brands, driving national strategy, field education, and sales execution. Hybrid expertise in corporate and field management with a proven record of building top-performing markets, empowering talent, and elevating brand visibility. Known for inclusive leadership, strategic thinking, and storytelling that resonates across channels.
Overview
23
23
years of professional experience
Work History
Senior Sales & Education Executive
LVMH Fragrance Brands
01.2023 - Current
- Oversee 20% of Sephora North America's volume, leading top-performing doors and field strategy.
- Develop and produce all national makeup education content, scripts, and training for Sephora-facing teams.
- Manage direct reports, coach performance, and contribute to national sales and education planning.
- Bridge field insights and corporate strategy to align execution and brand storytelling.
- Serve as national makeup artist and trainer, developing Account Executives across North America
Retail Education & Sales Executive
LVMH Fragrance Brands
01.2015 - 01.2023
- Elevated SoCal from 5th to the #1 market through strategic development and field leadership.
- Created training for 25 Sephora and 168 Ulta doors; managed a 20-person team across diverse markets.
- Managed regional budgets, T&E, merchandising, and store design pilots.
- Built high-performing, multilingual teams and executed large-scale retail events.
Account Coordinator
Lancôme
10.2013 - 09.2015
- Managed 5 Macy’s accounts, generating $6M in annual revenue.
- Designed 360 education programs linking skincare, makeup, and fragrance.
- Ensured alignment between Lancôme corporate and retail objectives.
- Analyzed sales data to find growth opportunities by category.
Executive Business Manager
Lancôme
12.2012 - 09.2013
- Oversaw marketing, in-store events, social media, and operations for Bergdorf Goodman.
- Negotiated open-to-buy and executed high-conversion product assortments.
- Developed initiatives and streamlined communication between field and executive teams.
Entertainment Performer
Walt Disney Parks & Resorts
01.2002 - 01.2012
- Performed across three international parks; participated in media and press events.
- Built cross-cultural relationships and maintained Disney’s legacy of excellence.
Education
Bachelor of Science - Arts And Entertainment Management
Full Sail University
Winter Park, FL01-2012
Skills
- Educational leadership
- Distance learning
- Instructional leadership
- Crisis management
- Strategic planning
- Change management
- Presentation skills
- Budget management
- Analytical skills
- Team building
Languages
English
Native or Bilingual
French
Professional Working
Timeline
Senior Sales & Education Executive
LVMH Fragrance Brands
01.2023 - Current
Retail Education & Sales Executive
LVMH Fragrance Brands
01.2015 - 01.2023
Account Coordinator
Lancôme
10.2013 - 09.2015
Executive Business Manager
Lancôme
12.2012 - 09.2013
Entertainment Performer
Walt Disney Parks & Resorts
01.2002 - 01.2012
Bachelor of Science - Arts And Entertainment Management
Full Sail University
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