Summary
Overview
Work History
Education
Skills
Certification
Timeline
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SHAYNE HALEY

Deerfield Beach

Summary

Results-driven General Manager known for high productivity and efficient task completion. Skilled in strategic planning, team leadership, and operational management. Excel in communication, problem-solving, and adaptability, ensuring effective team collaboration and customer satisfaction. Committed to driving business growth through innovative strategies and exemplary leadership qualities. Successful at motivating, training and developing team members to drive profitability in highly competitive environment.

Overview

9
9
years of professional experience
1
1
Certification

Work History

General Manager

Rumble Boxing
04.2024 - Current
  • Created and implemented new sales and marketing strategies, driving a 24% increase in membership growth in a 6-month period.
  • Steered team towards continuous achievement of target revenue goals for 8 consecutive months by implementing effective sales strategies and incentivizing employee performance.
  • Recruited and nurtured exceptional sales talent, fostering a results-driven environment.
    Implemented promotion strategies grounded in KPI analysis and performance outcomes.
  • Directed daily studio operations, managing 13 salaried and hourly employees to guarantee seamless functionality.
  • Ensured high standards of service delivery, and prioritized a top-tier member experience to assist with continuous growth.
  • Coordinated with teams in membership services, marketing, and education to drive member engagement and achieve KPIs. Worked closely with each department to ensure streamlined communication and alignment on goals.
  • Managed budgets related to payroll, expenses, and revenue generation with a focus on monitoring.
    Evaluated financial performance to identify strategies for improving lead generation outcomes.
  • Implemented community-building activities to enhance member retention and boost customer satisfaction.
    Elevated overall engagement by driving strategic initiatives focused on member retention.
  • Use data to make informed decisions, optimize business operations, and improve overall performance.

Fitness and Operations Manager

Premise Health
08.2023 - 07.2024
  • Directed operations of 10,000 sq. ft. fitness center, encompassing team member management, program management, and facility oversight.
  • Designed a variety of fitness programs for clientele to participate in, including individualized programs, group programs, and fitness center challenges. Focused on creating a fun and engaging environment while promoting member progress through personalized programs.
  • Led and developed a team of 45 staff members, including trainers, coaches, maintenance, and front of house personnel, delivering guidance and support for professional and personal growth
  • Created and led workshops on fitness and wellness topics, like proper form, nutrition, and recovery strategies.
  • Balanced annual budget of $500,000 by managing payroll and reducing expenses.
    Identified optimization opportunities through regular assessment of expenses.
    Evaluated profit and loss areas to enhance financial performance.
    Maintained budget integrity while pursuing cost-saving measures.
  • Directed projects from planning through execution, adhering to deadlines and delivering results on schedule and within budget.
  • Leveraged data analytics tools to track KPIs and deliver actionable insights to leadership.
  • Monitored inventory levels and placed new orders for merchandise to keep supply well-stocked.

Assistant Director of Fitness and Programming

Volofit
02.2020 - 08.2023
  • Develop and execute strategic fitness initiatives that align with the company’s mission, including the creation of quarterly and monthly fitness challenges, performance benchmarks, and comprehensive program structures to drive engagement and growth.
  • Collaborated with Tough Mudder to design and implement extensive fitness program for obstacle course readiness.
    Enabled direct engagement with thousands of participants during program execution.
  • Designed innovative fitness programs and events aimed at attracting and retaining clients to enhance the fitness experience. This includes redesigning recordable testing methods to empower members with clear, actionable insights on their progress.
  • Assisted with internal communication strategies to keep employees informed, motivated, and aligned with company goals. Aided by the creation of SOPs, PowerPoints, and executive messages, ensuring consistent messages across all levels of the company.
  • Managed daily workflow of personnel by assigning tasks, tracking progress and providing assistance when needed.
  • Spearheaded establishment of new locations, aiding franchisees in presales and executing staff training initiatives.
  • Tracking and analyzing data across the industry to identify trends in consumer behavior, to aid in program development.

Personal Trainer

Lakeside Country Club
07.2020 - 07.2022
  • Conducted group and one-on-one training sessions with clients, assessing their fitness levels, goals, and limitations to create tailored workout plans.
  • Conducted fitness assessments and body composition analyses to establish baseline measurements and track changes over time.
  • Used skills in Word and Excel documents to monitor clients' progress.
  • Studied multiple programs to provide health education, wellness and fitness program development to clients.
  • Listened to class members and customers and adapted class content and instructions to meet needs and enhance fitness and engagement.
  • Built and continually expanded knowledge and expertise on latest fitness trends and programs and kept class content fresh and interesting.
  • Built and established lasting relationships using encouragement and personal support.

Assistant General Manager/ Head Coach

Volofit
04.2018 - 02.2021
  • Assisted in overseeing the daily operations of the fitness studio, ensuring a smooth and efficient workflow.
  • Created a community within the gym between members and staff, allowing for camaraderie that assisted in the overall growth and retention of members.
  • Managed staff schedules, and maintained appropriate coverage in all areas.
  • Conducted regular meetings to ensure that staff members were up to date with all policies and product knowledge.
  • Planned and executed marketing strategies to meet daily, weekly, and monthly quotas.
  • Motivated and led team members to work together to achieve targets.

Group Fitness Coordinator

Royal Oaks Country Club
02.2016 - 06.2018
  • Develop and manage a comprehensive schedule of group fitness classes, ensuring a diverse range of classes to meet the needs and preferences of members.
  • Recruit, train, and supervise a team of skilled fitness instructors, providing ongoing support and feedback.
  • Organize special fitness events and challenges to foster a sense of community, and excitement among participants.
  • Act as a liaison between management and group fitness staff, effectively communicating any changes in policies, procedures, or class schedules.
  • Achieved or exceeded financial and personal training goals consistently.
  • Demonstrated commitment to professional growth by pursuing continuing education opportunities in fitness instruction.

Education

Bachelor of Science - Exercise Science

Southwestern Oklahoma State University
Weatherford, OK

Associate of Arts - Communications

Hutchinson Community College
Hutchinson, KS

Skills

  • Sales strategy
  • Budget management
  • KPI analysis
  • Team leadership
  • Customer engagement
  • Data-driven decision making
  • Operational oversight
  • Employee development

Certification

  • ACSM CPT
  • NASM Nutritionist

Timeline

General Manager

Rumble Boxing
04.2024 - Current

Fitness and Operations Manager

Premise Health
08.2023 - 07.2024

Personal Trainer

Lakeside Country Club
07.2020 - 07.2022

Assistant Director of Fitness and Programming

Volofit
02.2020 - 08.2023

Assistant General Manager/ Head Coach

Volofit
04.2018 - 02.2021

Group Fitness Coordinator

Royal Oaks Country Club
02.2016 - 06.2018

Bachelor of Science - Exercise Science

Southwestern Oklahoma State University

Associate of Arts - Communications

Hutchinson Community College

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SHAYNE HALEY