SHAYRA LEON
Portland,OR
Summary
Performance-oriented Life Science Sales Leader offering exceptional record of achievement over 15-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
16
16
years of professional experience
Work History
Business Development Manager
Optiscan
10.2023 - Current
- Recruited with a mission to pioneer the introduction of Optiscan's portfolio of products to the US preclinical market.
- Expertly strategize and execute initiatives to penetrate the US preclinical market, leveraging Optiscan's innovative product offerings to establish a strong foothold and drive brand recognition.
- Champion comprehensive market research and analysis to identify key opportunities and tailor strategies for maximum impact, positioning Optiscan as a formidable contender in the US preclinical arena.
- Forge strategic partnerships and cultivate relationships with key stakeholders, including research institutions, biotech companies, and academic organizations, to expand Optiscan's presence and influence in the US preclinical space.
- Revolutionized internal workflows by orchestrating the seamless integration of state-of-the-art tools such as Wiza, Transpond, Calendly, and Copilot, catalyzing operational efficiency to unparalleled levels. This initiative led to a remarkable surge, doubling our database capacity by 100%.
- Present prospective clientele with meticulously crafted sales presentations, elucidating the intricacies of our groundbreaking imaging solution. Currently exceeding KPI benchmarks with an unblemished 100% achievement rate.
- Create compelling content for dissemination across social platforms, igniting a fervor of scientific curiosity and catalyzing profound scientific engagement and outreach.
Global Sales Manager-Whole Systems
Lumencor
10.2021 - 10.2023
- Led the charge in scouting and nurturing novel imaging hardware development prospects worldwide, honing in on Spatial Biology and NGS, with a resolute focus on achieving a staggering $5MM growth target. Exceeded expectations at an impressive 105% to plan.
- Spearheaded the management and expansion of an OEM-Life Science portfolio valued at $5MM, driving continuous growth and innovation.
- Pioneered the progression of opportunities from conception to realization, guiding projects seamlessly from the design phase through R&D to production, demonstrating expertise in rapid market deployment
- Played a pivotal role in collaborating with internal optical-mechanical engineering, software, and product design teams, orchestrating the seamless introduction of cutting-edge technologies to the market.
- Served as Lumencor's ambassador at prestigious global conferences and trade shows, captivating audiences through dynamic instrument demonstrations and showcasing our pioneering solutions.
- Handpicked and nurtured a top-tier team of sales engineers, equipping them with strategic insights and training to optimize all aspects of the sales cycle, driving sustained success and market penetration.
Microscopy Sales Engineer
Lumencor
08.2018 - 10.2021
- Grew microscopy channel direct sales market by 100% in 2020
- Due to aggressive sales strategy, placed 1.2MM of Celestas light engines in elite labs throughout the US
- Established a successful ongoing collaboration with Harvard and MIT to optimize Celesta light to be the gold standard for Cell Biology applications such as MERFISH and SM FISH
- In charge of training and managing 20 of existing reseller accounts representing 2MM in sales
- Responsible for hunting, cultivating and growing a portfolio of 50+ academic, government, start-up life science accounts nationally.
Co-Founder
Uniko Juices
02.2015 - 03.2018
- Designed product and go-to market strategy for ready to drink brand portfolio that included 7 distinct SKUs
- Secured shelf space at national grocery, convenience and pharmacy stores totaling 80 point of sale
- Due to aggressive sales strategy and attention to the bottom line, led the company to profitability within 4 months of opening
- Managed all direct-to-consumer operations (sales, delivery and support)
- Performed comprehensive market and competitive analysis through industry research to identify points of product differentiation
- Designed sales presentations and products demos to train sales force on product benefits and offerings.
Sales Account Executive
Leica Biosystems
09.2013 - 10.2015
- Managed a portfolio of 100 accounts and over 2MM in sales in NYC Increased sales by 8% YOY
- Negotiated prices, terms, service agreements and navigated through the major IDNs
- Conducted onsite product demos, evaluations and training
- Developed strategic account plan with sales team and distributions partners
Field Application Specialist
Leica Biosystems
07.2012 - 09.2013
- Supported a portfolio of 30+accounts representing reagents sales of 10MM in the region.
- 20%YOY growth. Conducted demos, installs, training and troubleshooting.
- Build strategic relationships key players at accounts community to ensure long term growth
Histopathology Laboratory Supervisor
Bostwick Laboratory
02.2008 - 07.2012
Education
BS - Molecular and Microbiology
University of Central Florida
Orlando, FLMS - Microbiology
Universidad San Francisco
Quito, PichinchaSkills
- Microscopy, Confocal, High content, High throughput Screening, Endomicroscopy, Image guided surgery
- FISH,NGS,PCR, Microarrays, Merfish
- Sandler Sales Graduate, Miller Heiman
- Profitability Assessments
- Strategic Networking
- Business development and planning
- Sales funnel management
- Customer Segmentation
- Sales Forecasting
- Competitor Analysis
- Sales Presentations
- Cold-calling
- Sales Team Leadership
- Strategic Prospecting
- CRM software proficiency, Sales Force, Capsule, file Maker
Timeline
Business Development Manager
Optiscan
10.2023 - Current
Global Sales Manager-Whole Systems
Lumencor
10.2021 - 10.2023
Microscopy Sales Engineer
Lumencor
08.2018 - 10.2021
Co-Founder
Uniko Juices
02.2015 - 03.2018
Sales Account Executive
Leica Biosystems
09.2013 - 10.2015
Field Application Specialist
Leica Biosystems
07.2012 - 09.2013
Histopathology Laboratory Supervisor
Bostwick Laboratory
02.2008 - 07.2012
BS - Molecular and Microbiology
University of Central Florida
MS - Microbiology
Universidad San Francisco
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