Shea Bohan
New York ,NY
Summary
Strategic Senior Brand Partnerships Manager with 7+ years of experience leading enterprise client strategy, driving revenue growth, and building long-term partnerships through data-driven planning and performance optimization.
Overview
5
5
years of professional experience
Work History
Senior Brand Partnerships Manager
iSpot.tv
New York, New York
09.2025 - Current
- Led 10+ strategic enterprise account relationships, identifying and executing upsell opportunities that generated over $3 million in annual revenue.
- Developed and executed custom, data-driven account plans aligned to client KPIs, driving improved campaign performance, and ROI.
- Partnered closely with brand clients to optimize creative strategy, resulting in over $500K in incremental annual revenue.
- Delivered actionable, data-driven recommendations on brand messaging, creative effectiveness, and media strategy, aligned to industry trends, and evolving consumer behavior.
- Led cross-functional collaboration across sales, marketing, and product teams to deliver enhanced, AI-powered client solutions, and improve overall client outcomes.
- Directly managed and mentored junior team members, owning performance reviews, goal setting, coaching, and ongoing professional development.
Brand Partnerships Manager
iSpot.tv
New York , NY
12.2022 - 09.2025
- Led strategic research and creative effectiveness measurement for over 20 major brand accounts across a variety of categories.
- Partnered with brand clients to build custom research projects and ad testing across linear TV, streaming, and digital channels.
- Synthesized first-party and third-party data (creative testing, media performance, and audience segmentation) into cohesive, actionable insights to support QBRs, competitive analyses, and ongoing campaign optimization.
- Led all renewal and partnership communications, ensuring strategic renewal, which generated over $2 million in annual revenue.
Associate Brand Partnerships Manager
iSpot.tv
New York, NY
03.2021 - 12.2022
- Served as a strategic advisor to enterprise clients by analyzing campaign performance and delivering optimization recommendations across creative and media strategy to drive measurable business outcomes.
- Identified new product and partnership opportunities from campaign insights and audience trends, translating client needs into scalable cross-sell, and expansion revenue.
- Led client enablement and platform training to drive adoption, deepen product integration, and position iSpot as a long-term strategic partner.
Education
Bachelor of Science -
Marist College
Poughkeepsie, NY05-2015
Skills
- Strategic planning
- Cross-functional collaboration
- Account management
- Problem solving
- Creative strategy
- Strategic relationship building
Timeline
Senior Brand Partnerships Manager
iSpot.tv
09.2025 - Current
Brand Partnerships Manager
iSpot.tv
12.2022 - 09.2025
Associate Brand Partnerships Manager
iSpot.tv
03.2021 - 12.2022
Bachelor of Science -
Marist College