SHEA FEARS
Carlsbad,CA
Summary
Senior healthcare executive with extensive experience leading large-scale franchise and corporate clinical operations, revenue growth, and full P&L ownership in highly regulated environments. Proven track record driving the expansion of 300+ open franchise locations in under two years and nearly 1,000 locations sold, while directly managing multi-entity corporate clinics with complete financial accountability. Known for delivering sustained 40% operating margins, scaling provider and leadership teams, optimizing cost structures, and partnering closely with finance, founders, and executive leadership to produce predictable, profitable growth. Trusted operator in complex, fast-growth healthcare organizations.
Overview
2026
2026
years of professional experience
Work History
Director of Marketing | Chief Growth Officer | President
Gameday Men’s Health | REAM Franchise Group
2020 - Current
- In this role, I led enterprise-wide operational and growth strategy across a national healthcare platform, overseeing more than 300 open franchise locations and 998 locations sold and in onboarding.
- My scope spanned multi-state operations across California, Missouri, and additional franchise markets nationwide, with responsibility for ensuring operational consistency, regulatory compliance, and scalable systems across a rapidly expanding footprint.
- I held full P&L responsibility for 7+ corporate-owned clinics across multiple states, maintaining direct control over payroll, marketing spend, inventory and medication costs, vendor contracts, and budget forecasting.
- Across these entities, I drove $12M+ in annual top-line revenue while sustaining 45%+ operating margins month-over-month through disciplined cost control, pricing strategy, staffing optimization, and revenue mix management.
- As the sole executive owner of financial operations, I partnered directly with finance to manage budgets, audit AR and AP activity, oversee QuickBooks, develop forecasts, and maintain entity-level P&Ls by location, creating clear financial visibility and strengthening executive and ownership decision-making.
- I regularly briefed founders and ownership on performance trends, margin drivers, risk exposure, and growth readiness.
- I worked closely with founders, ownership, and external advisors to prepare the organization for private equity engagement, supporting operational scaling, financial reporting discipline, margin optimization, executive KPI development, financial reporting cadence, operational data structuring, and data-room–level readiness to support institutional investor review and diligence expectations.
- My role also included leading ownership transitions and distressed asset remediation.
- I directed the end-to-end transition of a corporate-owned clinic to franchise ownership in the San Diego (Mission Valley) market, managing operational separation, financial handoff, licensing coordination, staff transition, and post-close operational continuity.
- In parallel, I led the corporate takeover and stabilization of 3+ franchise locations following license loss, assuming full operational control and guiding the transition from franchise ownership back under centralized corporate oversight.
- This work required rebuilding compliant clinical operations, re-establishing medical leadership, restructuring staffing models, and restoring both regulatory and financial readiness.
- Throughout this period, I built and led multidisciplinary teams of 40+ direct reports, including Medical Directors, Lab Directors, laboratory technical consultants, 10+ mid-level providers, in-clinic medical and administrative staff, and a centralized call center team.
- I designed and executed growth strategies that aligned marketing investment, staffing models, and service mix to maximize margin, operational throughput, and provider performance.
- I served as a senior partner to founders and executive leadership, balancing aggressive growth objectives with operational discipline and compliance requirements, and acted as a trusted executive voice within the franchise owner network—directly influencing clinic-level performance, adoption of best practices, and system-wide growth.
- Rapidly scaling, PE-ready healthcare franchise and corporate clinical organization, with leadership actively engaged in private equity discussions, operational diligence preparation, and growth planning for institutional investment.
- Scaled operations across nearly 1,000 locations sold, supporting onboarding, departmental formation, operational readiness, and sustainable franchise growth.
- Achieved and maintained approximately 40–45% operating margins across corporate clinics through disciplined cost controls and revenue optimization.
- Centralized financial oversight across multiple entities, improving P&L visibility by location and strengthening executive and ownership decision-making.
- Led provider and leadership teams through periods of high growth, regulatory complexity, and operational transition without compromising compliance, quality of care, or financial performance.
Skills
- Strategic planning
- Budget forecasting
- Operational management
- Financial analysis
- Marketing strategy
- Customer relationship management
- Regulatory compliance
- Performance measurement
- Market research
- Team leadership
- Stakeholder engagement
- Problem solving
- Data-driven decision making
- Market planning and execution
- Key decision making
- Communications expertise
- Brand positioning
- Business development support
Selected Executive Impact
- Scaled operations across nearly 1,000 locations sold, supporting onboarding, departmental formation, operational readiness, and sustainable franchise growth.
- Achieved and maintained approximately 40–45% operating margins across corporate clinics through disciplined cost controls and revenue optimization.
- Centralized financial oversight across multiple entities, improving P&L visibility by location and strengthening executive and ownership decision-making.
- Led provider and leadership teams through periods of high growth, regulatory complexity, and operational transition without compromising compliance, quality of care, or financial performance.
Core Executive Capabilities
- Multi-Site & Franchise Operations (300+ Open Locations)
- Full P&L Ownership & Financial Governance
- Revenue Operations & Growth Strategy
- EBITDA & Margin Expansion (40%+)
- Provider, Medical Director & Clinical Leadership
- Corporate & Franchise Hybrid Operating Models
- Budgeting, Forecasting & Cost Optimization
- Compliance-Driven Healthcare Operations
- Executive, Cross-Functional & Founder Partnership
- Scaling, Onboarding & Market Expansion
Timeline
Director of Marketing | Chief Growth Officer | President
Gameday Men’s Health | REAM Franchise Group
2020 - Current