Shea Modiri
San Jose,CA
Overview
14
14
years of professional experience
Work History
Music Curator
Uncanned Music
01.2022 - Current
- Oversaw the licensing process for copyrighted material, ensuring compliance with legal requirements while expanding available content options.
- Implemented data-driven approaches when selecting songs, utilizing analytics tools to inform decision-making processes regarding playlist inclusion criteria.
- Partnered with external stakeholders to secure exclusive content for platform users, enhancing customer satisfaction.
- Developed thematic playlists for special events and occasions, creating memorable experiences for listeners.
Music Programming, Event Production
Universal Grammar
01.2011 - Current
- Artist Booking/Artist Management; fostered artist outreach and maintained relationships with upcoming, international, GRAMMY award winning musicians
- Collaborated with booking agencies on social media campaigns to increase awareness of touring musicians
- Music Programming; advised on outreach and selection of artists, using diverse historical and cultural knowledge of music and familiarity of current music trends
- Event Production; diligent in making events organized, accessible, comfortable and successful for venues, musicians and patrons
- Lead in technical production, proactive in fixing potential technical or production issues with effective solutions.
Social Media Marketing Manager
MIGHTY Creative Agency
01.2019 - 01.2020
- Designed editorial content strategy to increase engagement and channel growth.
- Delivered social media monitoring and effectiveness reports for senior management and client.
- Managed multiple social media platforms for increased engagement and audience growth.
- Created engaging multimedia content including graphics, videos, and blog posts to enhance user experience.
Artist Manager
B. Lewis
01.2017 - 01.2019
- Negotiated contract for record deal, including royalties and streaming revenue.
- Leveraged networks to identify and generate opportunities to increase exposure and revenue for clients.
- Managed business and financial affairs for artist, such as arranging travel, managing social media.
- Scheduled clients performances, and negotiated artist compensation.
- Oversaw studio recording and coordinated mastering process for a full length LP.
- Supported artist goals with corresponding action plans and timelines.
Social Media Marketer, Live Venues
Verticals Agency
01.2016 - 01.2018
- Directly engaged with social channels for all questions, feedback, and input provided about the client
- Reviewed marketing analytics to make informed decisions surrounding social media spend, social media/PR campaigns, messaging, targeted influencers, and more
- Perform day-to-day management and execution of paid social campaigns (i.e
- Facebook, Instagram, etc.).
Music Marketing Assistant
IRIS Distribution
01.2010 - 01.2011
- Responsible for spreadsheet and database maintenance, tagging of new releases and metadata for submission to iTunes
- Knowledgable in descriptive metadata such as song structure, instrumentation and characteristics to support tagging and transcribing
- Provided market research for music genres; music strategy, and discovery of new releases and trends
- Assisted in online marketing and social media for record labels and artists signed to IRIS
- Worked alongside the web development team in HTML programming.
Education
Bachelor of Arts - Advertising
San Jose State University
12.2009
Skills
- Music Programming
- Music Curation
- Metadata Tagging
- Reporting
- Marketing
- Music Production
- Sound Mixing
- Content Creation
- Digital Asset Management
- Market Research
- Artist Management
- Social Media Strategy
- Artist Relations
- Genre Expertise
Timeline
Music Curator
Uncanned Music
01.2022 - Current
Social Media Marketing Manager
MIGHTY Creative Agency
01.2019 - 01.2020
Artist Manager
B. Lewis
01.2017 - 01.2019
Social Media Marketer, Live Venues
Verticals Agency
01.2016 - 01.2018
Music Programming, Event Production
Universal Grammar
01.2011 - Current
Music Marketing Assistant
IRIS Distribution
01.2010 - 01.2011
Bachelor of Arts - Advertising
San Jose State University