Represented Sazerac for over 80+ accounts as an off and on premise hybrid representative
Captured Merchandising space for off-premise accounts and leveraged relationships for new POD distribution
Designed and implemented various marketing events for bars and restaurants such as Buffalo Trace Bourbon Dinners & Fireball Friday's
Utilizing Power BI & VIP IDIG to plan routes weekly using sales data reports
Captured new business utilizing distributor sales data in neighboring cities
Independently trained Reyes - Golden Brands representatives to sell Sazerac brands
Field Sales and Marketing Representative
Techtronic Industries
05.2022 - 11.2022
Trained and mentored an intern, who received employment offers at Techtronic Industries
Responsible for all new product launches and executions for Ryobi, Ridgid and Milwaukee in Home Depot
Achieved 11% sales growth for Milwaukee power tools in the Chico territory
Performed merchandising resets in Red Bluff and Yuba City, accurately following planograms
Event Marketing Specialist
Techtronic Industries - TTI
08.2021 - 05.2022
Planned and executed marketing events promoting Ryobi outdoor equipment and Ryobi power tools throughout 3 different Home Depot locations
Pac North Demo Event May 2022 top performer with 78% average comp
Trained and mentored newly hired Ryobi representatives
Analyzed weekly sales data to promote differing product categories by cross-merchandising and live demonstration events, growing sales by 8%
Worked with Home Depot's management team to sell in merchandising space for Ryobi products
Promoted to Field Sales & Marketing Representative
Sales and Management Intern
Sherwin Williams
05.2019 - 08.2019
Created marketing campaigns that resulted in boosting app usage by 6% across all San Francisco locations by designing new advertisements and implementing QR codes to paint labels
Received 2nd place at the Sherwin Williams Intern Summit out of 8 districts
Researched potential clients utilizing Leadgen and visited construction sites to spread awareness for a brand-new store location
Skills
Microsoft Suite, Google Suite
Sales Analysis Using PowerBI & VIP IDIG
Consultative Selling
Customer Relationship Management
Bachelors of Science in Business Marketing
California State University Chico 2021
Created a marketing campaign for The Cookie Shoppe, a Chico local business
Finalist at the CSU Chico Communications and Debate Tournament declared 4th place winner out of
over 150+ students and debate team members
Participated in Chico State's Social Justice Fair by researching and presenting findings of food insecurity in the United States