Shea Yturralde
921 N. Thomas St. Carlsbad,NM
Summary
Community-oriented and driven Assistant Director with a strong foundation in economic development, grant writing, fundraising, and strategic downtown revitalization through the Carlsbad MainStreet program. Brings over seven years of experience as a licensed Realtor, offering valuable insight into property markets, commercial potential, and urban development which can directly benefiting downtown growth and planning efforts. Recognized as a quick learner who thrives in dynamic environments, adapts well to change, and is committed to both personal and professional development, including the goal of transitioning into an Executive Director role. Proven ability to foster strong, collaborative relationships with municipal leaders, state coordinating agencies, fellow staff members, and downtown merchants. Capable of uniting diverse community partners to execute successful events, while driving the economic vitality and vibrancy of the downtown district through fostering lasting relationships, completing strategic projects, and introducing innovative ideas that support sustainable long-term growth and success.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Assistant Director
Carlsbad MainStreet & ACD
09.2023 - Current
- Grant Writing & Fund Development: Research, write, and manage grant applications to secure funding for downtown revitalization, events, and program initiatives. Maintain accurate records and reporting for all awarded grants. Grant writing effort include, T-Mobile: Hometown Grant, AARP Community Challenge, Carlsbad Community Foundation: Chevron Catalyst Grant, SIMCO: Employee Investment Grant.
- Financial Management: Assist in managing program budgets, including tracking expenditures, preparing financial reports, and ensuring compliance with grant and funding requirements.
- Economic Development Support: Collaborate with business owners to identify opportunities for downtown growth, business retention, and property improvements aligned with economic development goals.
- Downtown Revitalization: Collaborate closely with New Mexico MainStreet to leverage technical support and resources in design, promotion, economic transformation, and organizational development. Promote and administer the CavernFest Façade Grant Program by partnering with property owners to enhance building exteriors, preserve historic character, and improve the overall visual appeal of the downtown district.
- Event Planning & Execution: Plan, coordinate, and implement community events that promote downtown vitality, drive foot traffic, and engage residents and visitors. Events include: CavernFest, Fall Festival, 4th of July & Electric Light Parades, POPup Art Events.
- Arts & Culture Advocacy: Promote and support the district’s cultural identity by hosting POPup art events, coordinating art nights at the Carlsbad Downtown Farmers & Makers Market, and partnering with the Carlsbad Public Library, Carlsbad Museum, & Halagueno Arts Park on collaborative events & promotions. Spearhead future initiatives to integrate local artistry in all forms into historic Cavern Theatre.
- Stakeholder & Community Relations: Build and maintain strong relationships with local merchants, municipal leaders, board members, volunteers, and the New Mexico MainStreet coordinating program.
- Strategic Communication: Represent the organization in public meetings, civic groups, and partnerships; ensure consistent and effective messaging in promotional materials and community outreach.
- Team Collaboration: Work closely with the Executive Director, Vendor Coordinator, and volunteers to support daily operations, share leadership responsibilities, and advance the MainStreet mission.
- Leadership Development: Participate in leadership training and professional development opportunities to support future advancement into executive-level roles.
Associate Broker
CENTURY 21 Dunagan Associates
08.2018 - Current
- Client Advising: Advised clients on strategic buying and selling decisions to maximize return on investment and meet individual or business objectives.
- Market Analysis: Performed comprehensive comparative market analyses (CMAs) to determine optimal listing prices and identify opportunities within current market conditions.
- Relationship Management: Cultivated and maintained strong professional relationships with real estate agents, mortgage lenders, title companies, and inspectors to ensure smooth, timely transactions.
- Client Advocacy: Represented and negotiated on behalf of clients to secure favorable terms in both residential and commercial transactions.
- Transaction Coordination: Assisted clients throughout every stage of the buying or selling process, from initial consultation and document preparation to closing.
- Client Retention: Built a reputation for exceptional service and trust, resulting in strong client loyalty and a high rate of repeat and referral business over multiple years.
Office Manager
Longstring Pipe & Supply
07.2015 - 01.2016
- Payroll Management: Maintained accurate payroll records by calculating hours, collecting employee data, and entering information using QuickBooks.
- Bank & Payroll Reconciliation: Routinely reconciled bank statements and payroll reports to ensure financial accuracy and compliance.
- Invoicing & Payment Processing: Prepared and distributed customer invoices, processed incoming payments, and updated account records accordingly.
- Accounts Receivable Monitoring: Monitored customer accounts for late payments, followed up on delinquencies, and initiated appropriate collection efforts to maintain cash flow.
Billing Specialist
Madron Services Inc.
05.2011 - 07.2015
- Invoice Production: Produced a high volume of client invoices using QuickBooks, ensuring accuracy and timely distribution.
- Invoice Accuracy & Efficiency: Processed invoices with precision and speed, significantly reducing discrepancies and improving billing cycle efficiency.
- Record Organization: Applied appropriate codes to invoices, files, and receipts, maintaining organized, searchable records for easy access and review.
- Client Communication: Reached out to clients with past-due accounts to discuss payment plans, negotiate restructuring options, and facilitate timely resolution of outstanding balances.
Education
Associate Broker - Real Estate
Kaplan University
Online07.2018
No Degree - Architecture & Business
Texas Tech University
Lubbock, TX05.2011
High School Diploma -
Carlsbad High School
Carlsbad, NM05.2010
Skills
- Self-Motivated
- Organization and Time Management
- Teamwork and Collaboration
- Critical Thinking
- Attention to Detail
- Multitasking Abilities
- Planning and Coordination
- Networking and Business Development
- Documentation and Reporting
- Relationship building
Certification
- Certified MainStreet Professional (Feb. 2025)
- Certificate of Completion: Executive Director Bootcamp
- Certificate of Completion: Grant Writing Bootcamp
- Certificate of Completion: Fundraising Bootcamp
Additional Information
As a proud Carlsbad native, I’m committed to raising my four children with a deep appreciation for the town we call home. Community involvement and the growth of our city and downtown are top priorities for me, driven by a desire to help shape a vibrant, positive future for the next generation. Known for being approachable and engaged, I frequently interact with community members both personally and professionally. I hold my reputation in high regard and consistently strive to represent myself and my community with integrity, respect, and professionalism in all that I do.
Timeline
Assistant Director
Carlsbad MainStreet & ACD
09.2023 - Current
Associate Broker
CENTURY 21 Dunagan Associates
08.2018 - Current
Office Manager
Longstring Pipe & Supply
07.2015 - 01.2016
Billing Specialist
Madron Services Inc.
05.2011 - 07.2015
Associate Broker - Real Estate
Kaplan University
No Degree - Architecture & Business
Texas Tech University
High School Diploma -
Carlsbad High School
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