Sheena Guha

Consumer Lending Affordability (incl BNPL, Co-Branded Credit Card, Gift Cards, 1PEMI, 3PEMI)

- Drive Views/CTRs on Flipkart Home Page & other merch channel through improved designs

-Drive spends & activation campaigns for Buy Now Pay Later, Co-Brand Creditcard, Gift Cards & EMI Products

- Build a healthy pipeline of acquisition for CBC,BNPL, Third Party Payments, Gift Cards through various CRM channels. SMS, Mailers, WhatsApp, Push Notifications, In-App, Rich SMS

Execution

1) Ensure smooth Planning & Execution of Marketing Campaigns, through creative designs & CRM campaigns. Monitor efficacy & evolve CRM framework.

2) Plan & Create Campaigns of SMS, Mailers, WhatsApp, Push Notifications, In-App, Rich SMS

3) Analyse Customer Data - Improving customer experience. Mapping customer journey, working on data base, identify targeted customers & create segments.

4) Suggesting latest practices pertaining to CRM for better customer acquisition.

5) Track, Measure & Analysis of Campaign Performance & Optimise them. *Deliver regular reports of campaign results & maintain measurement of the ROI of campaigns. Tracking CRM - Unique reach, CTRs, Views & other awareness metrics

6) Plan, Design, Introduce New Design Formats & Execute all

Fintech creatives for Flipkart- App, Desktop, Store Pages, Category Pages, Product Pages, CRMchannels, SALE events, Launch Events, Platform Campaign Integration

- Create & execute campaigns, such as Email, SMS, Whatsapp, Mobile Push, VB's and Mobile In-App

- Work on the data base, identify target customers and create segments.

- Track, measure and analyse campaigns performance & continuously optimising them.

- Experiment with New cohorts and analysing impact.

- Brand Strategy, including the settling of style guides, brand guidelines & brand vision.

- Planning and execution of all communications & media actions on all

channels.

- Write, edit and proofread copy for Marketing campaign materials.

- Planning, Ideas, Editing & Designing of all in house creatives for all channels/campaigns.