Summary
Overview
Work History
Skills
Timeline
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Sheena Hickerson

Chicago,United States

Summary

A results-oriented professional with a varied background in the cannabis industry, I specialize in creating efficiency and strengthening a brand's visibility and relationships to achieve optimal performance and outreach through innovative thinking, identifying cost-savings opportunities, managing vendors and negotiating contracts.

Overview

7
7
years of professional experience

Work History

Midwest Account Manager (remote)

The Pack Labs
07.2024 - Current
  • Launch field sales in Illinois, Indiana, and Wisconsin with retailers and wholesale distributors resulting in 22% month-over-month increases in sales
  • Initiate targeted outreach, including cold calls to potential retail partners, to introduce product line and secure new marketing opportunities
  • Represent the company at industry events and activations, boosting brand visibility and fostering community engagement at local, regional, and national events
  • Oversee and train brand ambassadors within the region to manage demos and assist with lead generation
  • Gather customer feedback and market insights to inform marketing and executive teams on trends and possible rule changes

Consultant

Charming Solution
03.2018 - Current
  • Offer consulting for cannabis companies for retail, sales, and wholesale operations
  • Conduct thorough evaluations of guest experience processes, developing actionable solutions using data analytics tools to mitigate non-compliance risks
  • Review and validate inventory procedures and SOPs to maintain compliance and optimize sell-through percentages using operational analytics tools
  • Created secret shopping program for a dispensary chain of 12 locations
  • Trained staff at multi-location chain in upselling, resulting in 14% average increase in first quarter across all stores
  • Design tailored training workshops focusing on compliance with state regulations and effective utilization of POS systems, driving adherence to legal standards
  • Revamp retail buying programs to include data driven purchasing, leveraging buying power with vendors, and creating reports to track success of in-store promotions

Account Executive (remote)

Bold Carts
08.2023 - 12.2023
  • Leveraged CRM tools and analytics to identify valuable partnership opportunities at trade shows, enhancing market penetration by 10%
  • Executed immersive client experiences through tailored event programming and interactive showcases
  • Optimized CRM data integrity and created detailed quotes to ensure accurate client communication and satisfaction
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
  • Met with customers to discuss and ascertain needs, tailor solutions and close deals.

Compliance, Fulfillment, and Operations Manager

Bobsled Extracts
03.2020 - 12.2022
  • Overhauled Sales Operations by onboarding new B2B sales portal and CRM, resulting in 33% of $7.2M annual revenue created organically from Buyer Generated Orders
  • Created and launched wholesale distribution protocols for 2 partnered brands
  • Established positive and effective communication among unit staff and organization leadership, reducing miscommunications, and missed deadlines.
  • Spearheaded new protocols for quality control, fulfillment, inventory maintenance, and logistics
  • Aided Sales Team in creating promotions and maintaining relationships with clients from previous roles
  • Developed compliance and security initiatives for multiple product lines and manufacturing
  • Created and implemented training guidelines and KPIs for Sales and Operations teams
  • Analyzed historic sales data to forecast production schedule and supplies

Director of Retail and Sales

Lucky Lion
05.2018 - 07.2019
  • Expanded client base by 100% within two months by strategically targeting potential accounts using CRM software for lead analysis
  • Promoted to start new retail shop and build everything from scratch, including training materials, sales promotions, hiring, accounting
  • Grew wholesale business 230% in Q1; growth hit 400% in 4 months
  • Conducted cross-functional team workshops using data analytics tools to ensure alignment in wholesale and retail training methods
  • Retail Business showed profit after 3rd month due to competitive pricing, strategic brand partnerships, and marketing campaigns
  • Managed team of 12 retail, sales, and marketing staff
  • Led sourcing process for new vendors to get quality products and services and mitigate risk.
  • Managed supply chain process, from order placement to delivery, to facilitate on-time and accurate fulfillment.
  • Negotiated contracts with suppliers to obtain favorable terms and pricing.

Skills

  • Hubspot, Leaflink, Salesforce, Metrc
  • Supplier relationship management
  • G-Suite and MS Office
  • Creating And Implementing Promotions
  • Demand forecasting
  • Event Organization
  • Negotiations
  • Team Development And Leadership
  • Product Placement
  • New vendor setup
  • Strategic sourcing
  • Market analysis

Timeline

Midwest Account Manager (remote)

The Pack Labs
07.2024 - Current

Account Executive (remote)

Bold Carts
08.2023 - 12.2023

Compliance, Fulfillment, and Operations Manager

Bobsled Extracts
03.2020 - 12.2022

Director of Retail and Sales

Lucky Lion
05.2018 - 07.2019

Consultant

Charming Solution
03.2018 - Current

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Sheena Hickerson