Sheena Sweatman
Kansas City,MO
Summary
Goal-driven Sales Management professional bringing 10-year career history in sales and proven track record of strategic business growth. Skilled at aiding in product marketing efforts. Adept at cultivating productive client relationships through positive rapport, tailored solutions and client engagement.
Overview
12
12
years of professional experience
Work History
Sales Manager - East Coast
SkillPath
Mission, KS
02.2022 - Current
- Developed and implemented new sales strategies to update product lines.
- Assisted senior management in developing long-term strategic goals for the company's growth.
- Enhanced sales volume through skilled support to both new and inactive customers.
- Supported sales team members to drive growth and development.
- Analyzed business and sales targets using critical problem-solving skills.
- Trained, coached, and mentored junior sales personnel to ensure success in their roles.
- Resolved customer complaints regarding sales and service.
- Developed successful strategies and goals to penetrate new territories by assessing competitor offerings and approaches.
Learning & Development Consultant
SkillPath
11.2020 - 02.2022
- Served as subject matter expert for learning and development curriculums for a variety of industries
- Collaborated with different organizations and teams to capture needs and provide custom solutions
- Worked with facilitators to identify correct pairing for organizations, trainings, and trainers.
- Determined consumer needs to provide products and services appealing to larger market.
Director of Sales
Power & Light District
07.2019 - 11.2020
- Manage and developed event sales team increasing revenue by 10% in the first six months
- Improved profit margins by effectively managing expenses, budget and overhead, increasing closings and optimizing product turns.
- Cultivated strong professional relationships with suppliers and key clients to drive long-term business development.
- Established unity between various departments with interpersonal skills, cross-functional leadership, and market research.
Director of Private Events
Power & Light District
07.2015 - 07.2019
- Exceeded corporate event sales goal for new concept by 65% in the first year
- Trained and coached a diverse workforce of 40+ people
- Reached over 1,500 new contacts in the first year through creating business plans, identifying key areas of opportunity, strategic selling, and problem solving
- Led company in event profitability across 9 cities through decision making, planning, and operational skills.
General Manager
Power & Light District
05.2014 - 07.2015
- Planned and executed sales and operation strategies resulting in growth for four consecutive quarters
- Analyzed data and identified trends to meet customer needs and discover new opportunities
- Presented P&L statements, projections, and sales plans, to executive team on a weekly basis.
Sales & Marketing Manager
Power & Light District
05.2013 - 05.2014
- Increased sales over 400% in 6 months through gorilla marketing and tenacity
- Managed all venue sales, marketing, and promotions in highly competitive market
- Trained and coached 20+ hourly staff to accomplish individual goals and team goals.
Staffing Manager
Robert Half International
02.2012 - 04.2013
- Developed and maintained relationships with candidates and clients to identify quick and accurate placements utilizing effective communication
- Identified and provided solutions to obstacles such as pricing and sourcing
- Succeeded to top rookie performer through aggressive cold calling, scheduled office visits, and time management.
Education
Bachelor's of Science - Marketing
Northwest Missouri State University
Maryville07.2009
Skills
- Cross Functional Leadership
- Business Development
- Team Development
- Relationship Building
- Team Communication
- Excellent Written & Oral Skills
- Strong Critical Analysis Skills
- Effective at Delegating and Providing Oversight
- Outstanding Project Management
- SalesForce, CPQ, NetSuite, Gather, MicroJ, Canva, FloDesk
- Office365
- Territory Sales Management
- Sales Team Training
- Business Planning
- Revenue Forecasting
- Pipeline Management
- Client Relationship Management
- Vendor Management
- Sales Tracking
- Performance Management
- Sales Reporting
- Profitability Optimization
- Analytical Problem Solver
Timeline
Sales Manager - East Coast
SkillPath
02.2022 - Current
Learning & Development Consultant
SkillPath
11.2020 - 02.2022
Director of Sales
Power & Light District
07.2019 - 11.2020
Director of Private Events
Power & Light District
07.2015 - 07.2019
General Manager
Power & Light District
05.2014 - 07.2015
Sales & Marketing Manager
Power & Light District
05.2013 - 05.2014
Staffing Manager
Robert Half International
02.2012 - 04.2013
Bachelor's of Science - Marketing
Northwest Missouri State University
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