SHEENA TSANG, MBA
New York,NY
Summary
Dedicated Market Manager and Strategic Account Manager with 7+ years of experience leading sales initiatives at diverse corporations and 15+ years of overall work experience. Reliable relationship builder and consultant bringing highest consulting to prospective clients to grow their businesses. Looking to have a role that optimizes and leverages prior work experience and MBA education.
Overview
6
6
years of professional experience
Work History
Market Manager
Priceline Agoda, Part of Booking Holdings
08.2023 - Current
- Grew individual portfolio of 100 NYC hotels by 60% YoY, 25% QoQ - generating over 300,000 room nights per quarter; 100,000 direct room night share quarterly by strategically consulting hotel partners on OTA strategy and optimizing hotel supply availability
- Led NYC market management team by training and overseeing a team of 4 market managers in OTA strategy, data visualization, and consulting; as a result, grew NYC market 65% YoY; also trained new market managers outside NYC nationwide to ensure understanding of international tools/software such as CRM, LivePreso, Tableau, and Metabase
- Grew and consulted OTA strategy for 10 hotel properties per quarter to become top producing hotels in their respective zones, increasing their YoY revenue by 300%
- Worked cross-functionally with Booking.com, Chase, CitiBank teams as well as internal operations team to ensure optimal supply availability for consumers
- Strategically onboarded 55 new hotel partners as well as nurtured existing portfolio of 100 NYC hotels to result in 52% QoQ growth - commonly implemented and consulted partners to apply consumer discounts for package/bundle, international, mobile, and member consumers on platforms
- Grew and nurtured independent hotel partnerships as well as major chain relationships (Marriott, Accor, Hilton, Hyatt, Choice, Wyndham, IHG, Red Roof, Best Western) to grow room night production by an average of 26% and revenue by 30%
Account Executive (Remote)
HubSpot
01.2022 - 06.2023
- President's Club 2022
- Consistently exceeded service level monthly goals by 125-245% in identifying and achieving standards and expectations and managing entire sales cycle process from prospect, discovery, demo, to closing for acquiring new business as well as upselling/cross-selling to existing customers.
- Presented product concepts and offerings to clients based on established specifications and preferences while collaborating with cross teams and stakeholders (C-Suite, IT Directors, Solution Engineers, Product Specialists, etc).
Account Executive (Hybrid)
Torch Technology
05.2021 - 11.2021
- Negotiate sales deals between customers and agency, resulting in mutually beneficial agreements and cultivate strong relationships in the mid-Atlantic and mid-western regions: Illinois, Georgia, South Carolina, Minnesota
- Quota: 105-110% attainment (goal: $50,000) on a monthly consistent basis while selling into healthcare verticals: dental practices, hospitals, clinics, etc
Account Executive
T-Mobile Usa Inc. (Corporate)
03.2020 - 05.2021
- Exceed quotas by 113%-240% on a monthly basis while selling into various verticals ranging from 1-1000 employees: construction, start-ups, technology companies, hospitals, etc.
- Corporate B2B SMB Division - excel at acquiring new business and manage a base of 150 accounts by building unwavering relationships with communities in assigned territory
- Deliver expert consulting in discovery and proposal meetings to address customer pain points and problem solve accordingly
- Collaborate with development engineers to come up with new cloud-based hardware and SaaS engineering end solutions for customers
- Increase customer satisfaction and repeat business through relentless pursuit of resolutions to problems arising from high mobility costs and inefficient costly fleet management by protecting company reputation and retaining loyal client base.
Account Executive & Team Lead
AJ Tutoring
06.2018 - 03.2020
- Increased revenue of company by averaging $1,100 sales per hour and exceeded $50,000 in monthly sales (vs. AVG of $700 per hour); reached highest productivity and sales per hour in single pay period out of team of 14 Director of Client Services
- B2B and B2C - manage entire sales cycle from prospecting to close; exceeded daily communication targets with prospective clients by 20% and developed relationships with more than 350 clients in 1.5 years
- Mentor and supervise team of 5-6 tutors, conduct 1-1 meetings weekly with each team member and oversee time sheet hours for approval; completed 2000 hours of SAT preparation classes and 1-1 tutoring setting.
Education
MBA - General Management (STEM Designated)
University of California - Davis
Davis, CA06.2021
Bachelor of Arts (BA) - Criminology & Sociology
University of California - Davis
Davis, CA06.2013
Skills
- Account Management
- B2C Inbound and Outbound Sales
- B2B Inbound and Outbound Sales
- Brokering Deals
- Business Development
- Challenger Sales Methodology
- Cold Calling
- Closing
- Cloud-based hardware
- Cross-selling
- Data analysis (R, STATA, SPSS, Statistical Sampling)
- Discovery Meetings
- Email Marketing
- E-Commerce (Platforms)
- Field Sales
- IOT Hardware
- LivePreso
- Market Management
- MEDDICC/BANT
- Metabase
- Negotiation
- Prospecting
- Project management
- Proposal Crafting
- Team Management
- SaaS Sales
- Sales Cycle
- Sales Engineering
- Sandler Sales Methodology
- Conferencing Tools: MSFT Teams, Slack, WebEx, Zoom
- CRM: Salesforce, HubSpot, and Solve360
- GSuite: Google Documents/Sheets/Drive
- HubSpot Comprehensive Suite
- Microsoft: Excel, PowerPoint, Word, Teams, Outlook
- Sales Software Tools: Gongio, Outreachio, Linkedin Sales Navigator, Salesloft, ZoomInfo
- Strategic Account Management
- Sustainability (SDGS: biofuel)
- Tableau
- Telecommunications hardware and software
- Team Leadership and Mentorship
- Upselling
Prior Internships and Employment
- Elementary Teacher at Rocketship Public Schools (06/2016-06/2018)
- Elementary Teacher at Challenger School (03/2014-06/2016)
- Litigation Case Assistant at Hopkins & Carley (09/2013-03/2014)
Languages
Fluent English, Conversational Vietnamese and Mandarin
Additional Information
- UC Davis MBA: Bay Area Ambassador Program: Director of Marketing and Communication, Women in Bay Area Leadership Club: Director of Outreach and Engagement, and UC Davis MBA Program: Summer Institute of Emerging Leaders Coach and Mentor
- Certified and internationally recognized Kukkiwon Tae Kwon Do first degree black belt, instructor, and referee
- Member, UC Davis Table Tennis A-Team - 2013 Women's National Collegiate Singles Consolation Winner 09/12 - 06/13
- Active Yelp Elite for 10 years (2010-2020)
Timeline
Market Manager
Priceline Agoda, Part of Booking Holdings
08.2023 - Current
Account Executive (Remote)
HubSpot
01.2022 - 06.2023
Account Executive (Hybrid)
Torch Technology
05.2021 - 11.2021
Account Executive
T-Mobile Usa Inc. (Corporate)
03.2020 - 05.2021
Account Executive & Team Lead
AJ Tutoring
06.2018 - 03.2020
MBA - General Management (STEM Designated)
University of California - Davis
Bachelor of Arts (BA) - Criminology & Sociology
University of California - Davis
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