Sheetal Sikri
Sandy Spring,MD
Summary
Creative and results-driven social media strategist with nearly a decade of experience crafting trend-forward content across TikTok, Instagram, Pinterest, Facebook, and VSCO. Developed a deep understanding of digital aesthetics and audience behavior through years of hands-on content creation and brand engagement, strengthened by professional internships in social media management at Sweety High Media, KitMe, and SFW Runway. Proficient in Adobe Creative Suite (Photoshop, InDesign, Lightroom, Illustrator), Canva, and mobile editing tools such as CapCut, Picsart, and Snapseed. Experienced in producing high-quality visual content, analyzing trends, managing media lists, and executing outreach strategies to boost brand visibility and growth.
Overview
1
1
year of professional experience
Work History
Social Media Marketing Intern
KitMe
Manhattan, NY
01.2026 - 05.2026
- Create and publish 2 weekly short-form videos for TikTok and Instagram with a strong focus on fashion, styling, and visual storytelling
- Develop aesthetic-driven content that positions KitMe as a fashion authority while seamlessly integrating product features into lifestyle scenarios
- Translate trends, runway-inspired looks, and seasonal fashion moments into platform-relevant social content
- Assist with crafting hooks, captions, and concepts that align with KitMe’s brand identity, tone, and Gen-Z visual standards
- Participate in weekly content and strategy meetings to align creative direction with marketing goals and brand messaging
- Engaged with online communities to foster brand loyalty and awareness.
NYFW PR Intern
SFW Runway
New York, NY
01.2026 - 02.2026
- Supported New York Fashion Week PR efforts by developing press-facing social content tied to official sponsor collaborations, including Bloom x Style
- Conceptualized and curated visual mood boards highlighting the intersection of fashion, floral artistry, and immersive runway experiences
- Assisted in crafting media pitches and outreach strategies for local TV and lifestyle segments, positioning sponsors as visual, on-air experts
- Researched and identified relevant media outlets, producers, and press contacts for fashion and lifestyle coverage
- Collaborated cross-functionally with the SFWRUNWAY team to align press materials, social storytelling, and brand messaging ahead of NYFW showcases
Digital Marketing Intern
Sweety High Media
Manhattan Beach, CA
05.2025 - 08.2025
- Organize daily content creation and scheduling for four TikTok accounts, each with distinct audiences and engagement metrics.
- Implement SEO strategies using creator search insights to optimize video discoverability and audience reach.
- Refine and customize video content using CapCut, incorporating on-screen text, filters, and ensuring promoted songs are audible to boost viewer engagement.
- Apply relevant hashtags, and craft SEO-friendly captions to increase content visibility and engagement rates.
- Ensure proper crediting of original content creators, both on-screen and in captions, to maintain transparency and authenticity.
- Adhere to brand guidelines by avoiding duplicate posts across accounts, excluding paparazzi content, and maintaining the brand's integrity and image.
- Participate in bi-daily Zoom meetings to align on content goals, discuss performance metrics, and strategize upcoming campaigns.
- Monitor emerging trends and identify up-and-coming creators to inform content strategies and keep the brand at the forefront of digital trends.
Education
Bachelor of Arts - Communications
University of Maryland Global Campus
College Park, Maryland08-2025
Skills
- Proficient in Microsoft Office Suite, Adobe Photoshop, InDesign, Illustrator, and Canva
- Adept in social media strategy and content creation across platforms such as Instagram, TikTok, Pinterest, and VSCO
- Capable of creating and editing content, including press releases, blog posts, and fact sheets, to enhance communication and support strategic objectives
- Experienced in managing media outreach and building relationships with key media contacts to enhance brand visibility
- Proficient in monitoring media coverage and analyzing trends to
- Enhances audience engagement
- Ability to manage multiple projects in fast-paced environments
- Detail-oriented with a focus on meeting deadlines and maintaining brand consistency
- Collaborative mindset with creative problem-solving skills
- Experienced in short-form video editing using CapCut and Adobe Premiere Rush
- Experienced in designing visually appealing graphics and layouts using Canva, Lightroom, and Adobe Creative Suite
- Strong eye for aesthetics and visual storytelling across social and digital platforms
Languages
English
Native or Bilingual
Timeline
Social Media Marketing Intern
KitMe
01.2026 - 05.2026
NYFW PR Intern
SFW Runway
01.2026 - 02.2026
Digital Marketing Intern
Sweety High Media
05.2025 - 08.2025
Bachelor of Arts - Communications
University of Maryland Global Campus