Summary
Overview
Work History
Education
Skills
Accomplishments
Work Availability
Quote
Timeline
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SHEHJAD KHAN

Chicago,IL

Summary

Introduction

Profile to make an impact on Top-line & Bottom-line of business through solution architecture, technology consulting, relationship management and practice development. 12+ years of experience in Digital Marketing & Content Management Strategy, eCommerce, implementation, and operation. Experienced in building the go-to-market offering and accelerator set for Adobe Experience Cloud & vendor selection framework. Solid mix of consulting and end client background with work experience ranging from Pre-sales(RFP, discovery, POCs, project resource time estimation etc.) activity to end to end production deployed digital product & maintenance. Experience leading teams of developers and architects. Providing technical guidance during the various phases of implementation. AEM/Java certified professional

Overview

12
12
years of professional experience

Work History

Senior Solutions Architect

Ansys
08.2021 - Current
  • Responsible for migrating Ansys.com from Sitecore to AEM as cloud services and various integration with it around Salesforce (CRM), Coveo (Search Engine), Rainfocus (Event Management platforms)
  • Managed annual marketing budget of $2M to fuel various digital transformation incentive leading ways to web property consolidation, user experience improvement and operation efficiency
  • Created relationship with Adobe team and leading many VIP program and collaboration to implementing various upcoming technology stack like Adobe IO (App Builder), Adobe Franklin, AEM Cloud Services etc
  • Worked closely with Adobe to negotiate licensing cost on many products like AEM as cloud services, Adobe Analytics, CDP etc
  • Created relationship with various implementation partners like Perficient, Deloitte to lead the digital transformation of many Ansys web properties ansys.com, zemax.com
  • Managed project leading to the July 2023 launch of a new website (https://zemax.com), new customer portal, and new customer success toolset (https://community.zemax.com and https://support.zemax.com)
  • Oversaw integrations and work across 8 platforms, 5 vendors, and a cross-functional internal team
  • Led implementation of Zendesk for ticketing and knowledgebase, inSided for community, Shopify for web, and many custom integrations
  • Involved in various vendor selection processes around marketing technologies and their implementation including Adobe analytics, Google analytics, Target & Campaign, Serve side launch (event forwarding), customer data platform (CDP)
  • Working with Coveo to implement AI/ML driven course suggestion framework for new clients on https://courses.ansys.com/
  • Leading team of 25 developers and architects providing technical guidance on day-to-day basis
  • Created license portal management using React, Redux and create cost saving on support resources
  • Created event management API using Azure functions
  • Build various integration on Adobe Cloud like using systems like Adobe IO (App Builder) and connecting data across different Adobe systems like Adobe Target, Adobe Analytics, AEM and audience manager
  • Asset sync from AEM DAM to Siesmic with Adobe IO
  • Connected Salesforce with marketing automation tool Pardot to generate and filter quality web lead to Sales team
  • Implemented robotic process automation using UiPath to implement some automated UI testing, reduce need to QA process by 90% and improved quality of web development process
  • Connected different system data to snowflake and built inhouse CDP (Customer Data Platform) to give 360 whole view of user
  • Implemented AEM guides to implement product documentation for Ansys.

AEM/Ecommerce Architect

Breville
11.2020 - 08.2021
  • Achieved operational cost saving by reducing the server cost by around $400K per year
  • Created a reusable stable CMS platform which can onboard a new brand in less than 3 weeks' time while earlier it was more than 3 months
  • Built and hired a few technical engineers and provided technical guidance to a team of 30 engineers
  • Worked with other solution architects on the critical integration pieces like Commercetool integration and Salesforce integration for identity management and PIM integration for product feed
  • Own the technical implementation for CMS solution for Breville, work with different vendors and business stake holder to delivery business objectives, building team by training and recruitment
  • Building large frontend platform using React JS, Next JS
  • Used Commerce tool headless commerce to build features search, cart, inventory, digital rewards etc
  • Built integration to create virtual demo using Zoom integrating to AEM using webhooks and AWS lambda function
  • Built spring boot micro-services for various order management processes integrating with Salesforce Order Management solutions
  • Multi-tenant platform, build once use multiple time concept
  • Define enterprise architecture and working with other architects to define overall digital architecture for Breville
  • Create technical design documentation on confluence to define development standard and ensure code quality
  • Lead successful POC to migrate current AEM 6.3 version to latest cloud version AEM 6.5
  • Working closely with front-end team building application on React JS and defining various integration contract definition
  • Mentoring and guiding team of size around 30 devs located in India, Australia & Russia and providing technical guidance, code review and other quality checks
  • Integrating AEM with various 3rd party systems like Commercetool for commerce functionality, Salesforce for identity management, various micro-services built on AWS
  • Work of reference: https://www.breville.com/us/en/home/index.html https://www.beanz.com/us/en.html (Re-platforming in progress to deploy newer version of website on AEM 6.5 cloud version)
  • Business Value Delivered
  • Migrated the existing AEM 6.3 solution to AEM as cloud service in 4 months' time
  • Migrated the existing commerce platform from SAP Hybris to Commerce Tools
  • Integrated commerce tool with Salesforce order management system

CMS Architect

FTD Companies Inc
03.2018 - 11.2020
  • Own the technical implementation for CMS solution for FTD using Adobe Marketing Platform, Digital asset management solution, custom micro-services built on spring boot to delivery highly personalized and context aware content to user to increase conversion
  • Created a digital platform for onboarding different local florists very similar to Shopify
  • Defined critical technical solution around caching, in-memory database like Redis for performance optimization and scaling
  • Lead successful migration of AEM to a SaaS based CMS solution Contentful
  • Building large scale CMS platform using AEM in headless architecture
  • Built cart and checkout services using Spring Boot
  • Build and own custom integration with various micro-services built in Spring boot
  • Multi-tenant platform, build once use multiple time concept
  • Build and manage AEM assets functionality to manage images
  • Deployed AEM as Kubernetes on GCP with auto scaling and health-check auto reboot capabilities
  • Working closely with front-end team building application on React JS and defining various integration contract definition
  • Creating a highly personalized CMS framework gives the marketing team ability to create various offer depending on user context
  • Created framework for various channel marketing team like email, social, PLA (Paid listing Ads, Google search) etc to create and promote personalized content
  • Helped created micro-sites for various partners like Batesville, USAA, Groupon etc
  • Mentoring and guiding team in India and providing technical guidance, code review and other quality checks
  • Lead the migration of AEM to Contentful
  • Business Value delivered:
  • Created custom Kubernete version of deployment of AEM to make it work with rest of the Micro-service architecture
  • Converted AEM into an Offline system thus able to reduce the number of servers required in production and thus saving $300K on licensing cost
  • Build custom micro-service for orchestration of content between different micro-services like AEM, Product, Search etc
  • Built a Context aware highly personalized CMS solution and thus able to show different promotion and offer depending on the partner
  • Created a reusable CMS platform to provide them with capability to manage and have their own personal brand.

Integration Architect

Deloitte, Foot Locker Inc
06.2016 - 03.2018
  • Built CMS/eCommerce components and multi-tenant platform for various brands for Footlocker using AEM, SAP Hybris and React JS
  • Worked closely with Devops team on auto-scaling of AEM to deal with traffic spikes on new shoe launches
  • Onsite role coordinating between different teams like AEM, Frontend, micro-service team and OMS team
  • Integrating AEM with SheerId military discount, ReD fraund check, ValueLink for giftcard integration etc
  • Created reusable framework, integrating with React JS in performance optimized manner
  • Responsible for deploying application code to production and monitoring
  • Working closely with micro-service and Hybris team on various integrations
  • Work of reference: https://www.kidsfootlocker.com/ , https://www.footlocker.com ,https://www.ladyfootlocker.com/, https://www

Onshore AEM Tech Lead/Architect

Deloitte, Pearson London
06.2014 - 06.2016
  • Pearson is a British-owned education publishing and assessment service to schools and corporations, as well as directly to students
  • Project overview and business case: Helped Pearson transform their digital marketing capability and strategy
  • To achieve holistic and seamless user journey, have helped clients integrate with various tools and technology including AEM, Hybris, Salesforce, Algolia (cloud-based search), IDAM (identity management system) and PIM (custom build Mongo DB)
  • Major challenge before the implementation of core platform for client was to maintain large number of sites hosted on various different technologies and thus made it very difficult to enforce some basic quality standards and maintain consistency in order to achieve uniform and consistent brand value
  • With the introduction of core platform client was able to control and enforce various quality checks like performance testing, accessibility testing, security testing as all the sites were hosted on same code base with only difference in the theming and skinning which gave each individual business unit flexibility to control look and feel of their site within the general brand consideration of whole greater firm in both cost and time efficient manner
  • Key feature built: Some of the key functionalities supported by the core platform includes:
  • Support for basic authoring components for creating static page
  • Integration with ecommerce engine SAP Hybris to achieve business functionality like add to cart, update cart, checkout, integration with payment gateways like Cybersource for credit card payment, order confirmation, display production information, utilize product categories taxonomy, Solr search etc
  • Integration with Salesforce to create contact us form for WebToLead conversion and attaching these leads to Salesforce campaign depending on user's interaction with front end site
  • Capability to create and manage Blogs and Events easily using AEM with authoring experience similar to Wordpress and also empowered by commenting feature which including integration with Livefyre 3rd party comment managing system which was later acquired by Adobe
  • Roles & Responsibility: Took task on Pearson UK project which demonstrates leadership quality:
  • Agreeing and controlling the technical architecture designing solution for complex 3rd party integration like Salesforce
  • Determining the technical environments
  • Advising on and co-coordinating team's technical activities
  • Identifying and owning architectural and other technically based risk, escalating to the Project Manager as appropriate
  • Ensuring the non-functional requirements are achievable and subsequently met
  • Ensuring adherence to appropriate standards of technical best practice
  • Controlling the technical configuration of the solution
  • Managing technical aspects of the transition of the solution into live use
  • Resolving technical differences between technical team members
  • Focusing the team to ensure an on-time delivery of the agreed Stories
  • Encouraging full participation of team members within their defined roles and responsibilities
  • Ensuring that the Agile development process is properly focused and controlled
  • Ensuring that all testing and review activity is properly scheduled and carried out
  • Managing risks and issues at the Development Timebox level, escalating to the Project Manager/GDM
  • Monitoring progress on a day-to-day basis for all team activities
  • Reporting progress to the Onsite Project Manager
  • Running the daily team meetings ensuring they are timely, focused, and brief Sample online reference: https://www.pearson.com, https://www.pearsoncollegelondon.ac.uk/, h ttps://www.affordable-learning.com and many more

AEM Developer

Deloitte, Intel
07.2011 - 06.2014
  • Project overview and business case: Re-Imagine is a leading-edge experience that meets client's unique customer needs
  • It is a powerful, integrated platform that enables client's digital marketers to deliver high-value strategic marketing programs based with best-in-class capabilities
  • It establishes a scalable, secure & stable publishing process that provides a cost-effective way for agencies & vendors to create & produce content on behalf of the client
  • Working on design problems and architecture related issues
  • Communicating with clients and onsite team to gather business requirement
  • Leading tech handoff calls
  • Helping and mentoring new team members on CQ (AEM) technology
  • Understanding the requirements and designing the CQ (AEM) components
  • Developing the CQ (AEM) components with quality standards within the scheduled timelines
  • Writing the JUNIT scripts and performing the unit testing
  • Defect fixing and resolution
  • Sample online reference: https://www.intel.com.

Education

B.Tech - Computer Engineering

Malaviya National Institute of Technology
2011

Skills

  • SAP Hybris
  • IBM WebSphere
  • Magento Commerce
  • Commercetool
  • Custom built commerce platforms
  • AEM Cloud version/65/64//63/62/61/60/56
  • AEM Guides for managing DITA content
  • AEM Franklin
  • Contentful CMS/WCM (SaaS)
  • Magnolia CMS
  • Teamsite CMS
  • Java/J2EE
  • Spring Boot
  • React JS
  • Redux
  • Material UI
  • Next JS
  • HTML
  • CSS
  • Google Cloud Platform (GCP)
  • AWS
  • Azure
  • Event platforms (PubSub)
  • In memory cache (like Redis)
  • Adobe Scene7
  • Salesforce
  • Algolia Search (SaaS)
  • Continuous Integration and deployments
  • Jenkins
  • DAM
  • Performance optimization
  • Team Mentor
  • JUNIT and auto testing frameworks
  • Postman and REST clients
  • JSON/XML
  • Code review process
  • Bitbucket
  • Jira
  • UIPath
  • Confluence
  • Quality assurance
  • Agile Methodology
  • Kubernetes
  • CSS frameworks like Flex box
  • Monitoring tools like New Relic, Dynatrace, Stack Driver (GCP)
  • Translation tools Smartling and Trados
  • Mulesoft
  • CDN (Akamai, Fastly)
  • Cloud Manager
  • OSGI
  • SLING
  • HTL
  • O365 solutions and O365 tenant management

Accomplishments

Key Accomplishments:

Client Samples:

  • Large scale marketing transformation for a high-tech client spanning Marketing Resource Management, Campaign Orchestration, and Campaign Execution
  • Led redesign and re-platforming for the digital presence for a large retail based on the Adobe Experience Cloud - resulting in a reduction in bounce rate by 60%+ in first month
  • Drove agile transformation for High Tech client - changing how the IT organization served the marketing organizations
  • Defined the digital technology strategy for a global retail company, defining a business case to save $100MM in technology efficiency.
  • Played key role in growing Adobe Practice to 100+ resources between team located in India and UK

Capability Building:

  • Designed the go-to-market offering and accelerator set for Adobe Experience Cloud
  • Created accelerated vendor selection framework to drive faster technology processes for marketing transformation

Coaching & Mentoring:

  • Coach resources across levels to help them grow in their respective careers

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

Every problem is a gift—without problems we would not grow.
Tony Robbins

Timeline

Senior Solutions Architect

Ansys
08.2021 - Current

AEM/Ecommerce Architect

Breville
11.2020 - 08.2021

CMS Architect

FTD Companies Inc
03.2018 - 11.2020

Integration Architect

Deloitte, Foot Locker Inc
06.2016 - 03.2018

Onshore AEM Tech Lead/Architect

Deloitte, Pearson London
06.2014 - 06.2016

AEM Developer

Deloitte, Intel
07.2011 - 06.2014

B.Tech - Computer Engineering

Malaviya National Institute of Technology

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SHEHJAD KHAN