Sheila Cole
Irvine,CA
Summary
Top-notch Post Production executive with a proven track record of success leading, building, and growing organizations. Strong creative and technical background in strategic planning, project management, and team development. Recognized for taking a proactive approach to identifying and addressing issues, focusing on optimizing processes, supporting team objectives, ensuring high standards, and aligning efforts with organizational goals. Skilled in identifying opportunities and implementing practical business strategies and committed to staying informed about the latest trends, technologies, and best practices. Brings fresh perspective and proactive approach to delivering effective solutions with a strong commitment to quality and success. Proven ability to handle multiple tasks effectively and efficiently in fast-paced environments and known for collaborative approach and commitment to excellence.
Overview
14
14
years of professional experience
Work History
Vice President of Post Production
The SpringHill Company
09.2021 - 11.2024
- Results-driven Post executive with extensive experience in strategic leadership and operational excellence. Proven track record in driving growth, optimizing processes, and fostering team collaboration.
- Responsible for building a post-production facility with over 75 systems with on-prem and remote capabilities and a fully functional HDR/SDR Color and Finishing Suite, generating millions in ROI.
- Oversaw multiple projects simultaneously (10+) in various formats, including long-form, short-form, branded, unscripted series, and social media content.
- Managed the workflow and personnel of more than 100 staff and freelance personnel.
- Led cross-functional teams to streamline workflow to complete major projects, increasing efficiency and ensuring delivery within budget and on schedule.
- Cultivated strong relationships and negotiated favorable deals with key personnel, including partners, vendors, and freelance personnel, to promote collaboration and long-term success.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Collaborated with senior management to develop strategic initiatives and long-term goals.
- Managed financial planning and budgeting process, ensuring fiscal responsibility and maximizing return on investments.
- Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
- Established a culture of continuous improvement and positive influence, fostering innovation and driving sustainable growth across the organization.
- Identified opportunities to improve business, process workflows, and productivity.
- Leveraged technology to automate workflows and streamline processes, resulting in increased productivity and cost savings across the organization.
- Enhanced company profitability by implementing strategic business plans and optimizing operational processes.
- Increased company growth through collaboration with sales and marketing departments.
- Adaptable and reliable, consistently achieving high-impact results in dynamic environments.
- Oversaw business-wide changes to modernize procedures and organization.
- Collaborated with legal, accounting, and other cross-functional teams to establish guidelines to review and maintain compliance with regulations.
- Formulated and executed strategic initiatives such as stock footage library, cloud storage, and camera-to-cloud technology to improve product offerings.
- Led recruitment and development of strategic alliances to maximize existing talent and capabilities utilization.
- Ability to thrive in a fast-paced environment, executing against company initiatives and team development.
- Innovative technology professional with many years of diverse experience. Hands-on knowledge of key Industry tools and software, such as Avid, Adobe Premiere, DaVinci, Cloud services, etc.
Vice President of Post Operations
The Africa Channel
03.2017 - 09.2021
- Responsible for the operation of the Post Productions Dept., including creating processes and managing the workflow of ingest, editing, graphics, quality control, finishing, promotion, and distribution of our Linear Channel and Streaming Service.
- Oversaw the launch and technological build of our streaming platform, Demand AFRICA. Servicing content for both domestic and international platforms.
- Developed processes to streamline the workflow of a small but mighty cross-functional team of six to complete major projects, including prepping thousands of hours of content for streaming channel build and refresh, hundreds of hours of localization preparation in various languages, and reformatting content for our 24-hour linear channel, promotion, and marketing material.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Responsible for implementing strategies that leverage technology to drive
business success, enhance agility, strengthen internal operations, cut overhead costs, and elevate organizational performance. - Establish and maintain end-to-end production and post-production
workflow, implementing best practices in the creation of digital media,
podcast, and long-form content to drive efficiency, quality control, and
delivery of fully optimized packages of assets to Global Content Operators for distribution across platforms. - Responsible for overseeing technical and operational strategy, program
delivery, and support for all business units, including Production, Sales &
Acquisitions, Broadcast Linear, and FAST Channels deliverables. - Hired and managed post-production personnel, including editing, finishing, media management, quality control, and traffic dept. personnel.
- Prepared annual Post-Production Operations Budget
- Collaborated with senior management to develop strategic initiatives and long-term goals.
- Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
- Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players.
- Identified opportunities to improve business process flow and productivity.
- Leveraged technology to automate workflows and streamline processes, resulting in increased productivity and cost savings across the organization.
- Represented the organization at industry conferences and events.
- Oversaw business-wide changes to modernize procedures and organization.
- Formulated and executed strategic initiatives to improve product offerings.
- Directed technological improvements, reducing waste and business bottlenecks.
Sr. Director of Post Production
BET (Viacom)
10.2010 - 09.2015
- Managed yearly CAPEX and oversaw the design and build of over 20 Avid edit stations, state-of-the-art Color Suite, and 5.1 Protools audio sweetening facility.
- Worked with cross-functional teams to create the conversion from SD to HD workflow and security guidelines.
- Optimized project timelines by effectively delegating tasks and prioritizing workload among team members.
- Cultivated a culture of innovation by promoting creative thinking and encouraging employees to take calculated risks to pursue solutions.
- Developed strong relationships with key industry partners, fostering collaboration and mutual growth opportunities.
- Directed design and execution of business transformation initiatives to drive performance, profit optimization, and growth opportunities.
- Fostered a work culture of collaboration and inclusion to increase morale and reduce turnover.
- Created an agile working environment, enabling rapid response to changing business needs without sacrificing quality or performance standards.
- Managed risk effectively by identifying potential threats, developing contingency plans, and implementing mitigation strategies aligned with overall business objectives.
- Increased employee satisfaction by providing regular coaching and feedback sessions.
- Streamlined operations for increased efficiency with process improvements and automation.
- Reduced employee turnover rates by creating a positive work environment with clear expectations and support systems in place.
- Implemented cost-saving measures through effective resource allocation and budget management.
- Led the development of business operation processes and policies.
- Planned and integrated project and program schedules.
- Spearheaded innovative approaches to resource allocation and strategic planning.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Maintained positive client relations by addressing problems head-on and implementing successful corrective actions.
- Recruited, interviewed, and hired employees and implemented a mentoring program to promote positive feedback and engagement.
- Developed detailed plans based on broad guidance and direction.
- Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
- Launched quality assurance practices for each phase of development
- Assisted in organizing and overseeing assignments to drive operational excellence.
Skills
- Post Production Workflow Specialist
- Operations management
- Team leadership
- Decision-maker
- Critical thinker
- Process improvement
- Strategic planner
- Results-driven
- Editing Background
- Innovative Technology driven
- Editing Background
- Quality Management
Timeline
Vice President of Post Production
The SpringHill Company
09.2021 - 11.2024
Vice President of Post Operations
The Africa Channel
03.2017 - 09.2021
Sr. Director of Post Production
BET (Viacom)
10.2010 - 09.2015
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