Sheila Darji

• Achieved a sales turnaround from -33% in September 2024 to +13% within 11 months.
• Improved performance in low performing categories:

- Women's Ready-to-Wear: +89.3% YTD

-Leather Goods: +40% YTD

-Men's Ready-to-Wear: +19% YTD

• Significantly enhanced clienteling efforts, increasing appointment business from 19% to 47% YTD
• Curated and executed exclusive private appointments and in-store activations, successfully boosting in store traffic and generating $394.49K in sales.
• Managed inventory control, annual budgets, and store opening and closing procedures.

• Collaborated with the Store Director to execute sales strategies, elevate team performance, and expand overall business results.
• Strengthened team performance by providing real-time coaching and maintaining a strong visible leadership presence, driving 9-12% YOY improvement in conversion.
• Served as the regional ambassador for the clienteling program, surpassing H1 and H2 goals and generating 37% of total business through repeat clientele.
• Organized in store events to strengthen underperforming categories, including handbags, ready-to-wear and women's shoes, resulting in increased client engagement and improved category performance.
• Reviewed buy books and analyzed monthly sell-through, recapping key wins and identifying opportunities to optimize store performance for HQ.
• Oversee day to day store operations, ensuring effective management and organization, including visual standards, scheduling, and customer service.

• Developed training materials, manuals, procedures and visual aids to effectively achieve organizational goals.
• Successfully onboarded all Southeast store managers, equipping new leaders with the knowledge and tools necessary for success in their roles.
• Some of the programs developed included clienteling, product knowledge, and skill practice modules designed to coach and enhance sales team performance.
• Successfully managed my home store remotely while away by coaching and empowering the team to maintain high performance.

• Contributed to the overall stores success by ensuring store sales goals and KPI's were met while also achieving individual sales goals.
• Consistently, delivered exceptional client experiences, maintaining a repeat client base of 65%-70% through personalized experiences and long-term relationship building.
• Expert on store operations and policy & procedures. Responsible for them being followed and enforced by every team member.
• Rotated merchandise and displays to feature new products and promotions.
• Managed payroll and store scheduling within established guidelines to ensure proper coverage based on business needs.
• Responsible for recruiting top talent to meet the needs of the business and retaining talent that would contribute to overall sales growth.

• Coordinated, scheduled, and arranged all client appointments to ensure seamless service delivery.
• Tracked and recorded all transactions, maintaining accurate and up-to-date financial records.
• Logged all clients into the client book, ensuring comprehensive and organized customer information.
• Acquired and applied extensive product knowledge on various luxury brands, including Brunello Cucinelli, Zegna, Eleventy, Kiton, and more.