Sheila Marie Peterson
Kenosha,WI
Summary
Edible Packaging Supervisor at Lifted Made with expertise in optimizing packaging operations and improving team performance. Demonstrated success in quality assurance and process optimization, consistently meeting packaging goals in high-pressure situations. Proficient in equipment operation and talent development, enhancing efficiency in fast-paced environments.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Edible Packaging Supervisor
Lifted Made
03.2023 - Current
- Supervised edible gummy packaging facility and eighteen employees during eight-month contract.
- Managed deadlines and achieved packaging goals while identifying talent for promotion and addressing activation weaknesses.
- This is a fast paced activation that packages millions of gummies a week.
- Problems are inevitable and require fast solutions and calm energy under pressure.
- Operated jar/bag machines and positioned talent to improve operational efficiency.
Brand ambassador
Outcold/Greenlight
10.2022 - 12.2022
- Gathered consumer data and delivered impactful product demonstrations.
- Executed ten-week lead generation program across Chicago, targeting families through guerilla marketing and local events.
- Executed lead collection process by setting up and managing event logistics.
- Oversaw inventory management and facilitated setup and breakdown for multiple activations.
- Events included guerilla locations, family event centers and local running events.
Assistant Manager
321 Promotions/ Palermo's
05.2022 - 10.2022
- A midwest based program sampling and selling Palermo's pizza at races, grocery stores and golf outings.
- Delivered key messaging, distributed samples, and encouraged sales to enhance consumer engagement.
- Trained brand ambassadors on key messaging and performance while coordinating event flow on site.
- Managed inventory and collected consumer quotes and feedback for detailed event recaps.
Touring Production Assistant
Monaco/ PRO-JECT
02.2019 - 12.2019
- A nationwide alcohol beverage sampling tour, activating at over 15 music festivals around the country.
- Assisted production team with load-in, activation, loadout, ensuring smooth event execution.
- Oversaw scrim washing and uniform refresh, contributing to professional appearance and readiness for events.
Assistant Event Manager
Square & Google/ Liquide EMS
10.2018 - 12.2018
- Onboarded over thirty local businesses before the event and trained staff on key messaging and performance.
- Coordinated neighborhood takeovers with 8-10 onboarded square sellers and local food trucks.
- Facilitated pre-purchase of items by food trucks for one-dollar sales to consumers using tap to pay.
- Developed three-month local awareness program promoting Google Pay downloads among consumers.
Touring Assistant Manager
Tillamook Tour/Henry V
04.2018 - 08.2018
- A Four month sampling tour, introducing the midwest to an award winning dairy line.
- Trained and led team of product specialists, driving sales of Tillamook Dairy at 50+ retail locations (Kroger & Walmart).
- Sampled 30,000+ units of cheese and ice cream, engaging with 8,000+ consumers to enhance product visibility.
- Created mini cheese castle kiosk and customized VW and truck/trailer for impactful promotional events.
- Assisted tour manager with maintenance of perishable inventories and event setup.
Touring Prod. Specialist
Sahale/Switch
10.2017 - 11.2017
- Sampled over 100,000 bags of Sahale Snacks in four eastern markets.
- Conducted six-week sampling tour at trade shows, outdoor festivals, and races to promote product awareness.
- Trained and led product specialists on key messaging and on-site performance to enhance team effectiveness.
- Assisted in capturing data, photos, and feedback for comprehensive recap reports.
Brand Enthusiast
Vitamin Water/LeadDog Marketing
05.2017 - 09.2017
- Collaborated with team of eight to activate 40x30 footprint at summer festivals, enhancing brand visibility.
- Conducted product sampling, shared brand knowledge, and maintained high-quality consumer engagements.
- Executed four month sampling program, distributing over 156,000 full size bottles across Chicago.
- Assisted market manager with loading and unloading at event locations, ensuring smooth operational flow.
Skills
- Packaging processes
- Packaging operations
- Quality control
- Quality assurance
- Process optimization
- Inventory and supply chain management
- Equipment operation
- Machine operation and maintenance
Certification
- Food Handler, ServSafe
- Allergens Certification, TIPS, Illinois
Phone
cellular, 262.331.0100
Event Marketing Experience
- Edible Packaging Supervisor, Lifted Made, 03/01/23, Present, Supervising edible gummy packaging facility and eighteen employees., Meeting deadlines and hitting packaging goals., Identifying talent to promote and weaknesses in activation., Running jar/bag machines and maximizing efficiency.
- Brand Ambassador, Outcold/Greenlight, 10/01/22, 12/01/22, Touring the Chicago market targeting families via guerilla marketing., Collecting data from consumers and product demonstration., Managing inventory and assisting with set up and break down of activations.
- Assistant Manager, 321 Promotions/Palermo's, 05/01/22, 10/01/22, Sampling and selling Palermo's pizza at various events., Delivering key messaging and distributing samples., Training brand ambassadors and controlling event flow.
- Touring Production Assistant, Monaco/PRO-JECT, 02/01/19, 12/01/19, Supporting the production team during load in/activation and loadout., Managing between event tasks such as scrim washing and uniform refresh.
- Assistant Event Manager, Square & Google/Liquide EMS, 10/01/18, 12/01/18, Onboarding local businesses and training staff on key messaging., Managing neighborhood takeovers with local sellers and food trucks.
- Touring Assistant Manager, Tillamook Tour/Henry V, 04/01/18, 08/01/18, Training and leading a team of product specialists., Assisting tour manager with inventory upkeep and consumer engagements.
- Touring Prod. Specialist, Sahale/Switch, 10/01/17, 11/01/17, Training and leading product specialists on key messaging., Sampling products and assisting in data and photo capture.
- Brand Enthusiast, Vitamin Water/LeadDog Marketing, 05/01/17, 09/01/17, Distributing full-size bottles and activating at summer festivals., Maintaining high-quality consumer engagements.
Timeline
Edible Packaging Supervisor
Lifted Made
03.2023 - Current
Brand ambassador
Outcold/Greenlight
10.2022 - 12.2022
Assistant Manager
321 Promotions/ Palermo's
05.2022 - 10.2022
Touring Production Assistant
Monaco/ PRO-JECT
02.2019 - 12.2019
Assistant Event Manager
Square & Google/ Liquide EMS
10.2018 - 12.2018
Touring Assistant Manager
Tillamook Tour/Henry V
04.2018 - 08.2018
Touring Prod. Specialist
Sahale/Switch
10.2017 - 11.2017
Brand Enthusiast
Vitamin Water/LeadDog Marketing
05.2017 - 09.2017