SHEILA MCCRINK
Public Relations Professional
CARLSBAD,CA
Summary
Enthusiastic, loyal, efficient Senior Public Relations Professional with 15 years of experience. Friendly approach to management, media and social influencers with strong relationships that keep clients front and center of news cycles. Excellent written and verbal communication skills with aptitude for graphic design and full service event planning / execution. Experience on air as broadcast spokesperson and well-versed in content creation, driving social media account growth and engagement for brands.
Overview
15
15
years of professional experience
Work History
Senior Vice President
KELZ MEDIA
, IL
09.2012 - Current
- Strategic public relations counsel across up to 14 accounts in B2B and B2C beauty, wellness, fitness and aesthetics
- Worked with marketing departments on branding strategies
- Regular communication with regional, national and trade media to secure meaningful client coverage
- Management of pitching, writing, content creation and social media efforts across teams
- Maintained proactive media relations programs by distributing news releases and pitches for placement, building strong relationships and monitoring media
- Executed social media plans to create cohesive online presence
- Created and implemented content editorial calendar to plan marketing campaigns and manage content
- Led organic and paid influencer relations and celebrity talent management
- Short and long term account planning, budget creation and management and trend forecasting
- Event planning and execution in key media markets across country
- Client acquisition and proposal creation
- Developed corporate sponsorships and worked with industry thought leaders to expand public relations
- Increased market awareness and penetration through development of creative collateral
- Headed team in managing implementation and training on strategic initiatives for entire company
- Networked with customers, prospects and partners at conferences and trade shows
Senior Account Executive
Kaplow Communications
11.2010 - 08.2012
- Strategic counsel and public relations support for both prestige and mass market beauty brands including Nexxus Salon Hair Care, St Ives, Shiseido and Lumene
- Creative pitching and delivery efforts across client accounts
- Foster and maintain strong relationships with key long and short lead media contacts
- Consistently secured top tier print, online and broadcast coverage in national and regional media outlets
- Actively managed junior staff members to ensure all team deadlines and deliverables were met
- Interface directly with clients and manage spokesperson talent
- Draft press materials, key messaging documents, client recommendations and recaps for brands
- Plan large scale client events to raise awareness and secure coverage for new product launches
- Social media content creation and community management for client accounts
Account Executive
Gutenberg Communications
08.2008 - 11.2010
- Provided support on 13 client accounts in variety of industries including technology, healthcare, financial services, legal counsel and real estate
- Tracked and reported on client coverage, as well as created briefing books and media lists
- Pitched media to secure client coverage in target markets
- Participated in marketing initiative to promote company and attract new clients
- Lead social media efforts to enhance blog readership and drive new business initiatives
Relations and Marketing Assistant
Natori Company
03.2008 - 08.2008
- Aided in planning and production of advertising campaigns and photo shoots
- Coordinated Mrs. Natori’s personal appearances for national promotion of The Art of Natori book launch
- Assisted in launch and marketing of Josie Girls new product line
- Handled event planning, set up and execution of personal and corporate events
Education
Bachelor of Arts Degree - Political Science and International Studies
Northwestern University
Evanston, IL05.2007
High School Diploma -
Ridgewood High School
Norridge06.2003
Skills
- Effective Media Relations
- Social Media Expertise
- Strategic Planning
- Customer/Client Relations
- Professional Networking
- Special Events
- Crisis Communications
- Efficient, experienced writer of both creative and corporate communications
- Proficient in all Microsoft Office Suite programs, Cision, Meltwater, Hootsuite, social media management tools, and influencer databases (HEEPSY, IMAI), Canva
- Certified makeup artist and on air brand expert
Timeline
Senior Vice President
KELZ MEDIA
09.2012 - Current
Senior Account Executive
Kaplow Communications
11.2010 - 08.2012
Account Executive
Gutenberg Communications
08.2008 - 11.2010
Relations and Marketing Assistant
Natori Company
03.2008 - 08.2008
Bachelor of Arts Degree - Political Science and International Studies
Northwestern University
High School Diploma -
Ridgewood High School
Similar Profiles
Mikel BrownMikel Brown
Master Barber at Kelz Cuts On The goMaster Barber at Kelz Cuts On The go
Melissa Vilas BoasMelissa Vilas Boas
Senior Manager, Partner Development at SHE Media, A Penske Media BrandSenior Manager, Partner Development at SHE Media, A Penske Media Brand
Kevin MuhammadKevin Muhammad
Videographer at MPAC Media, Khaaliq MediaVideographer at MPAC Media, Khaaliq Media