Sheila Miller
Columbia,SC
Summary
Seeking a position as a media buyer or other areas in the advertising agency landscape, where I can leverage my unique skills and expertise to make an immediate impact on your business.
Seasoned professional with 20+ years in cable ad sales support roles from Traffic & Billing Manager of a start up system to Pricing and Planning for multiple DMA's; the last 2+ years with ad agency as a media buyer. Proven leadership in customer service management. Extensive network with cable MSOs, TV, radio and product vendors. Well-versed in the diverse aspects of agency operations, from buying to accounts management.
Overview
29
29
years of professional experience
Work History
MEDIA BUYER-CUSTOMER SERVICES MANAGER
Buonasera Media
Columbia, SC
09.2021 - 02.2024
- Played a pivotal role in onboarding two media buying platforms, Advantage & Strata, showcasing advanced user proficiency
- Additionally, I spearheaded assisting vendors and internal stakeholders during the learning phase and day to day operations.
- Collaborated with media planners and managed the entire media buying process, from initial RFP stage to post-campaign reconciliation
- Acted as exclusive buyer for all cable acquisitions across multiple in and out of state DMA's that includes #9 and #24 DMA
- Collaborated with clients to determine marketing objectives, budget parameters, and target audiences.
- Identified areas of improvement in existing processes in order to streamline workflow efficiencies.
- Maintained knowledge of company products and services to promptly resolve complaints and concerns.
- Strategically procured and negotiated extensive traditional TV and Radio across many DMA's, in addition to statewide OOH advertising
- Handled all incoming broadcast media invoices through various EDI platforms and prepared them for buyer reconciliation
- Prepared, processed and delivered quarterly audit reporting to external audit firm
- Provided support to digital buyers by conducting quality assurance checks on placements across various digital platforms, and generated comprehensive monthly digital performance reports
- Cultivated long lasting relationships with vendor and product representatives to enhance collaboration and optimize media buying.
PRICING PLANNING MANAGER
Spectrum Reach
Columbia, SC
01.2010 - 08.2021
- Utilized data-driven tools to analyze inventory pressure, facilitating informed decisions for leadership and teams
- Employed system tools to price quarterly rate cards and high-profile sports, maximizing inventory usage and deal closure
- Customized sports packages for local, national, and political sales teams, enhancing sales effectiveness in managed DMA's
- Approved all buys in the transfer funnel, ensuring efficient pricing and inventory clearance processes
- Collaborated with cross-functional teams to build effective linear schedules, manage preemptions, and provide forecast reporting to the Director of Sales.
TRAFFIC & BILLING MANAGER
Cablevantage Ad Sales
Columbia, SC
01.2000 - 12.2009
- Oversaw scheduling and verification for 10+ cable systems across multiple states, ensuring seamless operations and adherence to timelines
- Managed the generation of all vendor month-end billing, ensuring accuracy and timeliness in financial transactions
- Spearheaded the merger of multiple out-of-house traffic systems into one system (Novar), streamlining operations and increasing efficiency
- Reported directly to the General Manager, providing key insights and contributing to strategic decision-making.
- Led team of 5 staff.
TRAFFIC & BILLING MANAGER
Carolina Cable Ad Sales
Florence, SC
05.1995 - 01.2000
- Oversaw all traffic and billing functions for a new cable sales ad insertion company covering Time Warner's Florence and Sumter SC footprint
- Researched complex billing issues using internal resources and external sources as needed.
- Created manual invoices when necessary for special circumstances such as rush orders or incorrect pricing on original invoice.
Skills
- MS Office Suite
- Excel/Pivot Tables/PPT
- Media Buying Platforms
- EDI delivery systems
- Traffic platforms (Wide Orbit & Imagine Communications)
- ComScore, Nielsen, SQAD
- QuickBooks
- Ads Managers: FB, Google, LinkedIn
- DV360
- OneView Roku
- Accounts Payables/Receivables
- Proficient in Advantage & Strata/SBMS/View Freewheel learning
- Billing Administration
- Marshal Marketing
- Broadcast Post Reporting
- Negotiating
- Data aggregation, report consolidation
- Analyze big data
- Industry terminology
- Methodical thinker
- Problem solving
- Meticulous and deadline driven
- Collaborative
- Performs well autonomously
- Strong people skills
- High cognitive and emotional intelligence
- Initiative-taker, motivated
- Proven ability in remote work
- Audience Targeting
- Company liaison
- Knowledgeable in Quickbooks
- Verbal and written communication
- Campaign Management
- Performance Tracking
- Competitive Analysis
- Interpersonal and written communication
- Negotiations
- Strong math skills
Websites
Quote
Every problem is a gift—without problems we would not grow.
Tony Robbins
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
MEDIA BUYER-CUSTOMER SERVICES MANAGER
Buonasera Media
09.2021 - 02.2024
PRICING PLANNING MANAGER
Spectrum Reach
01.2010 - 08.2021
TRAFFIC & BILLING MANAGER
Cablevantage Ad Sales
01.2000 - 12.2009
TRAFFIC & BILLING MANAGER
Carolina Cable Ad Sales
05.1995 - 01.2000
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