Sheila Ramírez Melo

• Responsible for managing a defined network of distributors with the objective of consistently achieving monthly sales targets and ensuring full compliance with brand performance standards.
• Works collaboratively with cross‑functional teams to deliver business reviews, drive commercial initiatives, and ensure distributors have the tools, training, and support needed to meet and exceed expectations.
• Builds and maintains strong strategic relationships with dealership owners, general managers, and key decision-makers to influence business performance.

Led the commercial performance of a regional dealer network, driving monthly target attainment, robust funnel development, and full KPI compliance. Strengthened partnerships with dealership ownership and leadership teams to influence sales execution, operational excellence, and market expansion.

Achieved GM sales targets by leveraging the brand’s captive finance programs and leading a team of sales representatives. Provided ongoing coaching, performance direction, and structured incentive programs to ensure consistent delivery of sales volume, add‑on product penetration, and all required KPIs.