Summary
Work History
Education
Skills
Timeline
Generic

Sheila Wagner

Los Angeles,CA

Summary

Passionate professional successful at boosting brand awareness, marketing effectiveness, and bottom line profitability with effective management of day-to-day social media presence and project management. Expert communicator with personable and highly articulate style. Attentive to dynamics of different products and markets.

Work History

PROJECT MANAGER, AMAZON INFLUENCER INSPIRE PROGRAM

Amazon - Marketing Department - App Launch
2023 - 2023
  • Managed budget for $1.4M Amazon Shopping app feature launch, ensuring financial objectives and timeline adhered to.
  • Crafted impactful content strategies in alignment with the Amazon brand's messaging and goals.
  • Task Management: Manage, monitor, track 10,000 video e-commerce content submissions via 1200+ Influencers
  • Collaborated closely with internal teams to maximize impact of influencer campaigns.
  • Quality Control: Indicate revisions for video quality, sound, product marketing quality through multiple feedback rounds, ensuring 'authenticity' and brand alignment of each submission.
  • Metrics: Reviewed performance metrics from completed campaigns and generated reports summarizing results.
  • Process Documentation: Streamline workflow by developing templates, frameworks, and project plans for video approval process, budget tracking, and client communication.
  • Communications: Share daily updates, weekly reviews with larger team regarding budget and project progress.

GLOBAL PARTNER MARKETING SPECIALIST, SECURITY

Cisco Systems - Integrated Marketing
2022 - 2023
  • Marketing Specialist for Cisco's Duo, a user-centric zero-trust security platform with two-factor authentication to protect users and devices.
  • Managed partner relations, delivering custom-tailored experiences to meet their unique needs.
  • Researched and analyzed customer and partner feedback to identify areas of improvement for events.
  • Developed a comprehensive blueprint, flowchart, and standard process to effectively process leads and support successful go-to-market initiatives.
  • Managed content creation and organization for various domestic and international partner events including webinars, conferences, and tradeshows.
  • Events Management: Coordinated logistics, vendors, and venues for in-person and virtual events to support Partner success and demand generation.

CREATIVE PROJECT COORDINATOR (BUSINESS TEAM - CLOU

Cisco Systems - Information Technology & Services,
2021 - 2022
  • Developed diverse technical content across different verticals within Cisco Umbrella marketing programs including account-based, digital, channel, and field.
  • Writer and creator of diverse internal communications materials: scriptwriting, blog posts, case studies, videos, webinars, infographics, animation and video edits and uploads, newsletters, and upload (Salesforce)
  • Develop, implement marketing and video content plans, driving awareness of Cisco Experience Design and Incubation.
  • Directs weekly content releases “Voices From the Track” video installments, from start to finish: idea brainstorming, scheduling meetings, collaboration, script revision, outreach + interviews, editing, analytics
  • Utilizes data analysis to inform the creation of relevant content for specific audience groups in Cisco's content strategy.
  • Provided expertise as a subject matter specialist in product and content, actively participating in asset reviews alongside the product marketing and go-to-market teams.

CREATIVE PRODUCT MANAGER / ASSETS LEAD

Blacksmith Recordings (Motown Records) - Artist Ma
2017 - 2021
  • Assets Management: Design and author pitch decks, PR materials, sell sheets, and documents.
  • Lead Writer of pitches to various studios, networks, and partners, e.g., Blacksmith Radio Show, SONOS, and social posts.
  • Streamlined efficiency of release process by working closely with partners & teams to deliver assets on time, creating label and streaming platform release protocol
  • Develop and create marketing strategies that promote releases and drive audience growth.
  • Tracked content analytics and engagement metrics for artists and high-profile talent.
  • Team Communications: Editorial support and agenda setting for client meetings, driving daily meetings, taking notes, distribution of follow-up notes, and lead research to support execution of business tasks.
  • Led planning and production for various events, including album release events, art gallery openings, major festival participation, and art installations.
  • Managed and coordinated the release rollout process, including submission tracking, revision management, recording logs, content calendar maintenance.

CREATIVE DIRECTOR, COPYWRITER & PRODUCER

From Incarceration to Education, FITE. Documentary
2015 - 2019
  • Directed all creative and wrote all copy for FITE Film, an award-winning documentary now screening in prisons, youth detention centers, universities and schools, parole meetings, and jails across the US and worldwide
  • Executed content plan, tracked content analytics and engagement metrics to lead Indiegogo crowdfunding campaign, resulting in 7500+ of social media followers, $45,000+ to fund film
  • Developed highly detailed proposals and budgets for national, arts, community, and corporate grants, resulting in the acquisition of financial backing from both the Berkeley Film Foundation and global donors
  • Awards: Big Ideas @ Berkeley Innovation Competition 1st Place Arts & Social Change, 1st Place Live Pitch; Fast Company World Changing Ideas Awards 2017 Finalist: Photography/Visualization; Clinton Global Initiative 2016 Finalist; Berkeley Film Foundation Grant Recipient 2017; Red Bull Amaphiko 2017 Finalist; Berkeley Film Foundation 2018 Grant
  • Impact: Received 50+ written letters or messages from formerly or currently incarcerated individuals on the effect of the film on their lives and how it inspired them to pursue higher education, trade school, or mentors

CONTENT WRITER

Hearst Media
2019 - 2021
  • Content writer for digital marketing and advertising agency StoryStudio under Hearst, the premier media partner with 24 million monthly consumers actively looking in the purchase cycle.
  • Creating compelling narratives for the StoryStudio blog through pitching, writing, and editing
  • Educate clients about B2B and B2C content marketing, SEO, tech, and native advertising
  • Directed content strategy for micro-experiences, focusing on customer journey, audience targeting, and engagement.
  • Managed the blog's performance by writing and curating valuable content, maintaining a consistent publishing schedule and constantly monitoring analytic metrics
  • Market Hearst StoryStudio brand awareness through written case studies and instructional write-ups

CONTENT WRITER AND RESEARCHER

Peter Economy, INC.Com
2017 - 2019
  • Writer for bestselling INC.com columnist and author Peter Economy (33 million monthly readers)
  • Drafted 6 chapters for published book “Wait, I'm the Boss?!?: The Essential Guide for New Managers to Succeed from Day One”
  • Contributed weekly written content and conducted research for various columns including business, lifestyle, sport, and health
  • Delivered high-quality written content with fast turnaround times

CREATIVE MARKETING DIRECTOR / COPYWRITER

Responsible Design Foundation Non-Profit
2016 - 2016
  • Film production and social media content (design and copy) for the Responsible Design Foundation in Kathmandu, Nepal Interviewed survivors of the 2015 Nepal earthquake and captured their stories on film
  • Shot, directed, and edited a compelling RDF film pitch for potential investors
  • Managed social media platforms including Facebook and Instagram to enhance audience engagement through strategic content posting.
  • Optimized posts for SEO purposes by researching relevant keywords and hashtags.
  • Developed and implemented a comprehensive social media strategy to increase brand awareness and engagement.
  • Covered Kathmandu Architectural College event, where students competed to create the winning design of financially responsible and environmentally sustainable housing structures for disaster victims

USER, TALENT, AND CONTENT ACQUISITION: OUTREACH MA

Chosen.fm Video App
2014 - 2016
  • Chosen.fm was a music tech start-up founded by ex-CEO of Beats Music, David Hyman, and backed by Ellen DeGeneres.
  • Served as a valuable member of the talent outreach team, contributing to the sourcing and onboarding of creators during Beta stage.
  • Managed user conversion pipeline, increasing user conversion for platform on Web and Mobile by 20%.
  • Directed prospects towards platform engagement resulting in unique user-generated content
  • Developed user outreach strategy to identify and target diverse user niches, resulting in increased conversion rates and elevated brand visibility

SOCIAL MEDIA MARKETING CONSULTANT

Speaking Photo: Multimedia App
2013 - 2014
  • SpeakingPhoto is a visual communication application used in over 130 countries, available on every mobile or desktop device you use everyday.
  • Created engaging visual and written content for posting, while closely monitoring online public relations
  • Optimized brand visibility through targeted online community outreach and coordination of social media efforts.

Education

Bachelor of Arts - Film And Media Studies

University of California, Berkeley
Berkeley, CA

Skills

  • Cost Control
  • Vendor Sourcing
  • Productivity Improvement
  • Workforce training
  • Contract Management
  • Data Analysis

Timeline

PROJECT MANAGER, AMAZON INFLUENCER INSPIRE PROGRAM

Amazon - Marketing Department - App Launch
2023 - 2023

GLOBAL PARTNER MARKETING SPECIALIST, SECURITY

Cisco Systems - Integrated Marketing
2022 - 2023

CREATIVE PROJECT COORDINATOR (BUSINESS TEAM - CLOU

Cisco Systems - Information Technology & Services,
2021 - 2022

CREATIVE PRODUCT MANAGER / ASSETS LEAD

Blacksmith Recordings (Motown Records) - Artist Ma
2017 - 2021

CREATIVE DIRECTOR, COPYWRITER & PRODUCER

From Incarceration to Education, FITE. Documentary
2015 - 2019

CONTENT WRITER

Hearst Media
2019 - 2021

CONTENT WRITER AND RESEARCHER

Peter Economy, INC.Com
2017 - 2019

CREATIVE MARKETING DIRECTOR / COPYWRITER

Responsible Design Foundation Non-Profit
2016 - 2016

USER, TALENT, AND CONTENT ACQUISITION: OUTREACH MA

Chosen.fm Video App
2014 - 2016

SOCIAL MEDIA MARKETING CONSULTANT

Speaking Photo: Multimedia App
2013 - 2014

Bachelor of Arts - Film And Media Studies

University of California, Berkeley

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