Sheila Warnock

After years of caregiving for my mother, as well as several close friends, including my late co-author, I decided to take our finest collaboration, the Share The Care, to a much wider audience.

• I established the non-profit (501c3) then updated and added 50 pages of new information into the second edition of Share The Care. The Library Journal called it "One of the Best Consumer Health books of 2004."

• Developed and refined over time the organization's mission and vision statements

• Identified the need for new way to reach caregivers so I established an accredited curriculum and started training

nurses, social workers and others in the caregiving arena

about the model so they could introduce it to their patients and families

• Personally trained 2,000 health professionals in full-day training "Seeding Share The Care in Your Community" in 11 states and across S.W. Ontario

• Developed strong relationships with other organizations working with caregivers and patients with specific health challenges

• Attended national and international conferences to present and address audiences with more than 700 attendees in Toronto

• Developed the Share The Care website and updated it over the years (www.sharethecare.org)

• Collaborated with other leaders in bringing the subject of caregiving into the NYC corporate world

• Provided information for Amy Hegener, PhD while she researched the model for The Journal of Gerontological Social Work, published in 2016. (available on request)

• Accomplished speaker storyteller has been a guest on TV and video as well as podcasts and radio interviews

• Developed fragrance and bath and body names and

creative concepts with writer for client presentations

and implemented client feedback to achieve satisfaction

• Kept a continuous immersion in awareness of global

beauty/fashion/film trends to inform current creative

directions.

• Reviewed and selected photographers for print ads as

well as the hair and make-up team. I oversaw casting

models/actors

• Covered all print and TV shoots that included the

implementation of editing, color correction, voice-overs

and post-production processes

• From concept, to casting, to selection photographers

and directors to bring our concepts to life on film

• When my copywriter partner was no long able to work

I wrote all headlines and copy my concept work

• Work was focused on several Coty fragrance brands:

Stetson; Stetson Country; Sand and Sable; Dark Vanilla;

Longing; Aspen;

• Attended designer fashion shows and wrote reviews of newest trends as well as provided education and guidance to clients on fashion/hair/make-up relevant for their brands.
• Produced print shoots and, coordinated with photographer on his or her viewpoint. Provided input on hair color for high profile models used in Clairol advertising. Hired hair, make-up for shoot.
• Shopped and styled wardrobe for talent as per individual print, and TV concepts or brands (Ohrbach's).
• Worked on print and TV sets with high profile photographers: Richard Avedon, Jimmy Moore, and Melvin Sokolsky and Directors (Adrian Lynne, Avedon) to prep talent for shoots.
• Responsible for providing and shipping wardrobe. Managed casting and styling on location shoots: Paris; Nice; Camargue; Jamaica; Miami; Los Angeles; Arizona; (Burlington Mills won "One of 100 Best Commercials of the Year")
• Invited to coordinate the selection of Polaroid's Best New Sunglasses at their headquarters in Amsterdam.
• Sketched designs for Twiggy Campaign as well as new uniform designs for American Airline stewardesses and other relevant campaigns.