Sheila Isaac

•Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.

Sells both domestic and imported souvenirs to nationally renowned accounts and small stores to achieve an annual
sales plan over $2 million.
• Builds annual strategic plans to grow my business
• Creates custom art presentations and determines pricing based on account & quantities.
• Communicates products features, benefits, and through curated sample kits, video presentations, in person
meetings, and trade shows.
• Understands customer licensing and internal art restrictions and ensures products meet approval processes.
• Collaborates with the overseas and domestic factories to meet deadlines and assure quality.
• Travels extensively to attend industry trade shows.

• Developed and managed the life cycle of thousands of profitable, marketable, and innovative products for a Top 40 promotional products supplier to achieve an annual sales plan over $15 million.
• Built strategic plans for the business in the category management space, including executive level buy-in
presentations.
• Made analytical based decisions by evaluating new and existing product, determine pricing including margins,
and implementing an exit strategy per product.
• Defined Go-to-Market and Category plan with the company President, and collaborated with the Marketing Team to execute corporate advertising, creative, social media, and branding initiatives that effectively increased category awareness and sales growth..
• Communicated products features, benefits, and competitive analysis with the Sales Team through presentations,
videos, and sell sheets.
• Collaborated with the Supply Chain team and vendors to negotiate pricing, MOQ’s, and ensure product safety.
• Shared data and analysis with the Finance team to ensure we are continually profitable and competitively priced.

•Developed detailed sales forecasts based on historical data, allowing for proactive inventory management decisions.

•Monitored industry trends to identify new business opportunities and emerging product categories for expansion.

•Collaborated with cross-functional teams to develop promotional campaigns

▪Developed and accountable for every area of company’s Retail Operations: Sales & Marketing, Product Development & Buying, Merchandising & Visual Collateral, Distribution, Inventory, and Royalty Vendors.
▪ Built the current company infrastructure for the sourcing, development, and purchasing of over 1000 licensed souvenir merchandise and apparel products annually to sell directly to 85 stores in a national franchise system.
▪ Through careful curation of vendors, creative line development, and thorough data analysis, I increased net merchandise sales over 60% in 15 years, and 50% just in the last 6 years.
▪ Accountable for 35% of corporate internal revenue.
▪ Executed corporate pricing strategies of custom product to minimize cost of sales and maximize LSI revenues.
▪ Slashed costs by negotiating with over 40 vendors to obtain the best pricing, lowest minimums, and most generous terms.
▪ Led 2 managers to great success, with both promoted under my tutelage in 2017, with 20+ indirect reports.
▪ Educated our company Franchisees with self-created interactive presentations and seminars.
▪ Fostered mutually beneficial relationships with executives and representatives at our behemoth licensor, Warner Brothers, to streamline product development and approval processes.

• Earned 1998 Wacoal Salesman of the Year Award after being promoted and transferred 3 times in 3 years
• Increased territory sales up to 50% for 3 successive years to exceed an annual $5 million sales plan by selling 5 diverse lines of intimate apparel to major retail accounts
• Opened new accounts and increased volume in established accounts by quantifying opportunities and monitoring trends through sales analysis at many levels
• Expertly presented new product to both established and potential accounts during New York market weeks

• Increased 4th quarter sales during 6 month absence of buyer by selecting and pricing key products, initiating sales markdowns, reordering stock, and executing advertising initiatives
• Forged favorable relationships with vendors to negotiate advertising, merchandise costs, and deliveries
• Initiated communications and visits with store management for 80+ locations to spotlight merchandise opportunities and concerns to drive sales during all seasons.

• Led eight store departments to record holiday sales, serving as a leader and organizer by hiring, training, and motivating hourly associates to maximize sales and merchandising standards
• Assumed all store manager's responsibilities in her absence including schedules, executing sales plans, cash room reconciliations and deposits