Hi, I’m
SHEILA M. RIZZO
Ambler,PA
Summary
Profit-driven Executive with 20+ year proven track record of excellence in Management, Operations, Marketing, Sales, Business Development, and Client Relationship Management for both large and small/mid-size organizations
Overview
31
years of professional experience
Work History
AmerisourceBergenConshohocken, PA
DIRECTOR, BRAND AND SPECIALTY MARKETING
11.2020 - 04.2023
Job overview
- Director of marketing team generating $10m+ in CustomConnect campaign revenue in 2.5 years – including 59% growth in brand revenue and 217% growth in growing biosimilar market revenue YOY
- Responsible for overall operations and sales (direct and indirect) of CustomConnect marketing programs that maximize revenue for both AmerisourceBergen and brand manufacturers
- Developed and implemented marketing strategies for manufacturers that drove brand awareness and sales, resulting in pull-through demand and incremental revenue
- Produced new campaign analytics offering that connected marketing campaign engagement to purchase activity producing 15% additional revenue per campaign
- Collaborated cross-functionally to coordinate strategic marketing activities for digital, print, and other campaign channels
- Created standard operating procedures and workflows for all marketing programs
- Launched digital promotional toolkit and built framework for online promotional automation tool and manufacturer portal
- Conducted annual customer surveys to identify communication preferences and measure recall rates
PRODUCT PROMOTION SERVICESConshohocken, PA
MANAGER
02.2016 - 11.2020
Job overview
- Directed the launch of CustomConnect, a portfolio of marketing programs available to manufacturing partners to deliver brand messaging to targeted customers
- Generated an average of $1m+ in annual marketing campaign revenue
- Developed and implemented multi-channel marketing programs with brand and specialty manufacturers to drive awareness and pull-through with downstream customers
- Optimized the tracking of active and pipeline marketing opportunities from a manual to an automated process using Salesforce.com
- Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation, and adjusting production schedules to ensure success
- Designed and launched the rollout of a master campaign dashboard to manage sales opportunities, schedule campaigns, and track customer engagement
- Tracked, measured, and analyzed marketing campaign performance and created comprehensive metrics reports to share with manufacturers
- Negotiated and executed all marketing MSA and SOW contracts
- Created marketing collateral and presentation materials to promote CustomConnect
Revitas, Inc.Philadelphia, PA
MANAGER, MARKETING COMMUNICATIONS
08.2011 - 02.2016
Job overview
- Managed annual global marketing budget of $2M
- Oversaw communications and public relations
- Orchestrated global corporate rebranding campaign initiative including new logo, website, collateral, stationery, and brand style guidelines
- Increased client engagement through social media, blog, case studies, press releases, and website content
- Developed global customer and partner reference program
Access ServicesFort Washington, PA
ASSISTANT DIRECTOR, DONOR RELATIONS
08.2009 - 07.2011
Job overview
- Managed public relations, including press releases and relationships with media outlets
- Strategized with organizational development teams to plan funding initiatives, manage budget, and oversee volunteer efforts
- Trained and managed new employees and volunteers on agency fundraising initiatives and business operations
- Cultivated and maintained relationships with community donors to increase contributions and volunteer support and ran Board of Directors meetings
- Directed the creative development of a new logo and cross-channel marketing materials to support a range of human services programs across agency locations
University of Pennsylvania Law SchoolPhiladelphia, PA
DIRECTOR OF DONOR RELATIONS
12.1998 - 05.2002
Job overview
- Oversaw the promotion and execution of fundraising initiatives and special events targeting alumni and other donors
- Planned, promoted, and directed high-profile fundraising events featuring dignitaries including Supreme Court Justices Sandra Day O'Connor ánd Ruth Bader Ginsberg
- Established cross-campus collaboration to provide programmatic support to advancement teams
- Managed all activities and events for the Penn Law Alumni Society Board of Managers
- Managed donor stewardship database and recognition program and events
- Liaised with business and community members to increase awareness of fundraising programs and causes
- Established and deepened partnerships with different alumni, organizations, and businesses to enhance marketing effectiveness and strengthen funding streams
- Managed a staff of two full-time employees and a wide number of volunteers
Deloitte ConsultingChadds Ford, PA
CREATIVE SERVICES MANAGER
08.1994 - 10.1998
Job overview
- Directed the creation of global marketing collateral across industries, geographies, products, and service lines
- Oversaw legal review and compliance with internal and external counsels
Campus Dimensions, IncPhiladelphia, PA
MARKETING MANAGER
07.1992 - 08.1994
Job overview
- Managed special events, marketing, and promotional campaign events targeting colleges nationwide
Education
Villanova University
Bachelor of Science from Business Administration (Major: Marketing)
05.1992
Timeline
DIRECTOR, BRAND AND SPECIALTY MARKETING
AmerisourceBergen
11.2020 - 04.2023
MANAGER
PRODUCT PROMOTION SERVICES
02.2016 - 11.2020
MANAGER, MARKETING COMMUNICATIONS
Revitas, Inc.
08.2011 - 02.2016
ASSISTANT DIRECTOR, DONOR RELATIONS
Access Services
08.2009 - 07.2011
DIRECTOR OF DONOR RELATIONS
University of Pennsylvania Law School
12.1998 - 05.2002
CREATIVE SERVICES MANAGER
Deloitte Consulting
08.1994 - 10.1998
MARKETING MANAGER
Campus Dimensions, Inc
07.1992 - 08.1994
Villanova University
Bachelor of Science from Business Administration (Major: Marketing)