SHEKINAH ROBINSON

UNDER ARMOUR

• Managed the day-to-day client relationship in close collaboration with senior leadership.
• Conducted regular account reviews to identify areas for improvement and ensure continued success.
• Established clear communication channels between clients and internal teams, ensuring seamless project execution.
• Oversaw social content asset delivery and process for March Madness and NBA Playoffs from briefing to execution.
• Managed influencers and professional athletes across various sports on the UA roster for 5+ social content series.
• Managed collaborations effectively by negotiating contracts, setting clear expectations, and maintaining open communication channels.
• Spearheaded social video promotional shoot for Infinite Elite shoe franchise launch.
• Managed research and insights team reporting, leveraging data regularly to optimize social platform strategies.
• Monitored industry trends to provide informed recommendations to benefit clients business.
• Assisted in budget management, tracking expenses and optimizing resource allocation.

YouTube TV

• Owned and managed editorial content calendar, collaborated with various network producers to meet top priorities.
• Optimized social media presence for increased engagement with target audiences utilizing effective content creation and curation techniques in coordination with the creative team.
• Oversaw real time content production shoot during the Super Bowl, serving as the point of contact for cross functional marketing, talent and event teams.
• Managed real time engagement activations for Super Bowl, Oscars, and March Madness.

AUDIBLE

• Owned the day-to-day management of global creative projects for OOH, social and digital work streams.
• Developed and maintained weekly status reports to review internally and externally with clients and agency partners.
• Utilized project management skills to create and manage project schedules, resources, deadlines, check-ins and asset delivery.
• Supported senior brand members on film/broadcast workstreams in addition to several smaller campaigns.

ADOBE ACROBAT

• Managed the digital production process for US and EMEA regions.
• Lead the digital localization across US, France, Germany and the United Kingdom.

MARRIOTT BONVOY

• Lead global playbook for "Travel Makes Us" campaign to relaunch the brand in 2021: created a system to unify 30 hotel brands across 20 regions and 27 countries for 1,000 programmatic assets.
• Managed global mobile/digital first social campaign: Week of Wonders for 27 countries in collaboration with cross functional Marriott teams.
• Assisted with global films, social and digital 360 global campaign production across 6 countries.
• Assisted in the output of over 100k+ creative assets globally, helping lead to a profit for Marriott International in Q3, after a reported 85% revenue loss in Q2 as the nation's largest hotel group and travel leader.

CRICKET WIRELESS

• Lead 8+ custom and standard digital banner projects for Cricket with third-party partnerships (e.g Pandora, Amazon, eBay, Spotify)
• Proactively managed 5+ social media campaigns and radio production for the national launch of Cricket's 5G campaign
• Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
• Owned the trafficking process of creative assets.