Shelaia Armstrong

• Drafted Campaign Proposals, selecting the correct elements for best presentation to the client.
• Assisted with programmatic media campaign design and execution across multiple channels in multiple DSPs. Includes but is not limited to: building campaigns, trafficking creative assets, monitoring campaign pacing and performance
• Created Programmatic RFPs, utilizing DIY RFP software or AdCellerant Portal
• Produced recaps to showcase campaign delivery and performance, and next step recommendations
• Worked on the development of media and strategy recommendations
• Provide support for troubleshooting campaign delivery and performance issues and campaign QA
• Delegated campaign optimizations, pacing and reporting
• Assisted team with all executional aspects of the campaign management process
• Optimized performance, while working closely with team members contributing to the success of campaign
• Produced recaps to showcase campaign delivery and performance, and next step recommendations

• Provide consultative support and management to 90+ Google Premier Partner marketing agencies, including 150+ priority accounts, advising on digital strategy, design
• Implementation and optimization of marketing campaigns against agency and end-client ROI goals, quarterly
• Drive sales revenues to Google Marketing Solutions through soft-sales and consultative recommendations
• Establish and manage strong interpersonal relationships with C-Level marketing executives and advertisers serving small-to-medium sized businesses in a myriad of B2B and B2C verticals, to include Legal, Auto, Sports & Entertainment and Education
• Develop and present business and client-facing product and sales proposals, collateral and trainings
• Strategize with marketing executives to grow their Google Ads business by uncovering new business opportunities, providing up-to-date information on new case studies, products, betas & Google's best practices to develop effective, measurable results

ACHIEVEMENTS

• 103% YoY agency revenue from client growth
• 106% increase in monthly Qualified Leads attributed to Google spend
• 113% increase in QoQ Sales revenue attributed to Paid Search
• Driven 80% YoY Revenue increase on assigned book of agencies
• 80-120% Quarterly Revenue Growth since Q2 '17
• 35.7% increase to Quarterly Revenue to a total of $1.9M