Shelbi Nunley
Scottsdale,AZ
Summary
Innovative and forward-thinking Marketing Communications Manager with history of spearheading highly successful, cohesive and focused marketing campaigns and branding initiatives. Offers multifaceted skills in communications and strategic planning honed in demanding demanding environments. Accomplished in driving competitive growth and consistently achieving targets.
Overview
7
7
years of professional experience
Work History
Marketing Communications Manager
ReadyCloud
04.2024 - Current
- Coordinated effective placements of media announcements, billboards and print ads for maximum effectiveness and exposure.
- Devised and executed integrated, online and direct marketing campaigns.
- Strategic Partnerships & Integration: Partnered with brands and influencers, to integrate digital advertising strategies and manage innovative partnerships.
- PR & Affiliate Marketing: Created PR boxes, managed affiliate partnerships, and developed campaign briefs in compliance with Federal Trade Commission guidelines.
- Event Attendance & Industry Engagement: Represented the company at major industry events such as Shoptalk and Cannes; engaged in Vogue webinars for market insights.
- E-commerce Strategy & Innovation: Developed and implemented solutions for e-commerce, including podcast creation and strategic updates to stay ahead in the market.
- Market Research & Technology Trends: Conducted international market research on emerging technologies like NFC, NFT, and digital product passports.
- Social Media Management: Provided guidance on social media strategies; oversaw campaigns across Shopify Ads, Google Ads, LinkedIn Ads, and Instagram Ads.
- Ad Campaign Management: Managed and optimized advertising campaigns using tools such as Sprout Social, HubSpot, Remix, and Rollad.
- Content Collaboration: Collaborated with copywriting and blog teams to release content sprints focused on optimizing ROI.
- Pattern Observation: Analyzed marketing campaign performance and customer return behavior to identify trends, optimize strategies, and improve ROI. Developed insights from recurring issues and success patterns to drive strategic decisions.
Partnerships Specialist
IV Leagues
02.2023 - Current
- Established partnerships with brands such as Alo and sports teams at Flinch Stadium.
- Collaborated with NFL and MLB athletes/Staff to enhance brand visibility.
- Engaged in high-profile athlete partnerships and events.
- SEO, Blogging, Copywriting
Senior District Manager
ADP
01.2022 - 03.2024
- Sales Achievement: Consistently exceeded sales targets by 200% for two consecutive years, securing deals worth $450,000 in B2B sales.
- Strategic Analysis: Leveraged industry insights and tools such as Tableau for data-driven decision-making and strategic planning.
- Competitive Intelligence: Utilized KLUE and G2Now to gather and analyze competitors' insights, enhancing market understanding and strategy.
- Client Acquisition & Engagement: Initiated daily outreach to C-Suite executives, resulting in new business opportunities; conducted thorough analysis, proposals, and negotiations.
- Email Campaigns: Managed and orchestrated targeted email campaigns using Groove to drive engagement and conversions.
Client Partner/Acount Manager
Yelp - San Francisco
01.2020 - 01.2022
- Account Management: Managed and acquired accounts to drive revenue growth and client acquisition.
- Upselling & Cross-Selling: Implemented strategies to capitalize on upselling opportunities.
- Client Retention: Developed and executed account plans to optimize satisfaction and retention.
- Sales Performance: Consistently met or exceeded quotas, generating over $150,000 in B2B SaaS sales.
- Market Research: Conducted research to customize sales presentations, identify trends, and target new business opportunities.
Account Executive
Yelp
01.2018 - 01.2020
- Provided exceptional customer service, addressing client concerns promptly and effectively to ensure long-term loyalty.
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
- Boosted client satisfaction by developing and maintaining strong relationships through effective communication.
Education
Bachelor of Science - Business Adminstration
University of Phoenix
Tempe, AZ08.2017
Skills
- Customer Engagement
- Crisis Communication Strategy
- CRM Management
- Crisis Management
- Marketing & Sales: Strategic Partnerships, Event Management, Marketing Strategy, Sales Performance, Client Acquisition, Negotiation & Closing
- Data Analysis & Technology: Tableau, Similar Web, G2Now, Sprout Social, HubSpot, Remix, RollAd, Asana
- Content Creation & Collaboration: Copywriting, Blog Teams, PR Strategies, Social Media Management
- Social Media & Campaign Management: Sprout Social
- Survey & Feedback: SurveyMonkey, Hubspot
Timeline
Marketing Communications Manager
ReadyCloud
04.2024 - Current
Partnerships Specialist
IV Leagues
02.2023 - Current
Senior District Manager
ADP
01.2022 - 03.2024
Client Partner/Acount Manager
Yelp - San Francisco
01.2020 - 01.2022
Account Executive
Yelp
01.2018 - 01.2020
Bachelor of Science - Business Adminstration
University of Phoenix
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