Shelbie Cook
Gaylord,Michigan
Summary
Agile and adaptable staff leader with stellar work history, motivational approach and upbeat nature. Skilled at training employees and leveraging organized approaches to handle daily planning, scheduling and customer service requirements. Forward-thinking and industrious with diplomatic communication style focused on maximizing engagement and satisfaction.
Overview
7
7
years of professional experience
Work History
Retail Sales Manager
Cook Family Farm
02.2023 - Current
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Maintained company's visual merchandise standards through general housekeeping and planograms.
- Greeted all customers cheerfully and asked open-ended questions to ascertain needs.
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
- Facilitated high volumes of cash, credit, and gift card transactions, verifying cash drawer balance at end of each shift.
- Built relationships with customers and community to establish long-term business growth.
Sales Manager
45th Parallel
04.2022 - 02.2023
- Resolved customer issues quickly to close deals and boost client satisfaction.
- Greeted customers and helped with product questions, selections, and purchases.
- Stocked merchandise, clearly labeling items, and arranging according to size or color.
- Maintained clean sales floor and straightened and faced merchandise.
- Monitored sales floor and merchandise displays for presentable condition, taking corrective action such as restocking or reorganizing products.
- Organized store merchandise racks and displays to promote and maintain visually appealing environments.
- Used POS system to process sales, returns, online orders, and gift card activations.
- Offered each customer top-notch, personal service to boost sales and customer satisfaction.
- Trained and supervised new employees to use selling strategies and apply best practices.
- Answered customer questions about products and services, helped locate merchandise, and promoted key items.
LOGISTICS MANAGER
SOCIAL HOUSE BOUTIQUE
05.2021 - 10.2021
- Merchandise management; making sure product is coming in correctly and being put into inventory to sell
- Any issues with product, orders or systems I am point of contact to get it resolved or to tell the correct person who can resolve it
- Processing and building out shipments that are coming in
- Manage warehouse inventory and run audits on it monthly
- Address customer issues and complaints
- Develop process and plans of merchandise and order flow
- Work with other departments within the company to establish effective processes
- Work with the proper departments to get old orders moving throughout the building to get them shipped out in a timely manner
- Quality control of orders going out
- Making sure to oversee new prints/styles that are printed before they ship out.
ACCOUNT MANAGER
SUNFROG SHIRTS LLC
09.2019 - 05.2021
- Maintained client budget and managed work of Account Executives performing range of administrative functions
- Created portfolio of client accounts and monitored ongoing activities
- Built relationships with new clients and maintained and nurtured business relationships with existing clients
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- Identified accounts with shrinking revenue and addressed ‘at risk' customers, reaching out to these accounts to ensure retainment
- Maximized ROI of campaigns by analyzing performance, response rates, and results
- Cultivated deep expertise in available product offerings and all associated capabilities to inform customer purchasing decisions
- Developed inter-personal trust with recurring clients to reinforce brand loyalty and encourage continued patronage
- Planned efficient sales routes to maximize the number of customers served and incoming revenue
- Engaged customers and built connections to drive long-term sales
- Resolved customer issues quickly to recapture the customer's loyalty and maintain the sale
- Interacted professionally with customers, informing individuals of sales promotions and driving product interest.
SOCIAL MEDIA MANAGER
SUNFROG SHIRTS LLC
09.2018 - 09.2019
- Monitored content and engagement trends, tested new strategies, and communicated with key stakeholders to foster understanding of strategy and improvements
- Utilized analytics to drive online advertising while measuring message reach
- Communicated with audience on all platforms, commenting, liking, and sharing to increase post visibility and engagement
- Enhanced company social media presence and brand awareness across platforms by thoroughly managing community comments and messages
- Developed content focused on increasing both brand engagement and revenue
- Established census track data to build solid profile of target market
- Increased traffic growth from multiple sources, including email marketing, affiliate marketing, social networking, mobile, and on-site placements
- Negotiated and optimized paid advertising offers, resulting in expanded network of active advertisers
- Developed and maintained social media posting and email calendar
- Developed and produced blueprint guidelines for departmental overview communicated with business partners
- Evaluated search engine patterns and directed online keyword and content placement to optimize site exposure in search engines
- Reviewed digital assets such as text and graphic to improve presentation for strategic SEO, display, and usability on different devices
- Negotiated placement of search engine and directory listings for optimal results
- Prepared, implemented, and optimized analytics tools to track visitors' behaviors
- Worked closely with developers to improve site architecture, server configuration, and page construction for optimal visibility and search engine results
- Used advanced market research to locate and leverage current search trends and data for real-time marketing improvements
- Compiled web analytics like transaction volume and revenue, traffic mix, and click through rates to understand current strategies and optimize search marketing approaches
- Managed online marketing strategies such as promotions, viral campaigns, and social media engagement to successfully meet marketing objectives
- Compared KPIs to track and optimize shopping cart experiences and site conversion rates.
CUSTOMER SERVICE MANAGER
SUNFROG SHIRTS LLC
09.2018 - 09.2019
- Managed billing and customer service team processes
- Developed strategic plans for continued improvement
- Coordinated and oversaw training of new customer service team members
- Managed and reviewed daily CRM reports
- Handled staff operations, including inbound and outbound calling
- Reviewed analyses, reporting, KPIs, and operational metrics
- Monitored team and call metrics, making recommendations and reports
- Created action plans for high-volume periods
- Responded to grievances, trends, variances, and complaints
- Assisted with ongoing management of systems and processes to improve customer service ratings
- Provided guidance and long-term solutions to customers with issues
- Communicated policy updates to the department, answered questions and enforced compliance
- Forecasted expected demands and created plans to accomplish objectives while maintaining budgets and maximizing employee satisfaction
- Supervised hourly and temporary personnel, providing work direction and reviewing work processes
- Improved the performance of individual team members by motivating and training each person
- Coordinated work handoffs and schedules with other Shift Managers
- Developed and maintained effective working relationships with team members, management, and customers to boost company productivity and morale
- Developed marketing campaigns for upcoming events using social media platforms
- Tracked labor, sales, and inventory and managed operations to maximize returns
- Reported losses, employee behavioral issues, customer complaints, and other significant issues to upper-level management
- Supervised staff, including development of team leaders to improve team management
- Analyzed productivity reports to manage overall performance
- Developed employees to improve their knowledge bases, increase team value and improve leadership potential
- Assisted General Manager in administering policies and practices in areas such as human resources, compliance, safety, and quality assurance
- Addressed and resolved customer inquiries and complaints and engaged with customers to determine satisfaction levels with products offered.
CHIROPRACTIC ASSISTANT | ARKFELD ADVANCED CHIROPRACTIC
06.2016 - 09.2018
- Managed daily activities, assisting in exercise and physical rehabilitation and helping patients in treating chronic pain conditions
- Supported patient care by conducting new patient intake, educating patients on prescribed exercises and various therapeutic activities, and implementing passive treatments
- Implemented billing best practices by using correct chiropractic terminology in dealing with insurance companies
- Guided patients, changed schedules, and managed claims to keep office operating efficiently
- Serviced front desk and records room area to organize patient records and practice files
- Educated patients on holistic products, supplements, and recommended specific products to meet needs
- Assisted patients and worked directly with doctors to help patients with active rehabilitation therapies
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- Prepared and maintained all supplies in exam rooms by ordering, distributing, and
06.2017 - 08.2017
- Managing inventory
- Remained calm and poised in emergencies by calmly interacting with patients to avoid stress and panic
- Helped physicians examine and treat patients with wide range of ailments
- Cleaned, prepared, and maintained examinations rooms and treatment areas
- Communicated with patients and families proactively to gather information on patient's condition
- Answered phone calls and scheduled or followed-up on appointments
- Assisted physicians and clinicians with examinations, procedures, preparation of patients, and vital sign procedures
- Performed initial response-screening following protocols under the direction of the supervising physician
- Recognized on multiple occasions for efficiently handling administrative duties, including answering phones, scheduling appointments, maintaining medical records, processing patients, billing, and bookkeeping
- Greeted patients warmly and assisted Physician in preparing patients for exams and procedures by assessing vital signs and recording medical histories
- Greeted and logged in patients to keep the office moving efficiently
- Supported front office operations including billing, invoicing, scheduling, patient check-in and check out, procedures tracking, reporting, and insurance verification
- Performed gamut of tasks, including maintaining files, verifying insurance claims on behalf of patients, and scanning documents
- Maintained and updated patient information and vital signs in electronic medical records or hospital databases
- Answered the phone to provide information, schedule appointments and take down messages
- Ensured all tools and equipment used for testing or collecting samples were adequately sanitized and sterilized in compliance with OSHA standards for lab processing.
Education
ASSOCIATE - APPLIED SCIENCE, Medical Assistant
KIRTLAND COMMUNITY COLLEGE
Chiropractic Assistant
PALMER CHIROPRACTIC SCHOOL
Skills
- Skills & Abilities
- CLIENT RELATIONSHIP BUILDING PROMOTE PRODUCTS SERVE CUSTOMERS
- VERBAL COMMUNICATION MOTIVATION CUSTOMER RELATIONS
- PROBLEM-SOLVING NETWORKING TASK PRIORITIZATION
- SALES TACTICS SALES NEGOTIATIONS BUSINESS STRATEGIES
- TRAINING
Timeline
Retail Sales Manager
Cook Family Farm
02.2023 - Current
Sales Manager
45th Parallel
04.2022 - 02.2023
LOGISTICS MANAGER
SOCIAL HOUSE BOUTIQUE
05.2021 - 10.2021
ACCOUNT MANAGER
SUNFROG SHIRTS LLC
09.2019 - 05.2021
SOCIAL MEDIA MANAGER
SUNFROG SHIRTS LLC
09.2018 - 09.2019
CUSTOMER SERVICE MANAGER
SUNFROG SHIRTS LLC
09.2018 - 09.2019
06.2017 - 08.2017
CHIROPRACTIC ASSISTANT | ARKFELD ADVANCED CHIROPRACTIC
06.2016 - 09.2018
ASSOCIATE - APPLIED SCIENCE, Medical Assistant
KIRTLAND COMMUNITY COLLEGE
Chiropractic Assistant
PALMER CHIROPRACTIC SCHOOL
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