Shelby Gruenberg

• Develop and execute digital marketing strategies: Create comprehensive digital marketing plans aligned with
  business objectives including the selection of appropriate channels and tactics such as SEO, SEM, social media,
  email marketing, content marketing, and display advertising
• Manage digital advertising campaigns: Plan, launch, and optimize digital advertising campaigns across various
  platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant networks
• Content creation and management: Create engaging and relevant content for digital channels, including website
  copy, blog posts, social media updates, email newsletters, and ad copies

• Planned the execution of events such as trade shows, conferences, product launches, and webinars to support and drive sales
• Created engaging and relevant content across all marketing channels, including website copy, blog posts, social media updates, email newsletters, and ad copies
• Organized data collection and insight reports for internal stakeholders
• Conducted market research to produce results-driven campaigns
• Planned and executed product launches, promotional activities, and advertising campaigns to support new and existing products.

• Tracked, measured, and analyzed marketing campaign performance using various analytics tools
Generated regular reports, including key performance indicators (KPIs), to evaluate the effectiveness of
marketing efforts and provide actionable recommendations
• Developed and implemented digital marketing initiatives, including SEO, SEM, social media advertising, email
marketing, and content marketing
• Monitored campaign performance, analyzed data, and optimized strategies to drive traffic, generate leads, and
increase conversions

• Collaborate closely with brand planning, digital and social strategy, media, creative, and production teams to ensure seamless coordination of marketing and business initiatives
• Report directly to team leaders to facilitate the smooth delivery of ongoing regional marketing and advertising assets
• Handled internal account management tasks such as meeting schedules, billing, status reports, and talent management
• Utilized excellent client service skills to engage directly with clients, fostering strong relationships and ensuring the exceptional delivery of all program elements