Years of Professional Experience
Hi, I’m
Shelby Dunscomb MSML-ODD LSSGB CSM
Associate Director, Business Intelligence Strategy
West Lafayette,IN
"You manage things; you lead people."
Summary
Results-driven leader with strong background in guiding teams, managing complex projects, and achieving strategic objectives. Excels in developing efficient processes, ensuring high standards, and aligning efforts with organizational goals. Known for collaborative approach and commitment to excellence.
Skills
- Data Strategy and Analysis
- Executive Reporting & Communications
- Modeling and Forecasting
- Cross-Functional Collaboration
- Process Improvement
- Project and Program Management
- Leadership and Team Management
- Vendor and Relationship Management
- Adaptability and Resilience
- Change Management
Overview
16
5
Certificates
2
College Degrees
Work History
World Education Services
Associate Director, Business Intelligence Strategy
04.2025 - Current
Job overview
- Directed cross-functional analytics initiatives across Marketing, Production, Product, Revenue Operations, Tech, and more leading a team of 6 analysts in building scalable BI solutions that supported strategic growth and operational efficiency.
- Established and implemented data-driven decision frameworks, enabling executive leadership to make informed choices that improved funnel performance, campaign ROI, and revenue forecasting accuracy.
- Identified and eliminated inefficiencies in workflows through rigorous data analysis, resulting in measurable cost savings and improved conversion rates.
- Fostered a data-first culture by mentoring analysts in stakeholder storytelling and collaborative problem-solving.
- Oversaw analytics project delivery, managing priorities, timelines, and performance metrics to ensure timely execution of high-impact insights and reporting initiatives.
World Education Services
Revenue Operations Manager
10.2024 - 04.2025
Job overview
- Established and led a high-impact analytics function, building a team of 10 data analysts and launching new capabilities in strategic reporting and revenue insights using Snowflake, Tableau, and enterprise platforms like Salesforce to ensure data accuracy and actionable intelligence.
- Served as Executive Sponsor for cross-functional operational initiatives, strengthening vendor partnerships and driving measurable efficiencies—such as reducing a 22,000+ customer service ticket backlog to under 7,000 within one month.
- Collaborated directly with executive leadership, delivering data-driven insights that informed strategic decisions across marketing, enrollment, and partner success functions.
- Led scenario modeling and forecasting exercises, enabling proactive planning and risk mitigation in dynamic business environments and supporting long-term revenue growth strategies.
- Spearheaded the 2024 operations strategy that resulted in the company's highest revenue year.
World Education Services
Operations Manager
03.2022 - 10.2024
Job overview
- Drove cross-functional operational excellence across key revenue-impacting departments—including Product, Sales, Marketing, Client Success, and Technology—by leading strategic initiatives, resolving bottlenecks, and aligning priorities to accelerate growth and performance.
- Managed and mentored a team of Senior Operations Coordinators, supporting analytics-driven execution and ensuring alignment with business goals and stakeholder needs.
- Led large-scale talent acquisition and onboarding efforts, recruiting over 100 employees and crafting 200+ role-specific job descriptions to support transformation initiatives, while designing a remote-first onboarding program optimized for productivity and retention.
- Spearheaded strategic planning and business development efforts, building data-backed business cases, streamlining operational processes, and establishing execution workstreams that scaled across a 300+ person organization.
- Oversaw quarterly and annual strategic planning cycles, managing KPIs and OKRs, removing execution barriers, and ensuring transparent communication of performance metrics across the COO Division.
University of Nevada-Las Vegas
Program Manager
03.2019 - 08.2021
Job overview
- Managed a $7.5M+ annual budget, delivering timely and accurate financial reporting to executive leadership and the Board, supporting data-informed fiscal planning and strategic investment decisions.
- Drove a 40% increase in program enrollment through targeted marketing analytics, optimized program development, and strategic fundraising initiatives.
- Led high-impact engagement initiatives, organizing three annual events that connected students with industry professionals and generated over $70K in scholarship funding through data-backed outreach and donor targeting.
- Provided direct leadership and mentorship to an Administrative Assistant and Data Analyst, fostering professional growth and enhancing team capabilities in data analysis and operational support.
University of Nevada-Las Vegas
Executive Administrative Assistant
09.2018 - 03.2019
Job overview
- Oversaw financial operations and maintained accurate records for departmental budgets exceeding $500K, ensuring transparency and alignment with organizational goals.
- Led a team of 24 individual contributors, while also managing contractors and vendors, with a focus on resource optimization, risk mitigation, and efficient budget administration.
- Streamlined supply chain and internal service workflows, significantly reducing delivery times, improving SLA adherence, and eliminating departmental supply shortages through data-informed process improvements.
Purdue University
Administrative Assistant
01.2016 - 07.2018
Job overview
- Advised and supported over 300 graduate students by interpreting and communicating complex academic policies, ensuring compliance and successful progression through Purdue University’s Graduate School.
- Led degree audit and certification processes for graduate and professional programs, conducting detailed assessments to validate graduation eligibility and uphold academic standards.
- Improved operational efficiency by designing and implementing standardized protocols for processing graduate applications, significantly reducing turnaround times and increasing consistency.
- Directed the successful integration of SLATE, a new technology platform, to enhance admissions and records management, ensuring a seamless transition and improved data accessibility.
- Supervised and developed a team of 3 student assistants, fostering skill growth and ensuring high-quality support in data handling and administrative operations.
Xerox
Eligibility Specialist - Team Lead
09.2013 - 01.2016
Purdue Federal Credit Union
Lead Member Service Representative
01.2010 - 09.2013
Education
Purdue University GlobalWest Lafayette, IN
Master of Science from Management & Leadership, Org Design & Development
10.2020
University Overview
- GPA: 4.0
Indiana Wesleyan UniversityMarion, IN
Bachelor of Science from Business Management
04.2018
University Overview
- GPA: 3.5
Certification
- Certificate of Achievement for Business Analytics: From Data to Insights - Wharton Executive Education (Pending September 2025)
- Certified Lean Six Sigma Green Belt — Six Sigma Global Institute (2025)
- Certified Scrum Master — Scrum Alliance (2023)
- Certificate of Achievement for Project Management — Purdue University (2023)
- Certificate of Achievement for Management Essentials — Harvard Business School (2023)
Timeline
Associate Director, Business Intelligence Strategy
World Education Services
04.2025 - Current
Revenue Operations Manager
World Education Services
10.2024 - 04.2025
Operations Manager
World Education Services
03.2022 - 10.2024
Program Manager
University of Nevada-Las Vegas
03.2019 - 08.2021
Executive Administrative Assistant
University of Nevada-Las Vegas
09.2018 - 03.2019
Administrative Assistant
Purdue University
01.2016 - 07.2018
Eligibility Specialist - Team Lead
Xerox
09.2013 - 01.2016
Lead Member Service Representative
Purdue Federal Credit Union
01.2010 - 09.2013
Purdue University Global
Master of Science from Management & Leadership, Org Design & Development
Indiana Wesleyan University
Bachelor of Science from Business Management
Availability
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