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Overview
Summary
Skills
Work History
Education
Certification
Additional Information
Timeline
Work Availability
Hi, I’m

Shelby Dunscomb, MSML-ODD, LSSGB, CSM

West Lafayette,IN
"You manage things; you lead people."
Shelby Dunscomb, MSML-ODD, LSSGB, CSM

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BI Strategy Leader | Data Whisperer | Driving Clarity from Complexity | Growth Catalyst | Transformational Leadership | 

Overview

16

Years of Professional Experience

6

Certifications

2

College Degrees

1

Doctoral Degree (Pending)

Summary

Chief of Staff–style leader and executive partner with experience supporting Presidents, COOs, and C-suite leaders in fast-growing, complex organizations. Strategic operator and data-driven leader with a proven track record of translating executive vision into actionable strategy, disciplined execution, and measurable business outcomes. Trusted advisor known for driving OKRs, aligning cross-functional priorities, and scaling operations across Product, Technology, Marketing, Sales, Client Success, and Operations. Expert at converting complex operational, financial, and performance data into clear insights that inform decision making and accelerate execution. Recognized as a proactive change agent who establishes executive operating rhythms, leads enterprise initiatives, and enables AI and automation-driven workflow improvements with Lean Six Sigma rigor and high EQ.

Skills

  • Business Intelligence & Data Strategy
  • Sales Enablement & Client Engagement
  • Strategic Planning & OKR Alignment
  • Financial Modeling & Forecasting
  • Revenue Growth & Pipeline Development
  • Lean Process Improvement & Workflow Automation
  • Project & Program Management
  • Vendor & Relationship Management
  • Executive Communication & Board Reporting
  • Continuous Improvement & Risk Management

Work History

World Education Services

Associate Director, Business Intelligence Strategy
04.2025 - Current

Job overview

  • Directed enterprise-scale analytics and automation programs across Product, Marketing, Sales, Client Success, and Operations, leading a team in building scalable data and platform solutions that improved delivery efficiency, standardization, and strategic decision-making.
  • Designed and launched the organization’s first AI/ML-enabled production simulator, delivering informed forecasting and workflow optimization that improved resource planning, reduced operational risk, and enhanced end-to-end product and service delivery workflows.
  • Designed and implemented the organization’s first executive OKR and KPI dashboard, establishing thresholds based on color coded performance indicators aligned to targets, enabling leadership to quickly identify risk, opportunities, and take proactive, data driven action.
  • Served as a senior technical owner to executives, translating business strategy into technical requirements and platform roadmaps while aligning teams on architecture, dependencies, and delivery milestones.
  • Established enterprise decision-governance frameworks that standardized metrics, improved forecasting accuracy, and strengthened executive visibility into risk, performance, and program milestones.
  • Unified global Sales, RevOps, and executive teams to develop standardized GTM dashboards, KPIs, and forecasting models, improving cross-functional execution and enabling scalable growth across markets.
  • Served as the connective tissue across analytics, operations, and executive teams, aligning OKRs, program scope, and resource plans to ensure predictable and transparent delivery.
  • Supported enterprise platform modernization initiatives by collaborating with teams on data pipeline automation and enhancements across Snowflake, Salesforce, Tableau, and Jira ecosystems.

World Education Services

Revenue Operations Manager
10.2024 - 04.2025

Job overview

  • Established and led a high-impact analytics function, building a team of data analysts and launching new capabilities in strategic reporting and revenue insights to ensure data accuracy and actionable intelligence.
  • Enabled sales leaders with actionable insights into funnel health, seller performance, and customer value metrics, directly influencing territory planning and revenue execution strategies.
  • Acted as Executive Sponsor for operational initiatives that deepened vendor partnerships and expanded share of wallet, while simultaneously driving efficiency gains such as reducing a 22,000+ service ticket backlog to under 7,000 in one month.
  • Led enterprise revenue OKRs and KPI strategy in direct partnership with the Chief Revenue Officer, defining success metrics, targets, and operating cadences that aligned Sales, Marketing, and Product teams and drove disciplined, data-led revenue execution.
  • Collaborated directly with executive leadership, delivering data-driven insights that informed strategic decisions across marketing, enrollment, and partner success functions.
  • Led scenario modeling and forecasting exercises to support deal-making and revenue growth strategies across multiple verticals.
  • Partnered with executive leadership on the 2024 operations strategy that resulted in the company's highest revenue year.

World Education Services

Operations Manager
03.2022 - 10.2024

Job overview

  • Drove cross-functional operational excellence across key revenue-impacting departments including, Product, Sales, Marketing, Client Success, Operations and Technology, by leading strategic initiatives, resolving bottlenecks, and aligning priorities to accelerate growth and performance.
  • Managed and mentored a team of Senior Operations Coordinators, supporting analytics-driven execution and ensuring alignment with business goals and stakeholder needs.
  • Designed and launched a PMO operating model by implementing Jira and Advanced Roadmaps (ARM) within a decentralized structure, applying Lean Six Sigma and Scrum/CSM practices to standardize workflows, reduce bottlenecks, and establish a scalable governance framework that improved cross-team delivery predictability.
  • Delivered executive-level sales presentations, board materials, and GTM strategy decks to communicate transformation progress, revenue opportunities, and portfolio performance.
  • Spearheaded strategic planning and business development efforts, building data-backed business cases to win stakeholder buy-in and support pipeline expansion.
  • Directed quarterly and annual planning cycles (OKRs/KPIs) that aligned GTM and operational priorities with revenue goals.
  • Led large-scale talent acquisition and onboarding efforts, recruiting over 100 employees and crafting 200+ role-specific job descriptions to support transformation initiatives, while designing a remote-first onboarding program optimized for productivity and retention.
  • Served as Interim Chief of Staff to the COO, supporting executive communications, investor updates, and mission-driven alignment across functions.

University of Nevada-Las Vegas

Program Manager
03.2019 - 08.2021

Job overview

  • Managed a $7.5M+ annual budget, prepared board reports, and drove investor-facing communications to align stakeholders on budget and impact.
  • Built and nurtured partnerships with industry leaders, donors, and alumni, resulting in deeper relationships and long-term funding pipelines.
  • Drove a 40% increase in program enrollment through targeted marketing analytics, optimized program development, and strategic fundraising initiatives.
  • Led high-impact engagement initiatives, organizing annual events that connected 300+ students with industry professionals, generated $70K+ in scholarship funding, and created networking pipelines that expanded donor and corporate partnerships.
  • Provided direct leadership and mentorship to a Data Analyst and Administrative Assistant, fostering professional growth and enhancing team capabilities in data analysis and operational support.

University of Nevada-Las Vegas

Executive Administrative Assistant
09.2018 - 03.2019

Job overview

  • Oversaw financial operations and maintained accurate records for departmental budgets exceeding $500K, ensuring transparency and alignment with organizational goals.
  • Led a team of 24 individual contributors, while also managing contractors and vendors, with a focus on resource optimization, risk mitigation, and efficient budget administration.
  • Streamlined supply chain and internal service workflows, significantly reducing delivery times, improving SLA adherence, and eliminating departmental supply shortages through data-informed process improvements.
  • Oversaw inventory management of office supplies, optimizing procurement processes to maintain budget compliance.

Purdue University

Administrative Assistant
01.2016 - 07.2018

Job overview

  • Advised and supported over 300 graduate students by interpreting and communicating complex academic policies, ensuring compliance and successful progression through Purdue University’s Graduate School.
  • Facilitated degree audit and certification processes for graduate and professional programs, conducting detailed assessments to validate graduation eligibility and uphold academic standards.
  • Streamlined office procedures, resulting in improved workflow and reduced processing times for administrative tasks.
  • Maintained confidentiality of sensitive information by adhering to strict privacy policies and implementing secure filing systems.
  • Supervised and developed a team of 3 student assistants, fostering skill growth and ensuring high-quality support in data handling and administrative operations.

State of Indiana

Eligibility Benefits Specialist - Team Lead
09.2013 - 01.2016

Job overview

  • Assessed eligibility for Medicaid, Medicare, TANF, and SNAP while ensuring full regulatory compliance.
  • Improved processing efficiency through workflow enhancements and policy-aligned procedures.
  • Maintained detailed knowledge of program rules to minimize errors in eligibility decisions.
  • Reviewed and validated applicant documentation to support accurate and timely benefit determinations.

Purdue Federal Credit Union

Lead Member Service Representative
01.2010 - 09.2013

Education

Touro University Worldwide

Doctor of Business Administration
06-2027

Purdue University Global
West Lafayette, IN

Master of Science from Management & Leadership, Org Design & Development

Indiana Wesleyan University
Marion, IN

Bachelor of Science from Business Management

Certification

  • Certificate of Inbound Sales - HubSpot Academy (2025)
  • Certificate of Achievement for Business Analytics: From Data to Insights - Wharton Executive Education (2025)
  • Certified Lean Six Sigma Green Belt — Six Sigma Global Institute (2025)
  • Certified Scrum Master — Scrum Alliance (2023)
  • Certificate of Achievement for Project Management — Purdue University (2023)
  • Certificate of Achievement for Management Essentials — Harvard Business School (2023)

Additional Information

Recommendations:

  • "Shelby is a results-oriented, strategic, and collaborative problem solver and leader. I've had the pleasure of working alongside her as she built and scaled a business intelligence function, created data frameworks, and stood up cross functional programs. She is extremely hard working, diligent, and enterprising, going above and beyond to achieve results. She has a vision for what should be done and keenly executes against that, owning the entire process. Additionally, she brings positivity, collaboration, and openness to her work always embodying a growth and continuous improvement mindset. I'm grateful to work alongside her and looking forward to seeing her continue to thrive in her career." - Director of Marketing Operations
  • "So much to share. Shelby is an A+ performer in every way! She has been one of the most dedicated, hard working ("extra miler") and adaptable colleagues I have ever worked with. It was an honor to manage her for a time and see her blossom into greater positions of leadership at WES. She is such a quick learner and once acquiring the requisite knowledge she literally jumps deep end into things. Her stakeholder management and ability to surface new ideas/ optimal paths forward for others is second-to-none. For example upon shifting to lead our BI Strategy endeavors, she worked tirelessly and often single handedly with each Dept leader to forge a path forward for their respective teams and the broader org in developing (w/ her team) truly outstanding BI Dashboards that elevated our entire game as an organization - enabling us to have critical data at our fingertips to make better informed decisions (the outputs being greatly lauded by all). I truly can't say enough positively about having Shelby as a colleague and a friend. She will prove an A+ performer at any organization blessed enough to have her on their team." - Chief of Staff
  • "I have worked with Shelby since she joined the organization. During this time I have witnessed Shelby's professional growth through taking on new responsibilities and creating avenues for expansion of WES' business intelligence efforts. Shelby partners with individuals across our organization and is also skilled in working with outside service providers in support of organizational goals. Her reliability and willingness to support, even outside her specific role, has been an asset to me throughout her time at WES." - Chief Transformation Officer
  • "Shelby is a true gem. In her role building the analytics and intelligence function at WES, I saw Shelby balance strategic vision and operational rigor with innovation and execution. She didn’t just manage things, she led people and built a data-driven capability from the ground up, aligning insights to business questions, streamlining workflows, and translating complexity into clarity. She’s always enthusiastic, solution-oriented, and great at working with individuals at every level (up, down and across). Working with Shelby means having a partner who understands both the numbers and the business challenges behind them, and drives results." - Director of Growth Marketing
  • "I had the privilege of partnering with Shelby on a variety of data initiatives and business intelligence projects at World Education Services (WES). She is a collaborative, results-oriented professional and a fantastic partner when tackling complex challenges. I appreciated her curiosity and willingness to explore new topics, as well as her openness to the team’s ideas. Shelby consistently worked to identify and secure the right data sets to support our goals, ensuring our work was both insightful and impactful. Her positive attitude and strategic mindset truly stood out. Any organization seeking a strategic, data-driven professional who can build a strong analytics culture and deliver complex projects with precision would be fortunate to have her." - Marketing Consultant
  • "Shelby is a rare blend of intelligence, initiative, and collaborative energy. She dives into complex projects head-on, unafraid to explore the unknown and refine along the way. A natural connector and smart risk-taker, she brings people together, and propels them forward, to deliver meaningful results. From building dashboards, generating key insights, and crafting executive presentations to staying up late with me to ensure the details are right, Shelby delivers with consistency, accountability, and heart. She’s a doer in the best sense. She is driven, kind, highly intelligent, and full of powerful, contagious energy." - Senior Director of Marketing, Sales, and Customer Service

Timeline

Associate Director, Business Intelligence Strategy

World Education Services
04.2025 - Current

Revenue Operations Manager

World Education Services
10.2024 - 04.2025

Operations Manager

World Education Services
03.2022 - 10.2024

Program Manager

University of Nevada-Las Vegas
03.2019 - 08.2021

Executive Administrative Assistant

University of Nevada-Las Vegas
09.2018 - 03.2019

Administrative Assistant

Purdue University
01.2016 - 07.2018

Eligibility Benefits Specialist - Team Lead

State of Indiana
09.2013 - 01.2016

Lead Member Service Representative

Purdue Federal Credit Union
01.2010 - 09.2013

Touro University Worldwide

Doctor of Business Administration

Purdue University Global

Master of Science from Management & Leadership, Org Design & Development

Indiana Wesleyan University

Bachelor of Science from Business Management
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Shelby Dunscomb, MSML-ODD, LSSGB, CSM