Shelby Green
Berkeley,CA
Summary
Dynamic leader with expertise in multimedia content creation, project management, social media marketing, and video production. Passionate about translating complex ideas into story-driven content.
Overview
5
5
years of professional experience
Work History
CalTV Executive President
CalTV
Berkeley, California
01.2026 - Current
- Chair weekly all-staff and executive meetings for 100+ members and 25 department directors.
- Oversee five departments (Entertainment, Marketing, News, Sports, Studios), supporting directors in conflict resolution, production timelines, and professional communications.
- Build partnerships with industry professionals to deliver high-profile projects for clients such as Outside Lands, Portola, and Grammy-winning artist Diplo.
- Expand CalTV’s digital reach to 100K+ cumulative views across social media platforms.
Founder and Educational Consultant
(Self-Employed)
Long Beach, CA
01.2025 - Current
- Founded and operate an independent tutoring and educational mentorship service specializing in English/ELA, AP exam preparation, and college application counseling.
- Design individualized curricula for 5+ clients and manage all operations, including client communication, scheduling, instructional materials, and website content.
CalTV Director of Entertainment
CalTV
Berkeley, CA
09.2023 - 12.2025
- Managed and coordinated a team of 20+ creators who developed content related to Berkeley, student interests, and the surrounding areas.
Assistant to Media Tech & Production Supervisor
LBUSD Communications
Long Beach, CA
06.2024 - 08.2025
- Supervised and mentored 12+ interns in multimedia content creation for educational audiences.
- Trained interns in professional production workflows and post-production processes.
- Worked closely with the Communications Program Administrator in developing content strategies aligned with engagement goals across social media platforms.
Receptionist
Anton Salon
Berkeley, California
08.2023 - 01.2024
- Managed schedules for 8+ stylists and clientele through Phorest software.
- Maintained accurate client information to streamline payment processing and product sales.
Senior Department Intern
LBUSD Communications
Long Beach, CA
07.2021 - 08.2022
- Developed an original 'Need2Know' video series highlighting students on the LBUSD social media platforms.
- Hosted and wrote script outlines for 10+ episodes of the #ProudtobeLBUSD podcast series.
Education
Bachelor of Arts - Film & Media Studies; English Literature
University of California, Berkeley
Berkeley, CA05-2026
Additional Coursework - Film Production
University of California, Los Angeles
Los Angeles, CASkills
- Content creation
- Project management
- Audiovisual production
- Organizational growth
- Social media marketing
- Camera Operations
Timeline
CalTV Executive President
CalTV
01.2026 - Current
Founder and Educational Consultant
(Self-Employed)
01.2025 - Current
Assistant to Media Tech & Production Supervisor
LBUSD Communications
06.2024 - 08.2025
CalTV Director of Entertainment
CalTV
09.2023 - 12.2025
Receptionist
Anton Salon
08.2023 - 01.2024
Senior Department Intern
LBUSD Communications
07.2021 - 08.2022
Bachelor of Arts - Film & Media Studies; English Literature
University of California, Berkeley
Additional Coursework - Film Production
University of California, Los Angeles