Overview
Work History
Education
Skills
Timeline
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Shelby Gruenberg

The Colony,TX

Overview

10
10
years of professional experience

Work History

Digital Marketing Specialist

Cavco Industries Inc.
Plano, TX
08.2022 - 05.2024
  • Manage website content and structure for search engine visibility, including keyword performance, on-page optimization, and link building contributing to 15% boost in conversions within the first month of employment
  • Host webinars that train retailer sales teams to utilize content features that drive traffic to their individual microsites
  • Analyze digital campaign performance and gather data-driven recommendations for improved results
  • Segment the email list and personalize content to maximize retailer engagement and conversion rate

Marketing Communications Specialist

APCON
Plano, TX
06.2021 - 07.2022
  • Collaborated with the Client's Product corporate sales team to strategize, create, and finalize monthly and annual press releases, highlighting significant accomplishments and milestones
  • Monitored editorial calendar on a daily, weekly, and monthly basis, aligning it with integrated communication objectives
  • Organized all aspects of trade show events and developed marketing strategies to attract attendees through various channels such as social media, email campaigns, and industry publications resulting in 20,000 leads total from 3 trade shows

Marketing Specialist

LabCorp
Dallas, TX
06.2019 - 06.2021
  • Implemented tracking tools such as Google Analytics or other third-party analytics platforms to measure the performance of Google and Bing ad campaigns
  • Created detailed strategies for digital advertising campaigns including setting objectives, establishing target audiences, selecting appropriate platforms, and finalizing budgets and timelines
  • Executed email marketing campaigns to nurture leads and retain customers increasing our CTR by 38% within 1 year

Field Marketing Manager

Mongolian Concepts
Irving, TX
03.2017 - 06.2019
  • Enhanced the local market presence by employing impactful messaging and strategic positioning to elevate brand visibility
  • Developed and implemented comprehensive field marketing strategies for 50+ units, furnishing almost $3M annual revenue in 2018
  • Expanded the network of local connections beyond immediate partners to include influencers, community leaders, and industry stakeholders.
  • Explored sponsorship opportunities with local organizations, events, or causes that align with the brand's values

Social Media Coordinator

AimLoan
San Diego, CA
11.2014 - 03.2017
  • Designed organic and paid content strategies across several social channels to support campaign and business objectives
  • Collaborated with cross-functional teams to produce visually appealing ad creatives
  • Implemented A/B testing procedures to enhance the performance of ad copy, visuals, and targeting parameters through optimization.
  • Utilized tools for audience targeting to identify and engage with distinct demographics, interests, and behaviors.
  • Managed, monitored and reported KPIs for more than 20+ concurrent ad performances

Education

Bachelor of Arts - Mass Communication

California State University - Los Angeles
Los Angeles, CA
06-2014

Skills

  • Hubspot CRM
  • Website Management
  • Project Management
  • Wordpress
  • Email Marketing and Optimization
  • Search Engine Optimization (SEO)
  • Hootsuite
  • Adobe: InDesign, Photoshop, Illustrator
  • Google Analytics
  • SEMrush
  • Asana

Timeline

Digital Marketing Specialist

Cavco Industries Inc.
08.2022 - 05.2024

Marketing Communications Specialist

APCON
06.2021 - 07.2022

Marketing Specialist

LabCorp
06.2019 - 06.2021

Field Marketing Manager

Mongolian Concepts
03.2017 - 06.2019

Social Media Coordinator

AimLoan
11.2014 - 03.2017

Bachelor of Arts - Mass Communication

California State University - Los Angeles

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Shelby Gruenberg