Overview
Work History
Education
Skills
Timeline
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Shelby Gruenberg

Dallas

Overview

8
8
years of professional experience

Work History

Senior Digital Marketing Specialist

Corradi USA
Carrollton
09.2024 - Current
  • Manage the content pipeline, SEO roadmap, paid ad campaigns, and the monthly social media calendar end-to-end to hit CVR, ROAS, and lead targets.
  • Growing the marketing-sourced pipeline to over $6 million in 2025, and increasing marketing-sourced revenue to 35% or more.
  • Driving over 400 MQLs per month at $85 or less CPL, with at least 50% converting to SQL, and 20% converting to closed-won deals.
    Increasing website CVR to ≥3.5%, landing page to ≥12%, and growing organic website sessions by 30% year-over-year in target markets.

Digital Marketing Specialist

Cavco Industries Inc.
Plano
06.2021 - 05.2024
  • Spearheaded manufacturer site updates across our master web ecosystem, enforcing standards for templates, specs, and CTAs to improve dealer shareability, and SEO.
  • Coordinated dealer communications during migrations (emails, webinars, one-pagers) so dealers could quickly update their sites, listings, and campaigns.
  • Hosted weekly CMS and microsite training webinars for retailers (a key incentive of joining our Cavco brands), targeting 15 or more new dealers per month, and driving adoption of lead-gen features.
  • Partnered with sales/plant teams on promotions and launches; managed content pipeline

Marketing Specialist

Labcorp Clinical Trials
Dallas
07.2017 - 06.2021
  • Implemented tracking tools such as Google Analytics to measure the performance of Google and Bing ad campaigns.
  • Developed comprehensive digital advertising strategies, including objective setting, target audience identification, platform selection, and budget management.
  • Launched and managed email marketing campaigns to nurture leads and retain customers, achieving a 53% increase in CTR within one year.
  • Analyzed campaign data, and provided actionable insights to optimize future marketing efforts.

Education

Bachelor of Arts - Mass Communications

California State University, Los Angeles
Los Angeles, CA
05-2017

Skills

  • SEO strategy
  • Content marketing
  • Paid advertising
  • Data analysis
  • Marketing automation
  • Digital analytics

Timeline

Senior Digital Marketing Specialist

Corradi USA
09.2024 - Current

Digital Marketing Specialist

Cavco Industries Inc.
06.2021 - 05.2024

Marketing Specialist

Labcorp Clinical Trials
07.2017 - 06.2021

Bachelor of Arts - Mass Communications

California State University, Los Angeles

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