Shelby Lawson
South River,NJ
Summary
Enthusiastic Journalism student with hands-on experience in marketing, blending a passion for storytelling with a solid understanding of digital marketing strategies. Skilled in content creation, social media management, and writing, with a sharp eye for crafting compelling content that drives customer engagement and promotes brand awareness across digital platforms.
Overview
7
7
years of professional experience
Work History
Marketing Assistant
Rutgers Recreation
New Brunswick, USA
07.2023 - Current
- Captures and edits social media content for the Rutgers Recreation social media accounts
- Uses Canva and Adobe Express to edit reels, social media posts, and newsletters
- Writes blogs for the Rutgers Recreation website
- Promote Recreation content on digital screens around campus.
- Creates the monthly Recreation Staff Newsletter
Writer
The Daily Targum
New Brunswick, NJ
02.2024 - Current
- Regularly writes articles for the Inside Beat Desk
- Conducts Interviews
College Avenue Gym Recreation Assistant
Rutgers Recreation
New Brunswick, USA
10.2023 - Current
- Monitors fitness centers & assists guests
- Organizes weights and keeps facilities clean and safe
- CPR-certified
Journalist Intern (remote)
She Can Be Both Media
Los Angeles, CA
06.2024 - 08.2024
- Wrote blogs
- Conducted interviews
- Had weekly meetings with editors and team
Writer
Her Campus
New Brunswick, NJ
01.2023 - Current
- Writes Articles for the Rutgers Her Campus chapter
Founder
Share A Smile Holiday Toy Drive
South River, NJ
12.2017 - Current
- Collects toy donations for children in need
- Organizes and distributes toys for families every December
- Collaborates with South River Fire Department and Food Bank
Camp Counselor
Play S.A.F.E
New Brunswick, USA
06.2022 - 08.2022
- Worked with children of varying ages, interests and developmental levels
- Collaborated with other camp counselors to design fun and enriching learning activities for campers
- Communicated with parents and reported concerns to supervisors
Education
Bachelor's Degree - Journalism and Media Studies
Rutgers, The State University of New Jersey
New Brunswick, New Jersey05-2025
Some College (No Degree) -
Middlesex College
Edison, New JerseyHigh School Diploma -
South River High School
South River, New Jersey06.2021
Skills
- Social Media Content Creation
- Digital Editing
- Digital Marketing
- Blogging
- Teamwork and Collaborations
- Positive and empathic attitude
- Customer Service Skills
- Canva Digital Design Skills
- Adobe Express
Timeline
Journalist Intern (remote)
She Can Be Both Media
06.2024 - 08.2024
Writer
The Daily Targum
02.2024 - Current
College Avenue Gym Recreation Assistant
Rutgers Recreation
10.2023 - Current
Marketing Assistant
Rutgers Recreation
07.2023 - Current
Writer
Her Campus
01.2023 - Current
Camp Counselor
Play S.A.F.E
06.2022 - 08.2022
Founder
Share A Smile Holiday Toy Drive
12.2017 - Current
Bachelor's Degree - Journalism and Media Studies
Rutgers, The State University of New Jersey
Some College (No Degree) -
Middlesex College
High School Diploma -
South River High School
Similar Profiles
Dapriye BriggsDapriye Briggs
Intramural Sports Official at Rutgers RecreationIntramural Sports Official at Rutgers Recreation
Sophie KotulskiSophie Kotulski
Service Assistant & Spin® Instructor at Rutgers RecreationService Assistant & Spin® Instructor at Rutgers Recreation
Oluwakanyinsola AgbalayaOluwakanyinsola Agbalaya
Recreation Building Supervisor at Rutgers RecreationRecreation Building Supervisor at Rutgers Recreation