Shelby Little
Las Vegas,NV
Summary
Dedicated Communications Specialist with 20+ years of experience covering external and internal communications. Known for exceptional organization and prioritization skills to manage multiple, concurrent projects. Adds value to any organization in need of great collaboration, interpersonal and multitasking abilities. Meets tight deadlines. Committed to playing strategic role in addressing gaps and creating meaningful engagement alliances. Detail-oriented and able to learn new concepts quickly.
Overview
18
18
years of professional experience
Work History
Cashier
Terrible Herbst Convenience Store
Indian Springs , NV
2023.04 - Current
- Processed customer payments quickly and returned exact change and receipts.
- Verified that customers were of legal age to purchase alcohol or tobacco products.
- Tracked company inventories, moved excess stock and arranged products to improve sales.
- Kept records of purchases; maintained orderly appearance of checkout area; restocked supplies as needed.
- Provided excellent customer service while promoting loyalty programs to increase sales potential.
- Maintained cleanliness of checkout area including countertops, registers, windowsills and floors.
- Built and maintained productive relationships with employees.
- Trained new team members in cash register operation, stock procedures, and customer services.
- Collaborated with others to discuss new opportunities.
Media Planner
WynnBET
Las Vegas , NV
2020.04 - 2022.10
- Developed and implemented comprehensive media plans for clients.
- Oversaw media budgets, financials, savings reports, purchase orders and insertion orders for campaigns.
- Influenced clients' media strategy to deliver innovative strategic media solutions.
- Built strong relationships with internal teams as well as external partners in order to ensure successful collaboration on projects.
- Conducted market research studies to gain insight into consumer behavior patterns related to various products and services.
- Managed day-to-day relationships with media partners suppliers.
- Evaluated new media opportunities in order to maximize exposure for clients' products and services.
- Analyzed campaigns against channel best practices to maintain optimal performance.
- Coordinated with other departments such as creative, research, production. to ensure proper execution of campaigns.
- Maintained strong working relationships with clients, vendors, publishers and creative resources to boost effective campaigns.
- Monitored budgets for all assigned accounts, ensuring spending stayed within allocated limits.
- Researched target audiences and created detailed demographic profiles.
- Attended trade shows and conferences related to the media planning industry in order stay abreast of latest developments.
- Reviewed competitor activities regularly and provided insights into how they could be used strategically by our organization.
- Created presentations that effectively communicated campaign objectives and results to clients.
- Consulted with advertising agencies or staff to arrange promotional campaigns for products, organizations or individuals.
Media Director
Self Employed Services
Las Vegas , NV
2014.04 - 2020.08
- Researched competitors' offerings to develop advertising campaigns that penetrated new markets.
- Developed presentations and other materials to illustrate campaign performance for use in management meetings.
- Provided vision and strategy for overall financial health of media company.
- Maintained advertising calendar to keep projects on task and meet deadlines.
- Worked closely with creative teams to ensure that all designs are up-to-date with current branding guidelines.
- Managed media campaigns and schedules from inception to completion.
- Established and enforced sales goals to boost team success.
- Monitored performance of campaigns in order to optimize ROI and ensure goals were achieved.
- Introduced new marketing strategies, increasing annual revenue.
- Trained junior staff members on proper procedures for executing tasks related to their role as Media Director.
- Fielded external correspondence and communications with media outlets and public relations professionals or consumers.
- Organized events in order to generate positive publicity for the company.
- Applied environmentally-friendly techniques toward marketing traditional products.
- Negotiated contracts with external vendors and suppliers in order to secure favorable terms and conditions.
- Bought advertising space in magazines or newspapers and purchased radio advertising time.
- Managed budgets for media projects while ensuring that all deadlines were met.
- Created promotions campaigns that drove strategic initiatives and raised awareness of new products.
- Collaborated with others to discuss new opportunities.
- Leveraged microsoft office and other software skills to input and compile data gathered from various sources.
- Prioritized and organized tasks to efficiently accomplish service goals.
- Planned and completed group projects, working smoothly with others.
- Collaborated with cross-functional team to define features and build powerful and easy-to-use products and customer-facing workflow tools.
Media Director
R+W Advertising
Las Vegas , NV
2006.02 - 2014.03
- Recruited, trained, supervised, evaluated and mentored staff members.
- Implemented successful business strategies to increase revenue and target new markets.
- Managed budgeting and financial planning processes for the organization.
- Facilitated collaboration between teams by encouraging open communication channels.
- Monitored market conditions and competitor activities to inform business decisions.
- Conducted regular meetings with department heads to review progress on strategic initiatives.
- Implemented campaigns and promotions to help with developing goods and services.
- Prepared staff work schedules and assigned team members to specific duties.
- Partnered with staff to create professional development plans to support personal and business growth.
- Prepared presentations for board meetings summarizing key developments within the company.
- Formed and sustained strategic relationships with clients.
- Supported work-life balance to improve staff morale.
- Guided and motivated staff to drive maximum performance.
- Planned and implemented strategies to grow revenue.
- Used strong issue resolution and communication skills to cultivate and strengthen lasting client relationships.
- Displayed strong telephone etiquette, effectively handling difficult calls.
- Recognized by management for providing exceptional customer service.
- Completed day-to-day duties accurately and efficiently.
- Understood and followed oral and written directions.
- Maintained updated knowledge through continuing education and advanced training.
- Identified needs of customers promptly and efficiently.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
Education
Associate of Arts -
CCSN
Las Vegas, NV2000-05
Some College (No Degree) - Communication Studies
HU
Chicago, ILSkills
- Customer Service Excellence
- Customer Relations
- Organizational Abilities
- Money Handling
- Proficient in Microsoft Office
- Written and Verbal Communication
- Staff Mentoring
- Staff Training
- Report Preparation
- Loyalty Program Promotion
Accomplishments
- RMHC "Hero" Awarded in 2010
- HU World Wide Communications "Certificate of Completion" 2012
References
- James Vance - Former McDonald's Co-Op President / Owner of Vance Organization / 702-303-7000
- Marty Wood - Former President of RW Advertising / 702-880-4041
- Chrissy Winters - Account Executive at Beasley Broadcasting / 702-419-5029
Timeline
Cashier
Terrible Herbst Convenience Store
2023.04 - Current
Media Planner
WynnBET
2020.04 - 2022.10
Media Director
Self Employed Services
2014.04 - 2020.08
Media Director
R+W Advertising
2006.02 - 2014.03
Associate of Arts -
CCSN
Some College (No Degree) - Communication Studies
HU
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