Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Shelby Lotina

Shelby Lotina

Missoula

Summary

Creative and community-driven marketing graduate with hands-on experience in digital content creation, community partnerships, and sustainable event planning. Known for executing engaging social media campaigns and coordinating successful community-focused initiatives. I have a strong background in planning and managing events that resonate with target audiences.
Whether organizing workshops, private parties, or fundraising events. I am passionate about building brand awareness while fostering meaningful connections between organizations and their communities through impactful events.

Overview

3
3
years of professional experience

Work History

Team Lead Manager

Sweet Peaks Ice Cream
02.2023 - Current
  • Trained and mentored staff, promoting a culture of teamwork and collaboration while ensuring adherence to operational standards.
  • Led a team in daily operations, ensuring high levels of customer service and fostering a welcoming atmosphere for guests.
  • Worked closely with others to maintain in store finances and inventory.

Community Engagement Coordinator

Missoula Paddleheads
05.2025 - 09.2025
  • Coordinating and planning events for the community and players.
  • Collaborating with partners to engage the organization and support our community.
  • Organizing interactive events both at the stadium and in the surrounding area.

Social Media Manager

Drybar
01.2025 - 06.2025
  • Developed and implemented social media strategies to enhance brand visibility and engagement.
  • Analyzed performance metrics to optimize content and improve audience reach.
  • Created engaging multimedia content across platforms, driving user interaction and brand loyalty.
  • Collaborated with cross-functional teams to align social media campaigns with overall marketing objectives.

Partnerships Coordinator

Missoula Paddleheads
05.2024 - 09.2024
  • Increased Nonprofit ticket sales by 60% growth in attendance through targeted email and phone marketing campaigns.
  • Conducted outreach to local nonprofits, successfully planning and coordinating nonprofit nights with the Missoula Paddleheads.
  • Fostered strong relationships with community partners, contributing to increased awareness and engagement for participating nonprofits.
  • Organized each nonprofit night by assisting organizations with setup and ensuring their comfort at the stadium, enhancing their overall experience.

Sales Internship

Missoula Paddleheads
01.2024 - 05.2024
  • Built experience with Customer Relationship Management (CRM) tools, emphasizing effective follow-up and customer service as key components of sales training.
  • Studying sales techniques, community partnerships, and the business aspects of baseball while contributing to the PaddleHeads' sales initiatives.
  • Assisted in planning and executing outreach events to increase awareness and participation among community members.

Education

Bachelor of Science - Marketing

University of Montana
Missoula, MT
05-2025

Skills

  • Partnership management
  • Digital content development
  • Community outreach
  • Customer engagement strategies
  • Schedule management
  • Relationship building

Timeline

Community Engagement Coordinator

Missoula Paddleheads
05.2025 - 09.2025

Social Media Manager

Drybar
01.2025 - 06.2025

Partnerships Coordinator

Missoula Paddleheads
05.2024 - 09.2024

Sales Internship

Missoula Paddleheads
01.2024 - 05.2024

Team Lead Manager

Sweet Peaks Ice Cream
02.2023 - Current

Bachelor of Science - Marketing

University of Montana

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