Summary
Overview
Work History
Education
Skills
Certification
References
Websites
Accomplishments
Affiliations
ADDITIONAL ROLES INCLUDE
Timeline
Generic

SHELBY MOODY

Savannah

Summary

Sales Manager with a track record of driving revenue growth and acquiring new clients. Achieved consistent year-over-year sales increases through strategic forecasting and effective CRM use. Expertise in building partnerships and enhancing customer satisfaction in challenging environments. Proficient in implementing innovative sales strategies and optimizing team performance to surpass sales targets.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Sales Manager

Cirque Du Soleil
01.2024 - Current
  • Drive revenue growth by generating and managing a pipeline of group leads and opportunities across North America.
  • Identify, qualify, and contract new and existing clients for Group & Hospitality events under the Big Top, maximizing sales in multiple markets.
  • Proactively engage with prospects, track sales activities, and maintain accurate records in CRM (Salesforce).
  • Achieve ticket sales and revenue goals by market, contributing to overall successful sales of the Touring Shows Division.
  • Deliver exceptional customer service by maintaining relationships with high-level contacts in the Meetings, Conventions, and Incentive industry.
  • Collaborate with on-site tour staff to ensure smooth execution of events, ensuring customer satisfaction and operational excellence.
  • Manage reservations, payments, and contracts for sold packages, ensuring timely follow-ups and contract signings.

Sales Specialist

LK Packaging
01.2021 - Current
  • Achieved 8% sales growth despite pandemic market challenges through strategic distributor support and product promotion.
  • Managed $3.5M sales territory while promoting company products to sales, customer care, and management teams.
  • Prepared quarterly and annual sales forecasts for multiple accounts to guide revenue planning.
  • Conducted prospecting, lead generation, and cold/warm calling to establish strong client relationships.

Sales Manager | Corporate & Group Sales

Fox Theatre-Broadway
01.2012 - 01.2021
  • Achieved over $5M in annual sales by spearheading strategic sales and business development initiatives.
  • Lifted Atlanta Broadway market from 15th to 1st in ticket sales within four years.
  • Fostered partnerships with marketing, Broadway Touring Productions, and corporate sponsors.
  • Coordinated ticket sales for touring events to boost customer engagement through networking.
  • Supervised Sales Assistant while managing budget and controlling expenses effectively.
  • Managed online offers and oversaw ticket distribution fulfillment processes.
  • Consistently surpassed annual sales goals, driving 35% year-over-year growth.
  • Contributed to record-breaking sales and sold-out attendance for multiple events.

Sales Manager | Corporate & Group Sales

Atlanta Symphony Orchestra
01.2009 - 01.2012
  • Supervised team of Sales Coordinators; developed strategic sales and marketing campaigns for three venues (Verizon Wireless Amphitheater, Classic Chastain, and Symphony Hall).
  • Delivered promotional content development, tradeshow representation, educational opportunities, promotional material, and relationship cultivation.
  • Managed food & beverage, backstage tours, ticket distribution, and VIP reception for corporate/group accounts.
  • Designed persuasive marketing campaigns and implemented tiered pricing program that propelled 23% sales growth.
  • Grew corporate and employee incentive program participants to 40+ accounts.
  • Collaborated with IT department to develop click-through strategies that drove ticket sales for diverse events across venues.

Education

Bachelor of Arts Degree - Marketing & Sales

Kennesaw State University

Skills

  • Sales strategy and oversight
  • Project management
  • Market analysis and trend identification
  • Client acquisition and development
  • Trade show representation
  • Financial planning and analysis
  • CRM and Microsoft Suite proficiency
  • Account management
  • Public speaking
  • Customer relationship management
  • Sales forecasting
  • Lead generation
  • Contract negotiation
  • Pipeline management
  • Event coordination
  • Team leadership
  • Problem solving
  • Cold calling and upselling strategies
  • Strategic prospecting and social selling
  • Sales presentations and follow-up
  • Territory management

Certification

  • Certified Travel Industry Specialist (CTIS)
  • Certified Student Travel Professional (CSTP)

References

References Available Upon Request

Accomplishments

  • Drove 34% sales increase and vaulted sales from $150K to $443K at Brighton, Inc. through promotional campaigns, marketing, and advertising initiatives; managed new product line presentation and merchandise display design.
  • Recruited by Cellmark, Inc. to fill their first sales role; brokered transactions between vendors, suppliers, and customers both domestically and internationally; spurred 110%+ sales growth; resolved $800K billing/credit discrepancy through audit.
  • Cultivated exceptional relationships through Chamber of Commerce/CVB events through Atlanta Convention & Visitors Bureau.

Affiliations

  • Past Member | Broadway League Group Sales Committee, Georgia Professional Ticketing Association (GAPTA)
  • Past Member | Student Youth Travel Association, Georgia Tourism Council

ADDITIONAL ROLES INCLUDE

Sales Specialist | Brighton Inc., Sales & Customer Service Manager | Cellmark Inc.

Timeline

Sales Manager

Cirque Du Soleil
01.2024 - Current

Sales Specialist

LK Packaging
01.2021 - Current

Sales Manager | Corporate & Group Sales

Fox Theatre-Broadway
01.2012 - 01.2021

Sales Manager | Corporate & Group Sales

Atlanta Symphony Orchestra
01.2009 - 01.2012

Bachelor of Arts Degree - Marketing & Sales

Kennesaw State University

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