Summary
Overview
Work History
Education
Skills
Timeline
Generic

Shelby Morrison

Cleveland,OH

Summary

Progressive museum professional and dynamic leader with extensive experience, excelling in relationship building and creative strategy with a specialty in photographic arts, building world-class exhibits and experiences, and storytelling. Skilled in collaboration and driving successful projects that elevate organizational impact.



Overview

25
25
years of professional experience

Work History

Vice President of Curatorial Operations

Rock & Roll Hall of Fame
06.2023 - Current
  • Collaborates with Inductees, artists, designers, professional partners, and senior management to build world class exhibitions and storytelling content, within the development of strategic initiatives and long term goals.
  • Cultivated strong relationships with Inductees, artists, music industry and museum professionals to promote collaboration, support, and long-term success.
  • Demonstrated proficient leadership skills to motivate creative, cross-functional teams for the successful completion of major projects and exhibitions, resulting in increased visitation, revenue and worldwide exposure for the organization

Director of Artist & VIP Relations

Rock & Roll Hall of Fame
04.2012 - 05.2023
  • Responsible for strategically formalizing artist relations activities while further developing and enhancing existing relationships, as well as maintaining and developing additional relationships with Inductees, artists, musicians, songwriters, producers and music industry professionals.
  • Created and maintained an Inductee relationship management database and on-boarded every Inductee in each class year for the Hall of Fame Induction Ceremony.
  • Developed and refined a process for creating and scheduling VIP experiences for artists, Trustees, potential and active donors, sponsors, public officials and other VIP guests, providing a top-tier level of experience.

Curatorial, Exhibitions & Collections Coordinator

Rock & Roll Hall of Fame
12.2004 - 03.2012
  • Coordination and skill in every aspect and functions of collections, curating and exhibitions, being involved in the design, narrative, research, ideation and implementation of exhibits for over 40,000 sq ft of exhibit space and projects from curating artifacts to graphics, photography, artifact processing, writing labels and text, storyboarding, artifact mounting, exhibition installation and maintenance, loan and gift agreements and traveling exhibits.

Museum Shop, Sales & Promotions Manager

Buddy Holly Center
01.2001 - 12.2004
  • Management of all Museum Shop operations and development of licensed products with artist estate, developed policies & procedures manual, merchandise consignment program, online shopping and gift certificate programs.
  • Planning and booking talent for Buddy Holly Music Symposiums and liaison to local, regional, statewide, national and international music organizations and committees and developed a comprehensive music collection for their archives.

Education

Bachelor of Arts - Photography, Drawing, Printmaking, Art History

Texas Tech University
Lubbock, TX
09-1999

Bachelor of Arts - Theater & Performing Arts

South Plains College
Levelland, TX
05-1996

Skills

  • Relationship building, Creative Strategy
  • Critical thinking, Decision making
  • Photography, Music History
  • Archiving, Preservation, Exhibition Building
  • Storytelling, Research, Creative Ideation, Collaboration

Timeline

Vice President of Curatorial Operations

Rock & Roll Hall of Fame
06.2023 - Current

Director of Artist & VIP Relations

Rock & Roll Hall of Fame
04.2012 - 05.2023

Curatorial, Exhibitions & Collections Coordinator

Rock & Roll Hall of Fame
12.2004 - 03.2012

Museum Shop, Sales & Promotions Manager

Buddy Holly Center
01.2001 - 12.2004

Bachelor of Arts - Photography, Drawing, Printmaking, Art History

Texas Tech University

Bachelor of Arts - Theater & Performing Arts

South Plains College

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