Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Shelby Pearce

Lubbock,TX

Summary

Seasoned Small Business Owner with years of experience in operations management, business strategy and financial management. Demonstrated success in capitalizing on new trends and technologies to drive business development initiatives and achieve sales goals.

Overview

21
21
years of professional experience

Work History

Owner

Farm Chick Designs
Lubbock, TX
05.2014 - Current
  • Promoted business on social media platforms to maximize brand identity and generate revenue.
  • Set pricing structures according to market analytics and emerging trends.
  • Negotiated with vendors to gain optimal pricing on products resulting in substantial increase in profit margin.
  • Developed and implemented successful sales strategies to meet business goals.
  • Led startup and creation of operational procedures and workflow planning.
  • Coordinated with technical and IT teams to develop company website and create online advertisements.
  • Ensured compliance with applicable laws and regulations related to business operations.
  • Maintained relationships with existing clients by providing superior customer service.
  • Implemented quality assurance processes to ensure product excellence.
  • Organized events such as trade shows and conferences.
  • Analyzed industry trends to develop competitive strategies.
  • Created marketing campaigns to attract new customers.
  • Managed daily operations of business, including hiring and training staff.
  • Monitored inventory levels and placed new orders for merchandise to keep supply well-stocked.

Registrar

American Commercial College
Lubbock, TX
03.2009 - 05.2011
  • Collected, evaluated and stored documents securely in permanent records.
  • Provided hands-on training and coaching for junior staff on office policies and regulations.
  • Answered questions and fulfilled requests with friendly and knowledgeable service.
  • Proofread documents carefully to check accuracy and completeness of all paperwork.
  • Generated reports on student performance, attendance, and other metrics.
  • Processed applications for admission and maintained accurate records.
  • Provided guidance to staff on day-to-day operations related to registrar functions.
  • Collaborated with other departments to facilitate efficient transfer of information between systems and platforms.
  • Coordinated with faculty to ensure course availability and scheduling.
  • Conducted exit interviews with graduating students to assess their satisfaction levels.
  • Developed strategies for maintaining up-to-date databases for student records management.
  • Created detailed records of class schedules, grades, transcripts.
  • Provided support to students regarding academic requirements and procedures.
  • Resolved student inquiries related to registration and enrollment issues.
  • Ensured compliance with all applicable laws, regulations, standards, and policies related to registrar activities.
  • Organized events such as orientations or open houses aimed at prospective students.
  • Performed research on current trends in higher education policies.
  • Reviewed documentation prior to entry into the system for accuracy.
  • Prepared documents for registration, enrollment, and graduation processes.
  • Managed student records and ensured accuracy of data.
  • Assisted with the development of new student orientation programs.
  • Facilitated communication between faculty members, advisors, deans, administrators and students.
  • Compiled statistical reports on enrollment numbers and demographics.

Marketing Manager

Community Lawn Care
Lubbock, TX
08.2003 - 03.2009
  • Developed social media marketing strategies to help brand company and increase sales.
  • Worked with management team to oversee and monitor marketing strategy.
  • Prepared and sent proposals to prospective clients.
  • Managed creation of marketing materials, collateral and sales support tools.
  • Prepared monthly sales reports to document sales volumes, potential sales, and areas of proposed client base expansion.
  • Formulated and launched marketing and promotional campaigns to maximize profits.
  • Tracked, analyzed and reported on marketing program results.
  • Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
  • Delivered compelling sales presentations to demonstrate expert product knowledge.
  • Represented company at local and trade association meetings to promote products.
  • Conducted thorough market research to obtain detailed understanding of consumer needs and trends.
  • Measured profitability of each product line and maintained current and accurate sales forecasts.
  • Evaluated and reported on campaign performance to relevant stakeholders and leadership across organization.
  • Translated market knowledge and strategy into thought-provoking stories and tools for CMO and business teams.
  • Managed social media accounts and campaigns.
  • Assisted in developing pricing strategies that maximize profits while maintaining customer loyalty.
  • Developed and implemented marketing plans for new products.
  • Analyzed market trends to identify potential opportunities for growth.
  • Created content for promotional materials, including brochures, flyers, and websites.
  • Generated ideas to increase sales through creative promotions.
  • Evaluated the effectiveness of marketing campaigns using analytics tools.
  • Coordinated with external vendors to produce promotional items such as t-shirts and mugs.
  • Built relationships with influencers in the industry for increased visibility.
  • Collaborated with internal teams on product launches and advertising strategies.
  • Ensured compliance with all applicable laws related to advertising and promotions.
  • Designed graphics and logos for advertisements, newsletters, and other marketing collateral.
  • Monitored competitors' activities to keep up with industry trends.
  • Maintained relationships with key customers through regular communication.
  • Planned events such as webinars or seminars to engage customers.
  • Conducted customer research to gain insights into consumer behavior.
  • Organized trade shows and exhibitions to promote brand awareness.

Education

Animal Science

Texas Tech University
Lubbock, TX
12-2002

Skills

  • Administrative Oversight
  • Budget Administration
  • Business Management
  • Regulatory Compliance

Timeline

Owner

Farm Chick Designs
05.2014 - Current

Registrar

American Commercial College
03.2009 - 05.2011

Marketing Manager

Community Lawn Care
08.2003 - 03.2009

Animal Science

Texas Tech University

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Shelby Pearce