Shelby Smith
Raleigh,NC
Summary
Corporate operations professional with proven ability to streamline processes and drive efficiency. Skilled in strategic planning, resource management, and problem-solving. Strong focus on team collaboration and adaptability to changing needs. Known for reliability and achieving impactful results.
Overview
16
16
years of professional experience
Work History
Corporate Operations Manager
WINSTON HOSPITALITY INC.
09.2023 - Current
- Oversee daily operations across multiple properties (2,200+ hotel rooms, ~790 employees), ensuring high service standards and operational efficiency
- Manage annual budgets for each property, leading financial planning, cost control, and strategic resource allocation
- Act as Task Force General Manager for Hilton properties through hiring process
- Drive revenue growth and cost optimization, working with Revenue Managers to analyze market trends, optimize ADR, and maximize RevPAR
- Implement operational improvements that enhance efficiency, reduce costs, and elevate guest satisfaction
- Lead cross-functional collaboration with department heads to align objectives, improve communication, and streamline business operations
- Research and oversee implementation of emerging technology solutions to enhance operational efficiency, serving as Project Manager from selection to execution
VP of Product & Development
DELTA FIVE SYSTEMS, LLC
03.2017 - Current
- Lead product strategy and development, managing end-to-end product life cycle from concept to deployment
- Spearhead customer experience initiatives, ensuring seamless onboarding, engagement, and retention for a diverse client base
- Oversee product roadmap, aligning development priorities with business objectives and market demands
- Partner with cross-functional teams (Business Development, R&D, Sales) to optimize product performance and customer success
- Train and direct Support & Implementation teams, enhancing service delivery and improving product adoption
- Implement A/B testing structures and training programs to refine product effectiveness and drive revenue growth
Director of Rooms
WINSTAR WORLD CASINO HOTEL
08.2011 - 02.2017
- Managed daily operations for a 1,400-room hotel at 100% occupancy, leading a team of 100+ across front office functions
- Optimized check-in and check-out procedures, improving efficiency while exceeding guest satisfaction targets
- Developed staffing and labor cost-control strategies, ensuring exceptional service levels while optimizing workforce efficiency
- Led implementation of new systems and process upgrades, improving operational workflows and guest experience
- Designed and executed marketing campaigns for hotel outlets, including menu development and promotional materials
- Conducted cross-departmental coordination, ensuring seamless day-to-day operations across the property
Restaurant Manager
THE RANCHER'S CLUB FINE DINING
01.2009 - 01.2011
- Directed a team of 40 across daily operations, overseeing both buffet-style breakfast and fine dining dinner service
- Managed P&L, financials, and inventory, ensuring profitability while maintaining high-quality standards
- Revamped wine program, increasing beverage sales and profits by 75%
- Maintained 34% food cost and 20% labor cost, implementing cost-effective operational strategies
- Led catering operations for events up to 500 guests, handling everything from booking to execution
- Created SOPs and training manuals for all front-of-house positions, improving staff efficiency and service quality
Education
B. S. - Hotel and Restaurant Administration
Oklahoma State University
Stillwater, OK01.2010
Skills
- Project Management
- Financial Planning & Budgeting
- Operational Leadership
- Guest Experience Enhancement
- Product Lifecycle Management
- Revenue Optimization
- Process Improvement & Efficiency
- Stakeholder Relations
Timeline
Corporate Operations Manager
WINSTON HOSPITALITY INC.
09.2023 - Current
VP of Product & Development
DELTA FIVE SYSTEMS, LLC
03.2017 - Current
Director of Rooms
WINSTAR WORLD CASINO HOTEL
08.2011 - 02.2017
Restaurant Manager
THE RANCHER'S CLUB FINE DINING
01.2009 - 01.2011
B. S. - Hotel and Restaurant Administration
Oklahoma State University
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