Summary
Overview
Work History
Education
Skills
Timeline
Generic

Shelby Lowe

Summary

Goal-oriented Marketing professional with reputation for delivering impactful marketing strategies and campaigns. Recognized for collaborative approach and achieving results through effective teamwork and adaptability. Skilled in digital marketing, brand management, and strategic planning with focus on driving measurable results.

Overview

8
8
years of professional experience

Work History

Marketing Manager

Rocky Brands
08.2022 - Current
  • Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
  • Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
  • Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
  • Oversaw seasonal photoshoots providing direction and feedback while maintaining a consistent brand image.
  • Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
  • Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Created point of sale materials to grow brand awareness and support wholesale accounts.
  • Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
  • Managed workflow between staff, coordinating documents, planning, and creative material distribution.
  • Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.

Photographer

Freelance
08.2016 - Current
  • Delivered high-quality images under tight deadlines, demonstrating strong time management skills.
  • Collected and arranged images by testing composition; selecting and adjusting subjects, equipment, and lighting to achieve desired effects.
  • Collaborated with clients to understand their vision, ensuring the final product met or exceeded expectations.
  • Optimized workflow efficiency by implementing photo editing software tools like Lightroom and Photoshop.

Marketing Manager

Buckeye Lake Winery
01.2022 - 01.2023
  • Deployed successful marketing campaigns from ideation to execution for advertisement and to drive qualified traffic into the business.
  • Prepared and monitored marketing budget allocating funds wisely.
  • Produced valuable and engaging content that targeted ideal audiences across all media channels.
  • Built strategic relationships and partnered with key industry players and vendors.
  • Designed and developed branding for a new wine concept to be sold in stores around the state of Ohio.

Creative Director

OPOC.us
09.2019 - 08.2022
  • Acted as a leader to my team by delivering results on-time with an understanding of others' needs.
  • Distributed over 1,000 feasibility studies to Analysts in aid of evaluating prospective client health bills.
  • Worked directly with company executives to project plan and make positive, impactful decisions.
  • Kept team up-to-date and organized with weekly meeting schedule and materials needed.
  • Provided training and created a sense of urgency as a technical coach for the Analysts.
  • Assisted in video production to provide clients with custom branded videos.

Education

Bachelor of Fine Arts - Photography

The Ohio State University
Columbus, OH
12.2018

Skills

  • Adobe Creative Suite
  • MS Office Suite
  • Digital Marketing
  • Marketing Plan Development
  • Creative Direction
  • Project Management
  • Budgeting and Allocation 
  • Graphic Design
  • Partnership Development
  • Brand Messaging
  • Calendar Management

Timeline

Marketing Manager

Rocky Brands
08.2022 - Current

Marketing Manager

Buckeye Lake Winery
01.2022 - 01.2023

Creative Director

OPOC.us
09.2019 - 08.2022

Photographer

Freelance
08.2016 - Current

Bachelor of Fine Arts - Photography

The Ohio State University

Similar Profiles

CREATE PROFILE
Shelby Lowe