Summary
Overview
Work History
Education
Skills
Websites
All Things Marketing
Timeline
Generic
Sheldon  Coles

Sheldon Coles

Marketing Professional
Merced,CA

Summary

Marketing Executive skilled in creating and implementing digital strategies, increasing brand awareness and developing customer-centric communications initiatives. Successfully collaborates with executive staff, marketing team, sales, R&D, consumers, B2B partner departments to deliver marketing design and digital requirements. High degree of working knowledge in graphic design and computer software packages.

Overview

23
23
years of professional experience

Work History

CMO

Katch 22 Digital LLC
01.2017 - Current
  • Increased brand visibility by developing and implementing comprehensive marketing strategies.
  • Streamlined marketing processes for improved efficiency and cost savings.
  • Expanded market share with targeted advertising campaigns and product positioning.
  • Optimized digital presence, enhancing website design and improving search engine rankings.
  • Strengthened relationships with key industry partners to facilitate strategic collaborations and joint ventures.
  • Enhanced customer engagement through the creation of interactive content and social media management.
  • Maximized team productivity by providing effective leadership, mentoring, and performance management.
  • Implemented data-driven decision-making processes to guide marketing initiatives and allocate resources efficiently.

Senior Video Producer

Webbkast Media LLC
08.2017 - 09.2020
  • Increased audience engagement by producing high-quality video content tailored to target demographics.
  • Improved brand visibility by consistently delivering visually stunning and compelling videos across multiple platforms.
  • Enhanced storytelling capabilities with advanced editing techniques and dynamic visuals for impactful narratives.
  • Managed production schedules, ensuring timely delivery of projects while adhering to budget constraints.

Marketing Executive

Webbkast Inc.
11.2000 - 09.2020
  • Increased brand awareness by developing and implementing innovative marketing campaigns.
  • Boosted lead generation with targeted email marketing strategies and social media advertising.
  • Enhanced customer engagement through the creation of compelling content for website, blog, and social media platforms.
  • Improved search engine rankings by implementing effective SEO techniques and optimizing website content.
  • Implemented robust analytics tools to monitor campaign performance and make data-driven decisions on future initiatives.
  • Leveraged data-driven insights and customer feedback to continuously refine marketing strategies for optimal results.
  • Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
  • Developed new branding strategies and marketing collateral to foster business development and achieve revenue targets.

Education

CE - Marketing, Leadership, Project Management

139 - LinkedIn Learning Licenses & Certification
Https://www.linkedin.com/in/sheldon-coles-a4323a16

Master of Science - Marketing

Colorado State University - Global
585 Salida Way, Aurora, CO 80011
09.2024

Bachelor of Science - Organizational Leadership

Colorado State University - Global
585 Salida Way, Aurora, CO 80011
03.2023

Skills

  • Marketing Analytics
  • Content Strategy
  • Creative Direction
  • Partnership Development
  • Digital Marketing
  • Sales Enablement
  • Customer Segmentation
  • Advertising Campaigns
  • Multicultural Marketing
  • Social Media Management
  • Graphic Design
  • Market Research
  • Brand Management
  • Video Production
  • Global Marketing
  • Quantitative and Qualitative Market Research
  • Positioning
  • Social Media Engagement
  • Team Leadership
  • Strategic Marketing
  • Campaign Management
  • Proficiency in AI technology stack
  • Online and Mobile Consumer Marketing Tools
  • Strategic Thinker
  • Branding
  • SEO Optimization
  • Corporate Communications
  • Marketing Material Design
  • Marketing Leadership
  • C-Level Relationship Management
  • Analytical Thinking
  • Return on Investment
  • Social Media Proficiency
  • Marketing Effectiveness
  • Marketing Operations Management
  • Marketing Program Performance
  • Leadership and People Development
  • Online Content Development
  • Lead Generation Strategies
  • Cost Savings
  • SEO Strategies
  • Industry Expertise
  • Articulate Communication
  • Sales Growth
  • Search Engine Marketing

All Things Marketing

As a marketing professional, my strategies revolve around understanding the needs and preferences of the target audience. I utilize problem solving techniques to identify any challenges or obstacles that may hinder the success of a campaign, and work towards finding solutions proactively. Furthermore, I believe in implementing AI analysis to gather data and insights on consumer behavior, which assists in making informed decisions when it comes to developing effective marketing strategies. In today's digital age, content marketing plays a crucial role in reaching and engaging with potential customers. Hence, I focus on creating valuable and relevant content that resonates with the target audience, while also utilizing various platforms to distribute it effectively. By combining these different approaches, I aim to drive brand awareness, increase customer engagement and ultimately achieve measurable results for businesses.

Timeline

Senior Video Producer

Webbkast Media LLC
08.2017 - 09.2020

CMO

Katch 22 Digital LLC
01.2017 - Current

Marketing Executive

Webbkast Inc.
11.2000 - 09.2020

CE - Marketing, Leadership, Project Management

139 - LinkedIn Learning Licenses & Certification

Master of Science - Marketing

Colorado State University - Global

Bachelor of Science - Organizational Leadership

Colorado State University - Global
Sheldon ColesMarketing Professional